SHAMS CITYMARINA DISTRICT
SorouhSorouh, one of the region’s largest real estate development companies, believes in developingcommunities that provid...
CONTENTS            I & II VISION & BRAND DEFINITION           III    PODIUM CONCEPTS             IVRESIDENTIAL TOWER CONC...
I & IIVISION & BRAND DEFINITION                    24 NOVEMBER 2008   SOROUH | CALLISON
Designing for successSuccess factors:       Achieved through:                   }                                Positioni...
The right project at the right time  • Residential demand high, inventory low  • Retail centers expected to double, but re...
Market position                                                   URBAN                                                   ...
Urban se�ing; marina living • Target Audiences:       Primary: residential buyers       Secondary: shoppers, office workers,...
Use map                                                                E XCLUSIVE LUXU RY • Uses/amenities envisioned at h...
POSITIONINGA uniquely intimateurban marina • Allows for effortless transition   between marina and urban   lifestyles • Pre...
Brand Positioning Statement          The Brand Positioning Statement is the impression we seek to create in the mind of ou...
Brand A�ributes       Defining the character of the Marina District:       Captivating       A magical connection that is i...
The intimate natureof this captivating marina community  transports you to another world,    where time becomes timeless  ...
“[Water] fills us with agratification that exceeds the    delight of the senses.”        — Antoine de Saint-Exupery         ...
So too, will Shams City,    Marina District                           24 NOVEMBER 2008   SOROUH | CALLISON
Complementing thebeauty, simplicity andallure of waterTaking cues from water’smany wonders • Exciting, familiar, ever-chan...
Whether residing inor visiting the MarinaDistrict, experience afeeling like no other • Sophisticated, refined quality   and...
When everythingis in balance, livingis effortless • Residences for those with discerning   tastes • Breathtaking design and...
Shopping andentertainment inan extraordinaryse�ing • Spectrum of high-end offerings • Ever-evolving, ever-changing • A shop...
Immerse yourself inan exceptional marinaexperience • Breathtaking views • Exclusive hotel drop-off • Private yacht club • F...
Residents aretreated like guests.And vice versa. • World-class boutique hotel • Up to 175 keys; 181 branded   residences •...
Project Entry                24 NOVEMBER 2008   SOROUH | CALLISON
Retail Drop Off                 24 NOVEMBER 2008   SOROUH | CALLISON
Grand Stair to Marina                        24 NOVEMBER 2008   SOROUH | CALLISON
Bridge Connection                    24 NOVEMBER 2008   SOROUH | CALLISON
Residential Drop Off                      24 NOVEMBER 2008   SOROUH | CALLISON
Penthouse Unit                 24 NOVEMBER 2008   SOROUH | CALLISON
Amenities Deck                 24 NOVEMBER 2008   SOROUH | CALLISON
Townhouses             24 NOVEMBER 2008   SOROUH | CALLISON
Poolside Cabanas                   24 NOVEMBER 2008   SOROUH | CALLISON
Hotel Amenities Deck                       24 NOVEMBER 2008   SOROUH | CALLISON
Poolside Restaurant & Lounge                               24 NOVEMBER 2008   SOROUH | CALLISON
Water Arrival                24 NOVEMBER 2008   SOROUH | CALLISON
Welcome to Shams City, Marina District:A true destination that is destined for greatness.                                 ...
IIIPODIUM CONCEPTS              24 NOVEMBER 2008   SOROUH | CALLISON
Illustrative Site Plan                           Boutique Hotel and                           Branded Residences          ...
Amenities Level Plan+ 16.25m                                                                                             P...
L2 Street Level Plan  + 8.25m                                                                Retail /                     ...
L1 Marina Level Plan + 2.75m                                                                                              ...
P3 Parking Level Plan - 7.7m                                                                                              ...
Section   Parcel 27    Signature  ResidentialTower Beyond                                                                 ...
Section  Parcel 47                                                                                       Operable Skylight...
IVRESIDENTIAL TOWER    CONCEPTS                24 NOVEMBER 2008   SOROUH | CALLISON
Bipod Tower ConceptAerial View                      49 Floor Tower                      38 Floor Tower                    ...
Bipod Tower ConceptPenthouse View                      Integrated Sun                      Shading Device                 ...
Bipod Tower ConceptTower Views              Rooftop Mechanical                 Penthouse Units                  49 Floor T...
Bipod Tower Concept Elevations                                                            38 Floor Tower                  ...
Bipod Tower ConceptTypical 6-Unit Floor Plate Plan                                                                     STR...
Bipod Tower ConceptTypical 7-Unit Floor Plate Plan                                                                        ...
Bipod Tower ConceptTypical 2-Unit Penthouse Level Floor Plate Plan                                                        ...
Tripod Tower ConceptAerial View                       49 Floor Tower                       38 Floor Tower                 ...
Tripod Tower ConceptDuplex Terrace View                       Facetted                       Curtain Wall                 ...
Tripod Tower ConceptTower Views              Rooftop Mechanical                 Penthouse Units                  49 Floor ...
Tripod Tower Concept Elevations                                                            38 Floor Tower                 ...
Tripod Tower ConceptTypical 5-7 Unit Duplex Floor Plate Plan                                                              ...
Tripod Tower ConceptTypical 7-Unit Floor Plate Plan                                                            STREET   To...
Tripod Tower ConceptTypical 4-Unit Penthouse Level Floor Plate Plan                                                       ...
Hybrid Tower ConceptTypical 5-7 Unit Floor Plate Plan                                                                  STR...
VHOTEL TOWER CONCEPTS                 24 NOVEMBER 2008   SOROUH | CALLISON
Boutique Hotel Concept AAerial View                           Signature Residential Towers                           Bouti...
Boutique Hotel Concept ATower Views                 Perspective   Tower Detail    TerracedGarden Units      OperableSlidin...
Boutique Hotel Concept BAerial View                           Signature Residential Towers                           Bouti...
Boutique Hotel Concept B   Tower Views                    Perspective   Tower Detail    Sky Garden/     Penthouse         ...
Boutique Hotel ConceptElevations                                                           Concept A                      ...
Boutique Hotel ConceptTypical Branded Residential 6-Unit Plan                                                             ...
Boutique Hotel ConceptTypical Branded Residential 10-Unit Plan                                                            ...
Boutique Hotel ConceptTypical Hotel Floor Plate Plan                                                                      ...
VIAREA CALCULATIONS               24 NOVEMBER 2008   SOROUH | CALLISON
Project Area Summary          Shams Marina District          Area CalculationsBipod Option          Bi-Pod Tower Option   ...
Total Residential BUA                             40,532           49,856           49,424            39,668           42,...
Shams Marina District Presentation
Shams Marina District Presentation
Shams Marina District Presentation
Shams Marina District Presentation
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Shams Marina District is a vertically integretated mixed-use design project in Abu Dhabi.

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Shams Marina District Presentation

  1. 1. SHAMS CITYMARINA DISTRICT
  2. 2. SorouhSorouh, one of the region’s largest real estate development companies, believes in developingcommunities that provide a balanced lifestyle, by creating environments that promote healthy mindsand bodies, facilitate interaction and inspire the spirit through beautiful and environmentally friendlydesign.CallisonCallison, one of the leading design firms in the world (World Architecture, 2003-2008), plans anddesigns retail, hospitality, mixed-use, residential, corporate and healthcare projects worldwide. 24 NOVEMBER 2008 SOROUH | CALLISON
  3. 3. CONTENTS I & II VISION & BRAND DEFINITION III PODIUM CONCEPTS IVRESIDENTIAL TOWER CONCEPTS V HOTEL TOWER CONCEPTS VI AREA CALCULATIONS 24 NOVEMBER 2008 SOROUH | CALLISON
  4. 4. I & IIVISION & BRAND DEFINITION 24 NOVEMBER 2008 SOROUH | CALLISON
  5. 5. Designing for successSuccess factors: Achieved through: } PositioningRelevant +Compelling Concept & ExecutionDifferentiating + Marketing 24 NOVEMBER 2008 SOROUH | CALLISON
  6. 6. The right project at the right time • Residential demand high, inventory low • Retail centers expected to double, but repetitive and undifferentiated • Hotel rooms to grow 2.5x by 2012; Branded residences non-existent today • Marina/berth growth fueling boating demand Shams Marina ideally positioned to meet this growth *Source: TRI Hospitality Consulting 24 NOVEMBER 2008 SOROUH | CALLISON
  7. 7. Market position URBAN Shams Harbour Marina Al Reem Heights Bay • Urban-oriented City Island • A destination with “community” appeal Dubai • Extraordinary place to live, shop and play Marina Shams Marina NEIGHBORHOOD DESTINATION Dubai Festival Al Raha City Beach Saadiyat Yas Island Island Madinat Jumeirah RESORT 24 NOVEMBER 2008 SOROUH | CALLISON
  8. 8. Urban se�ing; marina living • Target Audiences: Primary: residential buyers Secondary: shoppers, office workers, corporations, investors • “Common Ground” Desire mix of uses Seek premium quality Want locations that signal status Energized by marina se�ing 24 NOVEMBER 2008 SOROUH | CALLISON
  9. 9. Use map E XCLUSIVE LUXU RY • Uses/amenities envisioned at high end Branded Residences of premium Residential Entertain- Hotel Sophisticated and tasteful ment Retail For “selective” segment, but not exclusive Food & Beverage FAM I LY • Balanced towards adults, without neglecting AD U LT Marina families MAS S LUXU RY 24 NOVEMBER 2008 SOROUH | CALLISON
  10. 10. POSITIONINGA uniquely intimateurban marina • Allows for effortless transition between marina and urban lifestyles • Precious quality of water and human scale of project creates unique intimacy 24 NOVEMBER 2008 SOROUH | CALLISON
  11. 11. Brand Positioning Statement The Brand Positioning Statement is the impression we seek to create in the mind of our target audience — it is how we want them to think of the Marina District. Premium and refined An active mix of urban aesthetic and level of uses at a pace that quality Urban amenities allows you to enjoy it seamlessly integrated MARINA DISTRICT, SHAMS CITY: Urban sophistication within a uniquely intimate marina community. The comfortable feeling and sense-of-place created by Further reinforced by An idyllic pleasure-cra� marina Positioning Shorthand: the size, shape and emotive quality of the water the scale, design and organization of uses surrounded by residential, hospitality, retail and F&B/ Uniquely intimate and amenities entertainment offerings urban marina. 24 NOVEMBER 2008 SOROUH | CALLISON
  12. 12. Brand A�ributes Defining the character of the Marina District: Captivating A magical connection that is inspiring and upli�ing Vibrant with Layers Full of life; creating interest and intrigue Casual Tempo Active but not frenetic; a go-at-your-own-pace a�itude Sense of Hospitality Warm, gracious and welcoming 24 NOVEMBER 2008 SOROUH | CALLISON
  13. 13. The intimate natureof this captivating marina community transports you to another world, where time becomes timeless and life is perfected. In a word — ideal. 24 NOVEMBER 2008 SOROUH | CALLISON
  14. 14. “[Water] fills us with agratification that exceeds the delight of the senses.” — Antoine de Saint-Exupery 24 NOVEMBER 2008 SOROUH | CALLISON
  15. 15. So too, will Shams City, Marina District 24 NOVEMBER 2008 SOROUH | CALLISON
  16. 16. Complementing thebeauty, simplicity andallure of waterTaking cues from water’smany wonders • Exciting, familiar, ever-changing • Design reflective of shapes created by water’s elegant movements • Water features throughout 24 NOVEMBER 2008 SOROUH | CALLISON
  17. 17. Whether residing inor visiting the MarinaDistrict, experience afeeling like no other • Sophisticated, refined quality and aesthetic • Emotional connection of comfort and well-being • Natural transitions between marina and urban lifestyles 24 NOVEMBER 2008 SOROUH | CALLISON
  18. 18. When everythingis in balance, livingis effortless • Residences for those with discerning tastes • Breathtaking design and unparalleled views • Luxury amenities and conveniences • Everything for mind, body and soul 24 NOVEMBER 2008 SOROUH | CALLISON
  19. 19. Shopping andentertainment inan extraordinaryse�ing • Spectrum of high-end offerings • Ever-evolving, ever-changing • A shopping and entertainment destination 24 NOVEMBER 2008 SOROUH | CALLISON
  20. 20. Immerse yourself inan exceptional marinaexperience • Breathtaking views • Exclusive hotel drop-off • Private yacht club • Full-service marina concierge 24 NOVEMBER 2008 SOROUH | CALLISON
  21. 21. Residents aretreated like guests.And vice versa. • World-class boutique hotel • Up to 175 keys; 181 branded residences • Separate resident/guest amenity decks • A destination unto itself 24 NOVEMBER 2008 SOROUH | CALLISON
  22. 22. Project Entry 24 NOVEMBER 2008 SOROUH | CALLISON
  23. 23. Retail Drop Off 24 NOVEMBER 2008 SOROUH | CALLISON
  24. 24. Grand Stair to Marina 24 NOVEMBER 2008 SOROUH | CALLISON
  25. 25. Bridge Connection 24 NOVEMBER 2008 SOROUH | CALLISON
  26. 26. Residential Drop Off 24 NOVEMBER 2008 SOROUH | CALLISON
  27. 27. Penthouse Unit 24 NOVEMBER 2008 SOROUH | CALLISON
  28. 28. Amenities Deck 24 NOVEMBER 2008 SOROUH | CALLISON
  29. 29. Townhouses 24 NOVEMBER 2008 SOROUH | CALLISON
  30. 30. Poolside Cabanas 24 NOVEMBER 2008 SOROUH | CALLISON
  31. 31. Hotel Amenities Deck 24 NOVEMBER 2008 SOROUH | CALLISON
  32. 32. Poolside Restaurant & Lounge 24 NOVEMBER 2008 SOROUH | CALLISON
  33. 33. Water Arrival 24 NOVEMBER 2008 SOROUH | CALLISON
  34. 34. Welcome to Shams City, Marina District:A true destination that is destined for greatness. 24 NOVEMBER 2008 SOROUH | CALLISON
  35. 35. IIIPODIUM CONCEPTS 24 NOVEMBER 2008 SOROUH | CALLISON
  36. 36. Illustrative Site Plan Boutique Hotel and Branded Residences Vicinity Map SignatureResidential Tower Resort Hotel Palm Colonnade Central Navigable Canal Business District Marina District Integrated Shading Deviceover Townhouses Gateway District Water Feature N Retail Drop Off 24 NOVEMBER 2008 SOROUH | CALLISON
  37. 37. Amenities Level Plan+ 16.25m Project Summary at +16.25m Townhouse Units Hotel Spa and Residential Tower GFA 5,220 sm Signature Fitness Offering Residential Townhouse GFA 10,325 sm Residential Tower Open to Retail / Hotel GFA 3,500 sm Cinema Entertainment / Operable Skylight to 47 2,660sm Hotel Drop-Off Retail GLA Entertainment GLA 0 sm 2,600 smNavigable Canal Below Below 46 48 Landscaped TOTAL: 21,685 sm Sport Facility Pool Deck Children’s Play Area Hotel Bungalow Suites Landscaped Pool & Amenity Deck 45 Poolside Food and Beverage Pedestrian Bridge Children’s Anchor Play Area In-line Retail 27 Food & Beverage Residential Tower/Townhouse Hotel Back of House Poolside Cabanas 26 Residential Parking Retail/Entertainment Parking Open to Pedestrian Entry / Retail Drop-Off Below N Landscaped HOTEL BY 25 100 Pocket Park OTHERS 0 50 200 24 NOVEMBER 2008 SOROUH | CALLISON
  38. 38. L2 Street Level Plan + 8.25m Retail / Project Summary at +8.25m Grocery Drop-Off Entertainment / Residential Tower GFA 3,145 sm Hotel Drop-Off Signature Hotel GFA 4,410 sm Residential Branded Retail GLA 12,670 sm Lobby and Core Cinema 47 2,660sm Residences Lobby Entertainment GLA TOTAL: 2,660 sm 22,885 sm Residential 46 48 Boutique Hotel Lobby Drop -Off for Access to CombinedTowers 45 and 46 Servicing Loop ENTERTAINMENTOpen to Navigable 45 Two-Level Promenade Food and Beverage Canal belowPedestrian Bridge FOOD & GIFTS Single-Loaded Retail Armature Anchor Single-Loaded In-line Retail Retail Armature 27 Food & Beverage Residential Tower/Townhouse Retail Administrative FASHION Hotel Back of House Offices Proposed 26 Residential Parking Retail/Entertainment Parking Grand Pedestrian Slip Road Retail Entry Stairs Retail / Anchor N Entertainment 2,820sm HOTEL BY 25 100 Drop-off OTHERS 0 50 200 24 NOVEMBER 2008 SOROUH | CALLISON
  39. 39. L1 Marina Level Plan + 2.75m Project Summary at +2.75m Grocery Residential Tower GFA 1,035 sm Speed Ramp 4,090sm Access to Retail Hotel GFA 1,395 sm Drop-Off and Street Retail GLA 17,905 sm Level Tenants Residential Parking 47 Boutique Hotel / Entertainment GLA TOTAL: 12,280 sm 32,615 sm Branded Residences Double-Loaded 46 48 Drop-Off at +5M Residential Parking 89 Stalls Retail / F&B Hotel Parking 0 Stalls Armature Service Ramp Retail/Ent Parking 0 StallsNavigable Canal Hotel Back of TOTAL PARKING 89 Stalls ENTERTAINMENT 45 House Functions Operable Pedestrian FOOD & GIFTS Bridge Across Marina (155 SLIPS) Anchor Canal In-line Retail Single-Loaded 27 Food & Beverage Residential Tower/TownhouseRetail Armature FASHION Hotel Back of HouseAccess to Retail 26 Residential Parking Retail/Entertainment Parking Drop-Off and Street Level Tenants Anchor N 2,750sm HOTEL BY 25 100 OTHERS Service Ramp 0 50 200 24 NOVEMBER 2008 SOROUH | CALLISON
  40. 40. P3 Parking Level Plan - 7.7m Project Summary at -7.7m Service Ramp Garage GFA 64,610 sm Loading Docks Residential Core TOTAL: 64,610 sm Residential Parking 836 Stalls Hotel Shuttle Lifts Residential 47 Hotel Parking Retail/Ent Parking 0 Stalls 491 Stalls Parking 46 Branded Residential TOTAL PARKING 1,327 Stalls Retail Core 48 Parking Speed RampResidential Core 45 Retail / Entertainment Parking Anchor In-line Retail 27 Food & Beverage Residential Tower/Townhouse Hotel Parking Ramp Back of House 26 Residential Parking Retail/Entertainment Parking Service Ramp Speed Ramp N HOTEL BY 25 100 OTHERS 0 50 200 24 NOVEMBER 2008 SOROUH | CALLISON
  41. 41. Section Parcel 27 Signature ResidentialTower Beyond Key Plan Integrated Shading Device Operable Glass Wall and Sun Shading Device Residential Townhouse Landscaped Drop-Off at +7.75 m Townhouse Amenity Deck and Slip Road Townhouses at Retail + 8.25m +16.25m AnchorStreet at +7.5m In-line Retail Marina Promenade Food & Beverage Res. Parking at +2.75m Retail + 2.75m Residential at +2.5m Residential Tower/Townhouse Ramp Residential Parking at -0.9m Retail Parking at -0.9m Hotel Marina High Tide Back of House Retail Parking at -4.3m Service/Loading Route at -7.7m at +0.0m Residential Parking Retail Parking at -7.7m Structural Capacity Retail/Entertainment Parking Residential Parking at -11.1m of Quay Wall to be Verified 24 NOVEMBER 2008 SOROUH | CALLISON
  42. 42. Section Parcel 47 Operable Skylight Double Loaded Retail Armature Marina Viewing Key Plan Signature Balcony Residential Operable GlassTower Beyond Wall and Sun Shading Device Landscaped Amenity Deck and Residential Townhouses at Drop-off +16.25m Anchor Retail at +8.25m Retail at +8.25mStreet at +7.5m In-line Retail Marina Promenade Food & Beverage Retail at +2.75m Retail at +2.75m Navigable at +2.5m Residential Tower/Townhouse Canal Residential Parking at -0.9m Retail Parking at -0.9m Hotel Marina High Tide Back of House Service/ Residential Parking at -4.3m Retail Parking at -4.3m at +0.0m Residential Parking Loading Residential Parking at -7.7m Retail Parking at -7.7m Structural Capacity Retail/Entertainment Parking Route Residential Parking at -11.1m of Quay Wall to be Verified 24 NOVEMBER 2008 SOROUH | CALLISON
  43. 43. IVRESIDENTIAL TOWER CONCEPTS 24 NOVEMBER 2008 SOROUH | CALLISON
  44. 44. Bipod Tower ConceptAerial View 49 Floor Tower 38 Floor Tower Boutique Hotel and Branded Residences Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade 24 NOVEMBER 2008 SOROUH | CALLISON
  45. 45. Bipod Tower ConceptPenthouse View Integrated Sun Shading Device Penthouse Unit with Facetted Curtain Wall Recessed Swimming Pool Penthouse Terrace 24 NOVEMBER 2008 SOROUH | CALLISON
  46. 46. Bipod Tower ConceptTower Views Rooftop Mechanical Penthouse Units 49 Floor Tower Facetted Curtain Wall 38 Floor Tower Integrated Shading and Balconies Projected Balconies for Views of Marina Mechanical Floor Amenities Level Bipod Tower Efficiency Townhouses 38 Tower 79.06% Retail/ Entertainment Podium 49 Tower 79.46% TOTAL EFFICIENCY: 79.00% 24 NOVEMBER 2008 SOROUH | CALLISON
  47. 47. Bipod Tower Concept Elevations 38 Floor Tower 49 Floor Tower +189.05m Rooftop Mechanical Floor +185.45m 2-Unit Penthouse Floors 48 4-Unit Floors 42 46 Sellable Floors and 1 Mechanical Floor +149.45m 5-Unit Penthouse Floors Rooftop Mechanical Floor 40 6-Unit Floors +145.85m 39 2-Unit Penthouse Floors 37 4-Unit Floors35 Sellable Floors and 1 Mechanical Floor 35 5-Unit Penthouse Floors 33 6-Unit Floors 31 186.55m 7-Unit Floors 146.95m 7-Unit Floors 15 6-Unit Floors 13 Mechanical Floor 13 Mechanical Floor 12 12 6-Unit Floors 6-Unit Floors 5 5 +16.25m 4-Unit Amenity Floors +16.25m 4-Unit Amenity Floors 3 3 +8.25m RETAIL PODIUM +8.25m RETAIL PODIUM +2.75m 2 +2.75m 2 1 1 24 NOVEMBER 2008 SOROUH | CALLISON
  48. 48. Bipod Tower ConceptTypical 6-Unit Floor Plate Plan STREET Total Gross Floor Area: 1,040 sm Gross Efficiency: 84.0% UNIT UNIT A: 3 Bedroom UNIT E: 2 Bedroom Integrated Shading B Net Usable Area: 152 sm Net Usable Area: 116 sm and Balconies Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT Gross Floor Area: 152 sm Gross Floor Area: 116 sm C Projected Balcony Area: 15 sm Projected Balcony Area: 13 sm Service Lift Passenger Lifts UNIT B: 2 Bedroom UNIT F: 2 Bedroom Net Usable Area: 137 sm Net Usable Area: 123 sm UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT A Gross Floor Area: 137 sm Gross Floor Area: 123 sm D Projected Balcony Area: 23 sm Projected Balcony Area: 15 sm Bridge with UNIT C: 2 Bedroom Integrated Steel Truss Net Usable Area: 135 sm Inset Balcony Area: 0 sm Gross Floor Area: 135 sm Projected Balcony Area: 14 sm Passenger Lifts UNIT D: 3 Bedroom Net Usable Area: 159 sm Inset Balcony Area: 0 sm Gross Floor Area: 159 sm Projected Balcony Area: 18 sm UNIT UNIT F E Projected Balconies MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  49. 49. Bipod Tower ConceptTypical 7-Unit Floor Plate Plan STREET Total Gross Floor Area: 1,106 sm UNIT Gross Efficiency: 85.0% C UNIT A: 3 Bedroom UNIT E: 3 BedroomIntegrated Shading UNIT Net Usable Area: 144 sm Net Usable Area: 152 smand Balconies B Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT Gross Floor Area: 144 sm Gross Floor Area: 152 smService Lift D Projected Balcony Area: 16 sm Projected Balcony Area: 18 smPassenger Lifts UNIT B: 1 Bedroom UNIT F: 2 Bedroom UNIT Net Usable Area: 98 sm Net Usable Area: 123 sm Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm A UNIT Gross Floor Area: 98 sm Gross Floor Area: 123 sm E Projected Balcony Area: 15 sm Projected Balcony Area: 14 smAtrium toLounge Below UNIT C: 2 Bedroom UNIT G: 2 BedroomBridge with Net Usable Area: 136 sm Net Usable Area: 133 smIntegrated Steel Inset Balcony Area: 0 sm Inset Balcony Area: 0 smTruss Gross Floor Area: 136 sm Gross Floor Area: 133 sm Projected Balcony Area: 14 sm Projected Balcony Area: 15 smPassenger Lifts UNIT D: 1 Bedroom Net Usable Area: 101 sm Inset Balcony Area: 0 sm Gross Floor Area: 101 sm Projected Balcony Area: 16 sm UNIT UNIT G FProjected Balconies MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  50. 50. Bipod Tower ConceptTypical 2-Unit Penthouse Level Floor Plate Plan STREET Total Gross Floor Area: 685 sm Gross Efficiency: 83.6% UNIT A: 4 Bedroom PenthouseIntegrated Shading Net Usable Area: 271 smand Balconies Inset Balcony Area: 0 sm Gross Floor Area: 271 smService Lift Projected Balcony Area: 59 smPassenger Lifts UNIT B: 4 Bedroom Penthouse Net Usable Area: 271 sm UNIT UNIT Inset Balcony Area: 0 sm A Gross Floor Area: 271 sm B Projected Balcony Area: 55 sm MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  51. 51. Tripod Tower ConceptAerial View 49 Floor Tower 38 Floor Tower Boutique Hotel and Branded Residences Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade 24 NOVEMBER 2008 SOROUH | CALLISON
  52. 52. Tripod Tower ConceptDuplex Terrace View Facetted Curtain Wall Penthouse Terrace 24 NOVEMBER 2008 SOROUH | CALLISON
  53. 53. Tripod Tower ConceptTower Views Rooftop Mechanical Penthouse Units 49 Floor Tower Facetted Curtain Wall 38 Floor Tower Duplex Units with Garden Terraces Projected Balconies for Views of Marina Amenities Level Tripod Tower Efficiency Townhouses 38 Tower 80.08% Retail/ Entertainment Podium 49 Tower 80.94% TOTAL EFFICIENCY: 80.05% 24 NOVEMBER 2008 SOROUH | CALLISON
  54. 54. Tripod Tower Concept Elevations 38 Floor Tower 49 Floor Tower +194.45m +185.45m Rooftop Mechanical Floor 49 1-Unit Penthouse Floors 4-Unit Penthouse Floors 47 6-Unit Penthouse Floor 46 5-7 Unit Duplex Floors 44 +154.85m 7 Unit Floors 46 Sellable Floors and 1 Mechanical Floor +145.85m Rooftop Mechanical Floor 40 1 Unit Penthouse Floor 5-7 Unit Duplex Floors 38 38 36 4-Unit Penthouse Floors35 Sellable Floors and 1 Mechanical Floor 6-Unit Penthouse Floor 7 Unit Floors 35 5-7 Unit Duplex Floors 34 33 5-7 Unit Duplex Floors 7-Unit Floors 32 29 7 Unit Floors 191.95m 5-7 Unit Duplex Floors 28 27 5-7 Unit Duplex Floors 26 7-Unit Floors 7 Unit Floors 152.35m 23 5-7 Unit Duplex Floors 22 21 5-7 Unit Duplex Floors 20 7-Unit Floors 7 Unit Floors 17 5-7 Unit Duplex Floors 16 15 5-7 Unit Duplex Floors 14 7-Unit Floors 7 Unit Floors 11 11 5-7 Unit Duplex Floors 10 Mechanical Floor 9 5-7 Unit Duplex Floors 8 7-Unit Floors 7 Unit Floors 5 5 +16.25m 5-Unit Amenity Floors +16.25m 5-Unit Amenity Floors 3 3 +8.25m RETAIL PODIUM +8.25m RETAIL PODIUM +2.75m 2 +2.75m 2 1 1 24 NOVEMBER 2008 SOROUH | CALLISON
  55. 55. Tripod Tower ConceptTypical 5-7 Unit Duplex Floor Plate Plan STREET Total Gross Floor Area: 1,021 sm / 962 sm Projected Gross Efficiency: 85.2% / 84.2% Balconies UNIT A: 1 Bedroom UNIT E: 1 Bedroom Net Usable Area: 98 sm Net Usable Area: 102 sm UNIT UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT D Gross Floor Area: 98 sm Gross Floor Area: 102 sm C B Projected Balcony Area: 0 sm Projected Balcony Area: 0 sm Service Lift UNIT B: 2 Bedroom UNIT F: 3 Bedroom Duplex Net Usable Area: 129 sm Net Usable Area: 195 sm UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT A Gross Floor Area: 129 sm Gross Floor Area: 195 sm Passenger Lifts E Projected Balcony Area: 20 sm Projected Balcony Area: 30 sm UNIT C: 2 Bedroom UNIT G: 3 Bedroom Duplex Net Usable Area: 129 sm Net Usable Area: 197 sm Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm Gross Floor Area: 129 sm Gross Floor Area: 197 sm Projected Balcony Area: 0 sm Projected Balcony Area: 30 sm UNIT D: 2 Bedroom Net Usable Area: 132 sm UNIT UNIT UNIT UNIT Inset Balcony Area: 0 sm G F Gross Floor Area: 132 sm G F Projected Balcony Area: 20 sm MARINADuplex PlanUpper Level 24 NOVEMBER 2008 SOROUH | CALLISON
  56. 56. Tripod Tower ConceptTypical 7-Unit Floor Plate Plan STREET Total Gross Floor Area: 1,094 sm Gross Efficiency: 86.2% Projected UNIT A: 1 Bedroom UNIT E: 2 Bedroom Balconies Net Usable Area: 101 sm Net Usable Area: 120 sm Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT UNIT Gross Floor Area: 101 sm Gross Floor Area: 120 sm UNIT B C Projected Balcony Area: 0 sm Projected Balcony Area: 0 sm D Service Lift UNIT B: 2 Bedroom UNIT F: 3 Bedroom Net Usable Area: 129 sm Net Usable Area: 146 sm UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT E Gross Floor Area: 129 sm Gross Floor Area: 146 sm A Projected Balcony Area: 20 sm Projected Balcony Area: 9 sm Passenger Lifts UNIT C: 2 Bedroom UNIT G: 3 Bedroom Net Usable Area: 120 sm Net Usable Area: 147 sm Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm Gross Floor Area: 120 sm Gross Floor Area: 147 sm Projected Balcony Area: 0 sm Projected Balcony Area: 9 sm UNIT D: 2 Bedroom Net Usable Area: 126 sm Inset Balcony Area: 0 sm Gross Floor Area: 126 sm UNIT UNIT Projected Balcony Area: 20 sm G F Projected Balconies MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  57. 57. Tripod Tower ConceptTypical 4-Unit Penthouse Level Floor Plate Plan STREET Total Gross Floor Area: 731 sm Gross Efficiency: 79.0% Projected Balconies UNIT A: 1 Bedroom Net Usable Area: 98 sm Inset Balcony Area: 0 sm UNIT Gross Floor Area: 98 sm C Projected Balcony Area: 0 sm Service Lift UNIT B: 2 Bedroom UNIT Net Usable Area: 117 sm B Inset Balcony Area: 0 sm UNIT UNIT Gross Floor Area: 117 sm A D Projected Balcony Area: 20 smPassenger Lifts UNIT C: 2 Bedroom Net Usable Area: 76 sm Inset Balcony Area: 0 sm Gross Floor Area: 76 sm Projected Balcony Area: 0 sm UNIT D: 4 Bedroom Penthouse Net Usable Area: 241 sm Inset Balcony Area: 0 sm Gross Floor Area: 241 sm Projected Balcony Area: 70 sm MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  58. 58. Hybrid Tower ConceptTypical 5-7 Unit Floor Plate Plan STREET Total Gross Floor Area: 1,058 sm / 1,010 sm Projected Gross Efficiency: 82.7% / 82.3% Balconies UNIT A: 1 Bedroom UNIT E: 1 Bedroom Net Usable Area: 105 sm Net Usable Area: 108 sm UNIT UNIT UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm D Gross Floor Area: 105 sm Gross Floor Area: 108 sm B C Projected Balcony Area: 0 sm Projected Balcony Area: 0 sm Service Lift UNIT B: 2 Bedroom UNIT F: 3 Bedroom Duplex Net Usable Area: 129 sm Net Usable Area: 201 sm UNIT Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT A Gross Floor Area: 129 sm Gross Floor Area: 201 sm Passenger Lifts E Projected Balcony Area: 20 sm Projected Balcony Area: 43 sm UNIT C: 2 Bedroom UNIT G: 3 Bedroom Duplex Net Usable Area: 129 sm Net Usable Area: 201 sm Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm Gross Floor Area: 129 sm Gross Floor Area: 201 sm Projected Balcony Area: 0 sm Projected Balcony Area: 43 sm UNIT D: 2 Bedroom Net Usable Area: 132 sm Inset Balcony Area: 0 sm Gross Floor Area: 132 sm UNIT UNIT Projected Balcony Area: 20 sm G F UNIT UNIT G FDuplex Plan MARINAUpper Level 24 NOVEMBER 2008 SOROUH | CALLISON
  59. 59. VHOTEL TOWER CONCEPTS 24 NOVEMBER 2008 SOROUH | CALLISON
  60. 60. Boutique Hotel Concept AAerial View Signature Residential Towers Boutique Hotel and Branded Residences 175 Keys 181 Units Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade 24 NOVEMBER 2008 SOROUH | CALLISON
  61. 61. Boutique Hotel Concept ATower Views Perspective Tower Detail TerracedGarden Units OperableSliding Panels at BalconiesOwners’ Club Typical Hotel FloorsAmenity Floor Infinity Pool 24 NOVEMBER 2008 SOROUH | CALLISON
  62. 62. Boutique Hotel Concept BAerial View Signature Residential Towers Boutique Hotel and Branded Residences 175 Keys 181 Units Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade 24 NOVEMBER 2008 SOROUH | CALLISON
  63. 63. Boutique Hotel Concept B Tower Views Perspective Tower Detail Sky Garden/ Penthouse Units IntegratedScreening Device and Balconies Duplex Units with Garden Terraces Owners’ Club / Amenities Typical Hotel Floors Amenity Floor Infinity Pool 24 NOVEMBER 2008 SOROUH | CALLISON
  64. 64. Boutique Hotel ConceptElevations Concept A Concept B +162.5m +155.7m +148.5m +148.5m 38 3-Unit Penthouse 38 3-Unit Penthouse 4-Unit Terraced Floors 4-Unit Terraced Floors 36 36 25 Sellable Floors and 1 Mechanical Floor 6-Unit Terraced Floors 6-Unit Terraced Floors25 Sellable Floors and 1 Mechanical Floor 34 34 8-Unit Terraced Floors 8-Unit Terraced Floors 32 32 6-10 Unit Duplex Floors 6-10 Unit Duplex Floors 153m 160m 15 15 14 Mechanical/Owners’ Club 14 Mechanical/Owners’ Club Executive Level Executive Level 13 13 Typical Hotel Floors Typical Hotel Floors +22.25m +22.25m 4 4 AMENITY DECK +18.25m AMENITY DECK +18.25m +8.25m HOTEL LOBBY +8.25m HOTEL LOBBY +2.75m RETAIL ARMATURE +2.75m RETAIL ARMATURE 24 NOVEMBER 2008 SOROUH | CALLISON
  65. 65. Boutique Hotel ConceptTypical Branded Residential 6-Unit Plan Total Gross Floor Area: 1,369 sm Gross Efficiency: 80.0% UNIT A: 2 Bedroom Net Usable Area: 131 smProjected Balcony Inset Balcony Area: 0 sm UNIT UNIT Gross Floor Area: 131 sm UNIT B C UNIT Projected Balcony Area: 29 sm A EBranded UNIT B: 1 BedroomResidences Net Usable Area: 89 smPassenger Inset Balcony Area: 2 smLifts Gross Floor Area: 91 sm Upper Level Projected Balcony Area: 11 sm of Duplex UnitServiceLifts UNIT C: 2 Bedroom Upper Level Net Usable Area: 171 smHotel and of Duplex Unit Inset Balcony Area: 5 smResidential Gross Floor Area: 176 smServices Projected Balcony Area: 20 sm UNIT UNIT UNIT UNIT E A B CIntegrated SunScreening DeviceSTREET MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  66. 66. Boutique Hotel ConceptTypical Branded Residential 10-Unit Plan Total Gross Floor Area: 1,446 sm Gross Efficiency: 81.1% UNIT A: 2 Bedroom UNIT D: 1 Bedroom Net Usable Area: 131 sm Net Usable Area: 96 smProjected Balcony Inset Balcony Area: 0 sm Inset Balcony Area: 2 sm UNIT UNIT Gross Floor Area: 131 sm Gross Floor Area: 98 sm UNIT B C Projected Balcony Area: 29 sm Projected Balcony Area: 11 sm UNIT A D UNIT B: 1 Bedroom UNIT E: 3 Bedroom DuplexBrandedResidences Net Usable Area: 89 sm Net Usable Area: 256 smPassenger Inset Balcony Area: 2 sm Inset Balcony Area: 0 smLifts UNIT Gross Floor Area: 91 sm Gross Floor Area: 256 sm E Projected Balcony Area: 10 sm Projected Balcony Area: 21 smService UNIT C: 1 BedroomLifts UNIT Net Usable Area: 99 smHotel and Inset Balcony Area: 2 smResidential E Gross Floor Area: 101 smServices Projected Balcony Area: 11 sm UNIT UNIT D A UNIT UNIT B CIntegrated SunScreening DeviceSTREET MARINA 24 NOVEMBER 2008 SOROUH | CALLISON
  67. 67. Boutique Hotel ConceptTypical Hotel Floor Plate Plan Preliminary Area Program Typical King Mod Total Keys: 175 Total Mods: 212 Area Breakdown: 16 17Balcony 15 18 19 Guestroom Suites 10,000 sm 14 20 Food and Beverage 2,500 sm 21 Banquet & Meeting Facilities 2,165 sm Public Areas 2,030 sm 13 Lobby Areas 700 smHotel Fitness Center & Spa 1,330 smServices 12 22 Administrative Offices 340 smService Back of House Support Services 3,600 sm F&B Related Areas 800 smLifts 11 1 Housekeeping Areas 800 sm Engineering/Mechanical 2,000 smBranded 10 Employee Facilities 800 smResidences 2 Typical Suite Mod Net Target Area 21,435smPassengerLifts 9 8 4 3 7 6 5Boutique HotelPassenger Lifts Typical Double Typical Hotel Floor Plate Queen Mod 22 Mods Total Gross Floor Area: 1,480 smSTREET MARINA Gross Efficiency: 76.0% 24 NOVEMBER 2008 SOROUH | CALLISON
  68. 68. VIAREA CALCULATIONS 24 NOVEMBER 2008 SOROUH | CALLISON
  69. 69. Project Area Summary Shams Marina District Area CalculationsBipod Option Bi-Pod Tower Option Shams Marina District GFA Per TOTAL GFA Allocation S5-C26 S5-C27 S3-C45 S3-C46 S3-C47 S3-C48 UPC BUA1 2 Bipod Tower Option Guidelines Plot Area 5,155 6,235 14,476 9,425 10,206 5,234 50,731 Residential Tower Height No. of Floors 38 49 49 38 38 38 Tower GFA Residential Unit GFA 28,320 36,254 36,254 28,320 28,320 25,903 183,369 Tower GFA 35,819 45,625 45,625 35,819 35,819 33,411 232,118 Tower BUA 38,121 48,525 48,525 38,121 38,121 36,004 247,420 Tower Efficiency 79.06% 79.46% 79.46% 79.06% 79.06% 77.53% 79.00% Townhouse Residential Unit GFA 2,376 1,296 864 1,512 4,104 10,152 Townhouse Common Area GFA 35 35 35 35 35 175 Townhouse BUA 2,411 1,331 899 1,547 4,139 10,327 Townhouse Efficiency 98.55% 97.37% 96.11% 97.74% 99.15% Total Residential GFA 38,230 46,956 46,524 37,366 39,958 33,411 242,445 Total Residential BUA 40,532 49,856 49,424 39,668 42,260 36,004 257,747 257,747 Hotel Tower Key GFA 9,743 9,743 Hotel Tower GFA 13,865 13,865 Tower Efficiency 70.27% Podium Hotel Common Area GFA 7,612 7,612 Hotel BOH GFA 4,405 4,405 Hotel BUA 23,211 23,211 23,211 Hotel Efficiency (sm/key) 132.6 Retail 24 NOVEMBER 2008 SOROUH | CALLISON Retail GLA 8,512 3,231 3,933 5,699 8,849 350 30,574 30,574 Retail Common Area GFA 1,859 1,325 2,862 2,228 4,442 564 13,280 5,233
  70. 70. Total Residential BUA 40,532 49,856 49,424 39,668 42,260 36,004 257,747 257,747Project Area Summary Hotel Tower Shams Marina District Key GFA 9,743 9,743 Area Calculations Hotel Tower GFA 13,865 13,865Bipod Option Bi-Pod Tower Option Tower Efficiency 70.27% Podium Shams Marina District Hotel Common Area GFA 7,612 7,612 GFA Per TOTAL Hotel BOH GFA GFA Allocation S5-C26 S5-C27 S3-C45 S3-C46 S3-C47 4,405 S3-C48 4,405 UPC Hotel BUA 23,211 BUA1 23,211 23,211 2 Bipod Tower Option Hotel Efficiency (sm/key) 132.6 Guidelines Retail Plot Area 5,155 6,235 14,476 9,425 10,206 5,234 50,731 Retail GLA 8,512 3,231 3,933 5,699 8,849 350 30,574 30,574 Residential Area GFA Retail Common 1,859 1,325 2,862 2,228 4,442 564 13,280 5,233 Retail BOH GFA 804 339 583 526 1,082 0 3,334 2,023 Tower Height Retail BUA 11,175 4,895 7,378 8,453 14,373 914 47,188 37,830 No. of Floors 38 49 49 38 38 38 Retail Efficiency 76.17% 66.01% 53.31% 67.42% 61.57% 38.29% 64.79% Tower GFA Residential Unit GFA 28,320 36,254 36,254 28,320 28,320 25,903 183,369 Entertainment Tower GFA 35,819 45,625 45,625 35,819 35,819 33,411 232,118 Entertainment GLA 0 0 0 0 5,320 0 5,320 5,320 Tower BUA 38,121 48,525 48,525 38,121 38,121 36,004 247,420 Entertainment Common Area GFA 0 0 0 0 229 0 229 0 Tower Efficiency 79.06% 79.46% 79.46% 79.06% 79.06% 77.53% 79.00% Entertainment BOH GFA 0 0 0 0 219 0 219 0 Townhouse Entertainment BUA 0 0 0 0 5,768 0 5,768 5,320 Residential Unit GFA 2,376 1,296 864 1,512 4,104 10,152 Entertainment Efficiency 92.23% Townhouse Common Area GFA 35 35 35 35 35 175 Townhouse BUA 2,411 1,331 899 1,547 4,139 10,327 Townhouse Efficiency 98.55% 97.37% 96.11% 97.74% 99.15% TOTAL BUA 51,707 54,751 56,802 48,121 62,401 60,130 333,914 324,108 Total Residential GFA 38,230 46,956 46,524 37,366 39,958 33,411 242,445 Total Residential BUA 40,532 49,856 49,424 39,668 42,260 36,004 257,747 257,747CALCULATION ASSUMPTIONS Hotel1. Total BUA includes all cores, mechanical, BOH, common areas, GLA and unit GFA. Tower2. GFA Per UPC Guidelines includes all cores, mechanical, BOH, common areas, GLA and unit GFA above the average final grade. Retail GLA Key GFA 9,743 9,743 Hotel Tower GFA located below the average final grade is also included. Retail BOH, Common Area and Parking located below average final grade is excluded. 13,865 13,865 Tower Efficiency Callison 70.27%3. Parking Ratio Assumptions are as follows: Podium Residential: 1 Stall/1BR Unit, 1.5 Stalls/2BR Unit, 2 Stalls/3BR Unit, 3 Stalls/4+BR Unit, 1.5 Visitor stalls per 10 units Hotel Common Area GFA 7,612 7,612 Hotel: 1.25 Stalls/Key Hotel BOH GFA 4,405 4,405 Retail: 3.0 Stalls/100 sm GLA Hotel BUA 23,211 23,211 23,211 Entertainment: 4.0 Stalls/100 sm GLA Hotel Efficiency (sm/key) 132.6 Marina: .75 Stalls/Boat Slip4. Garage GFA includes car ramps, truck ramps, loading docks, mechanical cores, storage units for residential units and general parking fields. Retail 24 NOVEMBER 2008 SOROUH | CALLISON Retail GLA 8,512 3,231 3,933 5,699 8,849 350 30,574 30,574 Retail Common Area GFA 1,859 1,325 2,862 2,228 4,442 564 13,280 5,233

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