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Strategies to Manage Feast & Famine Cycles for Linguists

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Strategies to Manage Feast & Famine Cycles for Linguists

  1. 1. Strategies to Manage Feast & Famine Cycles for Linguists
  2. 2. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca I’m Catherine and this is Heraklion, Crete.
  3. 3. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca The view from our office in Toronto
  4. 4. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca ● Greek translator (IT, Medical, Technical) ● Lead Greek translator for Apple ● Networker, marketer … for Lingua Greca ● Social media curator & blogger ● Member of The Savvy Newcomer blog team ● ATA Mentor
  5. 5. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Housekeeping • 10 min. for Q&A at the end • Share on Twitter • Slides will be available on Slideshare & our website next week
  6. 6. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Talking points • Feast & famine: what they are • Things to do at all times • Dealing with famine periods • Dealing with feast periods
  7. 7. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Famine = Bad Or maybe not Photo source: http://freelancem.ag/freelancing-basics/freelancer-feast-or-famine-cycle/
  8. 8. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Feast = Great Or maybe not Photo source: http://creativeoverflow.net/6-reasons-why-freelancing-is-the-hardest-job-in-the-world/
  9. 9. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Mox experiences feast & famine too Photo source: http://mox.ingenierotraductor.com/2012/11/feast-or-famine.html
  10. 10. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Talking points • Feast & famine: what they are • Things to do at all times • Dealing with famine periods • Dealing with feast periods
  11. 11. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos at all times Marketing is king Daily or weekly routine Update website, blog Avoid “panic” marketing Targeted approach is best Photo source: eratechacademy.com
  12. 12. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos at all times Networking Connect with prospects & colleagues Online: Use social media Offline: Attend events, then follow up Photo source: www.pinterest.com/pin/294211788126749745/
  13. 13. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Self-improvement & CPD Blogs, books, webinars, podcasts, conferences To-dos at all times Photo source: marksanborn.com
  14. 14. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos at all times Photo source: blog.shoeboxed.com Existing clients One of your best marketing resources Keep them happy and ask for feedback They can provide: Future work Referrals Testimonials
  15. 15. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos at all times Seasonal work Plan around your busier & slower times
  16. 16. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos at all times Positive attitude Believe in your capabilities and don’t panic! Don’t be the nagging colleague everybody wants to avoid Spend less time complaining and more time acting
  17. 17. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos at all times Photo source: scrap-n-crop-mmunity.blogspot.com
  18. 18. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Talking points • Feast & famine: what they are • Things to do at all times • Dealing with famine periods • Dealing with feast periods
  19. 19. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Money Plan ahead Have an emergency fund Save when there is plenty Photo source: http://www.journeytomillions.com/emergency-fund
  20. 20. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during famine Enjoy the slow period After investing time in marketing, take a vacation, spend quality time your family Gorgeous beach in Crete, Greece
  21. 21. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during famine Be proactive Follow the news in your markets, local or abroad Let your availability be known Tell your existing clients
  22. 22. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Photo source: http://freelanceswitch.com/freelance-freedom/freelance-freedom-171-client-philosophy/
  23. 23. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Talking points • Feast & famine: what they are • Things to do at all times • Dealing with famine periods • Dealing with feast periods
  24. 24. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Time management Plan ahead Schedule planning time Prioritize: deadlines, marketing, sleep Leave time for the unexpected Photo source: businessamongmoms.com
  25. 25. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Time management Allow time for other activities Never forget to sleep well Don’t take on more than you can handle Photo source: affinitylive.com
  26. 26. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Photo source: http://www.companionlink.com/outlook/ Photo source: http://blog.leafprintdesign.com Calendars and notes Keep track of everything Use technology Outlook, Google Calendar, Evernote Or, simply Notebooks, post-it notes whiteboard
  27. 27. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Money management Be the ant, not the grasshopper Budgeting is very important Invest windfalls wisely Photo source: http://prawnandquartered.com/2012/07/30/the- grasshopper-and-the-ants-summer-reading-edition/ Photo source: http://www.nd.gov/ndyouth/money-management
  28. 28. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Say no, gracefully Freelancer = one-(wo)man team Be polite, explain why not Recommend colleagues Photo source: http://cargocollective.com/ojanendesign/No-thank-you-cards
  29. 29. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Manage your deadlines Ask for an extension before the deadline Don’t overload your schedule Negotiate deadlines Photo source: http://moduscooperandi.com/blog/three- questions-on-deadlinesasking-the-industry/
  30. 30. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Outsourcing Focus on translation & business tasks Collaborate with colleagues Always check with your clients first Photo source: desmart.com To-dos during feast
  31. 31. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Raise your rates Start with the lowest-paying clients Offer higher rates to new clients Photo source: http://blog.spreadshirt.net/uk/2010/10/13/product-prices-to-increase-a-look-at-the-textile-industry/
  32. 32. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast Photo source: http://www.reverbnation.com/thankyougoodbye Fire a few clients Rates Projects Payment terms Communication
  33. 33. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca To-dos during feast The unmissable jobs Subject is right up your alley Money is good, client is awesome Find a way to squeeze it in! Think of the money Reward yourself for the hard work Photosource:http://habituallearner.wordpress.com/tag/save-money/
  34. 34. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Takeaways Marketing (website, blog, social media updates, campaigns) Famine: plan, write, schedule, research, execute Feast: publish new content, post updates, execute Tip: http://growth.supply/free/ for 400+ free tools, try SocialOomph for scheduling social media updates Networking & Learning (events, conferences, webinars) Famine: research, schedule, attend, follow up Feast: attend, follow up
  35. 35. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Takeaways Stay up-to-date (blogs, newsletters, social media, magazines) Famine: read and plan, write about industry news in your blog Feast: follow up (e.g. say congrats for new position) Emergency fund: Usually 6 months or 1 year Time management: Tons of free apps available online Outsourcing (upon client’s approval!) Raise rates and replace old clients with new Take a break or vacation
  36. 36. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Work-life balance, is there such a thing? I don’t believe in work/life balance. Someone might say I work all the time, but that’s what I want to do. I think if you’re happy doing what you’re doing, that’s the perfect balance. Dani Reiss, president and CEO of Canada Goose
  37. 37. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Video source: http://on.ted.com/PogueTop10 10 top time-saving tech tips
  38. 38. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Questions? Comments? Photo source: www.expatguy.com
  39. 39. Strategies to Manage Feast & Famine Cycles for Linguists #MiTiN @LinguaGreca Thank you for attending! Catherine Christaki Lingua Greca site: www.linguagreca.com Adventures in Technical Translation (blog) www.linguagreca.com/blog @LinguaGreca Lingua Greca Translations Catherine Christaki & Lingua Greca Translations

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