Submit Search
Upload
5 Trends Changing Back-To-School Shopping
•
11 likes
•
20,582 views
Chris Barbee
Follow
What is contributing to the slowdown in back-to-school sales?
Read less
Read more
Technology
Business
Education
Report
Share
Report
Share
1 of 58
Download now
Download to read offline
Recommended
Sharpen Your Pencils for Back-to-School Marketing
Sharpen Your Pencils for Back-to-School Marketing
Sidecar
Analyzing Back-To-School Shopping Behaviors
Analyzing Back-To-School Shopping Behaviors
Cision
Top Trends for 2017 Back-to-School and College Shopping
Top Trends for 2017 Back-to-School and College Shopping
National Retail Federation
Effects of a chochlate response incentive on data quality and representativen...
Effects of a chochlate response incentive on data quality and representativen...
Tilastokeskus
Top Trends for 2018 Back-to-School and College shopping
Top Trends for 2018 Back-to-School and College shopping
National Retail Federation
2017 back to-school survey
2017 back to-school survey
Deloitte United States
2017 back-to-college survey
2017 back-to-college survey
Deloitte United States
Grocery Summit Consumer Survey Insights- Gannett
Grocery Summit Consumer Survey Insights- Gannett
Republic_Media
Recommended
Sharpen Your Pencils for Back-to-School Marketing
Sharpen Your Pencils for Back-to-School Marketing
Sidecar
Analyzing Back-To-School Shopping Behaviors
Analyzing Back-To-School Shopping Behaviors
Cision
Top Trends for 2017 Back-to-School and College Shopping
Top Trends for 2017 Back-to-School and College Shopping
National Retail Federation
Effects of a chochlate response incentive on data quality and representativen...
Effects of a chochlate response incentive on data quality and representativen...
Tilastokeskus
Top Trends for 2018 Back-to-School and College shopping
Top Trends for 2018 Back-to-School and College shopping
National Retail Federation
2017 back to-school survey
2017 back to-school survey
Deloitte United States
2017 back-to-college survey
2017 back-to-college survey
Deloitte United States
Grocery Summit Consumer Survey Insights- Gannett
Grocery Summit Consumer Survey Insights- Gannett
Republic_Media
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
Deloitte United States
Back to school Insights
Back to school Insights
Jessie De Luca
Digital Coupon Trends Q4 2017
Digital Coupon Trends Q4 2017
Creative Digital Agency
Back-to-college survey 2016
Back-to-college survey 2016
Deloitte United States
Chegg Sponsor Breakfast Presentation
Chegg Sponsor Breakfast Presentation
MediaPost
The festiveseasonpulse2021
The festiveseasonpulse2021
ShivaniMishra114485
Consumer Snapshot November 2013
Consumer Snapshot November 2013
Prosper Business Development
Consumer Snapshot - January 2017
Consumer Snapshot - January 2017
Prosper Business Development
Parents Involvement In Children's Tooth Brushing [Infographic]
Parents Involvement In Children's Tooth Brushing [Infographic]
Dentacoin
Consumer Snapshot - February 2014
Consumer Snapshot - February 2014
Prosper Business Development
Tales of the Back-to-School Shopper
Tales of the Back-to-School Shopper
Crucial.com
Metrics nigeria We asked the kids
Metrics nigeria We asked the kids
Chiwueze Jerome Ihebuzor
Consumer Snapshot - March 2017
Consumer Snapshot - March 2017
Prosper Business Development
My metrics ask the kids
My metrics ask the kids
Chiwueze Jerome Ihebuzor
College K 12 Campaigns
College K 12 Campaigns
Stacey Inglis
Consumer Snapshot - January 2014
Consumer Snapshot - January 2014
Prosper Business Development
Mom Study 2013: Year in Review
Mom Study 2013: Year in Review
Buzz Marketing Group
Toyota Saudi Arabia Social Media Analysis Q4 2015
Toyota Saudi Arabia Social Media Analysis Q4 2015
Unmetric
Jaguars Foundation - Peter Racine
Jaguars Foundation - Peter Racine
Jacksonville Public Library
Social Media Shakedown of Top Brands in July 2014
Social Media Shakedown of Top Brands in July 2014
Unmetric
Lecture slides thru 1:31
Lecture slides thru 1:31
Charlie Dahan
Iconoculture Values & Lifestyle Survey Key Takeaways
Iconoculture Values & Lifestyle Survey Key Takeaways
Callahan
More Related Content
What's hot
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
Deloitte United States
Back to school Insights
Back to school Insights
Jessie De Luca
Digital Coupon Trends Q4 2017
Digital Coupon Trends Q4 2017
Creative Digital Agency
Back-to-college survey 2016
Back-to-college survey 2016
Deloitte United States
Chegg Sponsor Breakfast Presentation
Chegg Sponsor Breakfast Presentation
MediaPost
The festiveseasonpulse2021
The festiveseasonpulse2021
ShivaniMishra114485
Consumer Snapshot November 2013
Consumer Snapshot November 2013
Prosper Business Development
Consumer Snapshot - January 2017
Consumer Snapshot - January 2017
Prosper Business Development
Parents Involvement In Children's Tooth Brushing [Infographic]
Parents Involvement In Children's Tooth Brushing [Infographic]
Dentacoin
Consumer Snapshot - February 2014
Consumer Snapshot - February 2014
Prosper Business Development
Tales of the Back-to-School Shopper
Tales of the Back-to-School Shopper
Crucial.com
Metrics nigeria We asked the kids
Metrics nigeria We asked the kids
Chiwueze Jerome Ihebuzor
Consumer Snapshot - March 2017
Consumer Snapshot - March 2017
Prosper Business Development
My metrics ask the kids
My metrics ask the kids
Chiwueze Jerome Ihebuzor
College K 12 Campaigns
College K 12 Campaigns
Stacey Inglis
Consumer Snapshot - January 2014
Consumer Snapshot - January 2014
Prosper Business Development
Mom Study 2013: Year in Review
Mom Study 2013: Year in Review
Buzz Marketing Group
What's hot
(17)
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
Back to school Insights
Back to school Insights
Digital Coupon Trends Q4 2017
Digital Coupon Trends Q4 2017
Back-to-college survey 2016
Back-to-college survey 2016
Chegg Sponsor Breakfast Presentation
Chegg Sponsor Breakfast Presentation
The festiveseasonpulse2021
The festiveseasonpulse2021
Consumer Snapshot November 2013
Consumer Snapshot November 2013
Consumer Snapshot - January 2017
Consumer Snapshot - January 2017
Parents Involvement In Children's Tooth Brushing [Infographic]
Parents Involvement In Children's Tooth Brushing [Infographic]
Consumer Snapshot - February 2014
Consumer Snapshot - February 2014
Tales of the Back-to-School Shopper
Tales of the Back-to-School Shopper
Metrics nigeria We asked the kids
Metrics nigeria We asked the kids
Consumer Snapshot - March 2017
Consumer Snapshot - March 2017
My metrics ask the kids
My metrics ask the kids
College K 12 Campaigns
College K 12 Campaigns
Consumer Snapshot - January 2014
Consumer Snapshot - January 2014
Mom Study 2013: Year in Review
Mom Study 2013: Year in Review
Viewers also liked
Toyota Saudi Arabia Social Media Analysis Q4 2015
Toyota Saudi Arabia Social Media Analysis Q4 2015
Unmetric
Jaguars Foundation - Peter Racine
Jaguars Foundation - Peter Racine
Jacksonville Public Library
Social Media Shakedown of Top Brands in July 2014
Social Media Shakedown of Top Brands in July 2014
Unmetric
Lecture slides thru 1:31
Lecture slides thru 1:31
Charlie Dahan
Iconoculture Values & Lifestyle Survey Key Takeaways
Iconoculture Values & Lifestyle Survey Key Takeaways
Callahan
Top Performing QSRs in India on Social Media.
Top Performing QSRs in India on Social Media.
Unmetric
Smartphone Brands In India Get Social
Smartphone Brands In India Get Social
Unmetric
Viewers also liked
(7)
Toyota Saudi Arabia Social Media Analysis Q4 2015
Toyota Saudi Arabia Social Media Analysis Q4 2015
Jaguars Foundation - Peter Racine
Jaguars Foundation - Peter Racine
Social Media Shakedown of Top Brands in July 2014
Social Media Shakedown of Top Brands in July 2014
Lecture slides thru 1:31
Lecture slides thru 1:31
Iconoculture Values & Lifestyle Survey Key Takeaways
Iconoculture Values & Lifestyle Survey Key Takeaways
Top Performing QSRs in India on Social Media.
Top Performing QSRs in India on Social Media.
Smartphone Brands In India Get Social
Smartphone Brands In India Get Social
Similar to 5 Trends Changing Back-To-School Shopping
SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020
Aliza Freud
RETHINK Retail #SHIFTHAPPENS Series 6
RETHINK Retail #SHIFTHAPPENS Series 6
RETHINK Retail
Planalytics—WEBCAST 2016 Back-To-School Outlook
Planalytics—WEBCAST 2016 Back-To-School Outlook
Deborah Weinswig
Planalytics Q2 & BTS Webcast
Planalytics Q2 & BTS Webcast
Deborah Weinswig
Preparing for the 2020 holiday season 10 tips and trends to help you plan a...
Preparing for the 2020 holiday season 10 tips and trends to help you plan a...
threepipe
Snapshot of consumer behaviors of Oct 2020 EOL i-survey
Snapshot of consumer behaviors of Oct 2020 EOL i-survey
Eastern Online-iSURVEY
Maximize Your Retail Success in 2021
Maximize Your Retail Success in 2021
JeffPearson26
Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents T...
Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents T...
cageylunatic4366
2020 rakuten-adv-back-to-school-survey
2020 rakuten-adv-back-to-school-survey
Daniyar Bektursunov
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
felicidaddinwoodie
InMobi_Infographic on The role of mobile and it's influence on back to school...
InMobi_Infographic on The role of mobile and it's influence on back to school...
InMobi
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Eastern Online-iSURVEY
Snapshot of Consumer Behaviors of Oct 2022-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of Oct 2022-EOLiSurvey (EN)
Eastern Online-iSURVEY
Back-To-School Shopping Survey Analysis
Back-To-School Shopping Survey Analysis
Greg Russak
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi
Mspark's Marketing Trends Moniter (Aug 2016)
Mspark's Marketing Trends Moniter (Aug 2016)
Sheila Skaggs-Gay
Mspark, aug 16 trends monitor
Mspark, aug 16 trends monitor
Frank Boggess
Mspark's Monthly Trends Monitor - Aug 16 issue
Mspark's Monthly Trends Monitor - Aug 16 issue
Frank Boggess
people are talking about.....Mspark's August trends Moniter
people are talking about.....Mspark's August trends Moniter
Sheila Skaggs-Gay
August 2016 Trends Monitor
August 2016 Trends Monitor
Sebastian Correa
Similar to 5 Trends Changing Back-To-School Shopping
(20)
SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020
RETHINK Retail #SHIFTHAPPENS Series 6
RETHINK Retail #SHIFTHAPPENS Series 6
Planalytics—WEBCAST 2016 Back-To-School Outlook
Planalytics—WEBCAST 2016 Back-To-School Outlook
Planalytics Q2 & BTS Webcast
Planalytics Q2 & BTS Webcast
Preparing for the 2020 holiday season 10 tips and trends to help you plan a...
Preparing for the 2020 holiday season 10 tips and trends to help you plan a...
Snapshot of consumer behaviors of Oct 2020 EOL i-survey
Snapshot of consumer behaviors of Oct 2020 EOL i-survey
Maximize Your Retail Success in 2021
Maximize Your Retail Success in 2021
Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents T...
Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents T...
2020 rakuten-adv-back-to-school-survey
2020 rakuten-adv-back-to-school-survey
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
2016 Holiday SurveyRinging in the retail 2016 Holida.docx
InMobi_Infographic on The role of mobile and it's influence on back to school...
InMobi_Infographic on The role of mobile and it's influence on back to school...
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of consumer behaviors of Dec 2020 eoli-survey(EN)
Snapshot of Consumer Behaviors of Oct 2022-EOLiSurvey (EN)
Snapshot of Consumer Behaviors of Oct 2022-EOLiSurvey (EN)
Back-To-School Shopping Survey Analysis
Back-To-School Shopping Survey Analysis
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
Mspark's Marketing Trends Moniter (Aug 2016)
Mspark's Marketing Trends Moniter (Aug 2016)
Mspark, aug 16 trends monitor
Mspark, aug 16 trends monitor
Mspark's Monthly Trends Monitor - Aug 16 issue
Mspark's Monthly Trends Monitor - Aug 16 issue
people are talking about.....Mspark's August trends Moniter
people are talking about.....Mspark's August trends Moniter
August 2016 Trends Monitor
August 2016 Trends Monitor
Recently uploaded
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Juan lago vázquez
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Zilliz
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
wesley chun
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
Zilliz
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
The Digital Insurer
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
rafiqahmad00786416
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
apidays
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Recently uploaded
(20)
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
Architecting Cloud Native Applications
Architecting Cloud Native Applications
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
5 Trends Changing Back-To-School Shopping
1.
5 trends BACK-2-SCHOOL SHOPPING changing by
chris barbee, strategist
2.
the back-2-school shopping season
is second only to holiday shopping
3.
by 9% this year
b2s sales are expected to be down
4.
what gives, jack?
5.
a hangover from last
year’s pent-up demand?
6.
no.
7.
high gas prices?
8.
no.
9.
increased payroll taxes?
10.
no.
11.
some contributing factors
12.
some contributing factors year-round
schooling
13.
some contributing factors year-round
schooling just-in-time shopping
14.
some contributing factors year-round
schooling just-in-time shopping online ordering
15.
some contributing factors year-round
schooling just-in-time shopping online ordering smartphones & tablets
16.
some contributing factors year-round
schooling just-in-time shopping online ordering smartphones & tablets teenage unemployment
17.
1year-round schooling
18.
in 2010more than
20% of u.s. public schools were on year-round calendars
19.
because of these
programs families are shrinking the traditional fall shopping list
20.
so fall tax
holidays are used to encourage b2s shopping
21.
2just-in-time shopping
22.
this is a
lingering behavior from the recession
23.
the needs of
each child tend to be spread throughout the school year
24.
an effort by
parents to better manage budgets
25.
almost 50%of working
moms report they will reuse last year’s supplies
26.
backpacks last beyond
may almost 50%of working moms report they will reuse last year’s supplies
27.
almost 50%of working
moms report they will reuse last year’s supplies Tennis shoes aren’t only needed in August.
28.
& families are
waiting for class-assigned supply lists
29.
additionally...
30.
Trend-savvy teens aren’t
purchasing fall fashions months in advance anymore because of FAST FASHION
31.
Trend-savvy teens aren’t
purchasing fall fashions months in advance anymore because of FAST FASHION
32.
these retailers are
inexpensive & constantly update inventory to stay with trends
33.
3online shopping
34.
this yearnielsen predicts
21% of b2s shopping will happen online
35.
That’s up almost
8% from 2010
36.
which fuels just-in-time
& comparison shopping habits
37.
4smartphones & tablets
38.
these items are replacing
traditional school supplies
39.
these items are replacing
traditional school supplies Books.
40.
these items are replacing
traditional school supplies Books. Laptops.
41.
these items are replacing
traditional school supplies Books. Laptops. Calculators.
42.
these items are replacing
traditional school supplies Books. Laptops. Calculators. Trapper-Keepers.
43.
yes. trapper-keepers.
44.
they’re also lasting much
longer as tech improves
45.
only 55% of
k-12 will purchase new electronics this year & those who do will spend about 12% less than last year
46.
5teenage unemployment
47.
while overall unemployment is
down to 7.4% the rate for teens is still at 23.7%
48.
why is this
important?
49.
35% of teens
help pay for b2s shopping
50.
so how should
marketers deal with these new trends?
51.
space promotions across 12
month calendar Don’t anticipate seasonal spikes in sales.
52.
compliment online sales with
offline promos don’t make moms choose
53.
And available year-round. keep
fashions fresh
54.
don’t fight the
tech revolution
55.
adapt. evolve. survive.
56.
and finally...
57.
drive sales by
utlizing student-only discounts
Download now