Fourinsight Trending Report: NOW/ NEXT: Social Retail - November 2012 - Free Exec Summary

A FOURINSIGHT TRENDING
REPORT – NOW/ NEXT
SOCIAL RETAIL: CHRISTMAS 2012 WILL BE MAKE-OR-BREAK FOR UK
HIGH-STREET RETAIL - GET READY FOR A DIFFERENT WORLD

PUBLISHED NOVEMBER 2012

Private & Confidential, Fourinsight Ltd © 2012 1

REPORT FOCUS

Sector application: Trending/ Business application: retailers Subject: UK high-street retail/
NOW/NEXT Consumer spending trends in
the run-up to Christmas 2012


REPORT FOCUS

Social Planning
14 Days
(19th October -
2nd November
2012)

Type of report Data period/ languages Data sources/ tools


Report contents

1. Executive 2. Research & 3. Event 4. Trend 5. Strategy
Summary review analysis mapping lens


1. Executive summary

1.1 Top-line 1.2 Trends 1.3 Actions

UK trend Fourinsight Local
Top-line Top-line Trend sparks map
North/ South Trend Government
General
retailers/ Retail brands
(written) (visual) Divide reporting public
(overview) Industry


1. 1.1 TOP-LINE (WRITTEN)

Research objective

To map social conversations and trends around saving the UK high-street and retail in the run up to the 2012
Christmas alongside consumer and financial spending behaviours.

To identify key retail survival indicators to enable Fourinsight to develop a retail brand survival benchmark
measurement and report for brands and industry.

Top-line findings
Christmas 2012 will be another make-or-break year for many of the high-street retailers that have struggled to respond to
changing communities and convenience-led needs of consumers so far. To be in with a chance of survival, retailers quickly
need to: embrace change and focus their proposition in order to clearly communicate their specialism and value; build a
consistent Omni-platform store experience and deliver first-class customer experience. Customers meanwhile should be
encouraged to support their local businesses and the people of retail – or face a new future where the role of the high-street
needs to be re-imagined.

Top-line actions
Launch limited and seasonal editions to appeal to consumer’s love of ‘new’
View change as opportunity not a threat and embrace new technology/ Omni-platform

Use Fourinsight Social Retail Brand Survival Reports to benchmark and measure your brand

For more information about this report please contact
cat@fourinsight.com


1.1. 2 TOP-LINE (VISUAL)

RETAILERS - THREE THINGS TO DO TODAY
1. LAUNCH LIMITED/ 2. VIEW CHANGE AS 3. BENCHMARK YOUR
SEASONAL EDITIONS OPPORTUNITY BRAND SURVIVAL

Private & Confidential, Fourinsight Ltd © 2012

cat@fourinsight.com



Top-line Top- UK trend Fourinsight Local
North/ South Trend General
(written line Now/ Next Trend sparks map
Divide reporting
Government
public
(overview) Industry
) (visual)

cat@fourinsight.com


1. 2.1: NOW/ NEXT

STABLE HIGHSTREETS FAILING HIGHSTREETS

ONLINE SHOPPING OMNI PLATFORM

DIS-ENGAGED LOCALS RE-ENGAGED COMMUNITIES

NOSTALGIC CHRISTMAS RETAIL MAKE OR BREAK
Private & Confidential, Fourinsight Ltd © 2012

cat@fourinsight.com


1. 2.2: TREND SPARKS

#MYHIGHSTREET FINANCIAL SOS

(BRAND) SIGNS
OF CHRISTMAS

cat@fourinsight.com


1. 2.3: UK TREND MAP

Conversations across the web and social
media that discuss
‘myhighstreet’, ‘Christmas’ and ‘retail’
together are spread across the UK but
focussed on key cities featured in the
#myhighstreet consumer action campaign.

cat@fourinsight.com


1. 2.4: NORTH/ SOUTH DIVIDE

NORTH SOUTH
Focal point of Christmas discussions Focal point for retail and
#myhighstreet conversations
Heaviest twitter usage seen in teens
from Manchester and Bolton areas Blogs and forums used more than
twitter
Middlesbrough & Doncaster score
highest influence using Kred outreach Gloucester, Brighton, Cardiff and
scores Outer London show highest activity
around Christmas and retail
Notable high level of twitter activity
in Scotland
S
cat@fourinsight.com


1. 2.4: NORTH/ SOUTH DIVIDE

FOURINSIGHT BRAND SURVIVAL INDICATOR
ANALYSIS - ANNUAL REPORT AVIALBLE SOON Good
TO BUY/ BESPOKE REPORTS ALSO AVAILABLE
(3 points)
Fourinsight Retail Brand Survival Indicators

Financial
health
Store
experien
Multi-
channel
innovati
Custome
r service
Product
value
Bad
ce
on (2 points)

Store
experience
Financial Store
experience
Financial Financial Ugly
health health health
(1 point)

To order a copy of the NEW! 2012 Fourinsight Retail Brand
Survival Annual Report please contact cat@fourinsight.com




Top-line Top- UK trend Fourinsight Local
North/ South Trend General
(written line Now/ Next Trend sparks map
Divide reporting
Government
public
(overview) Industry
) (visual)


1. 3.4: ACTIONS BY STAKEHOLDER GROUP: RETAIL BRANDS

Top-line findings: Retail Brands Need to action by priority

The Argos catalogue is a sign of Bring back the catalogue at Christmas
Christmas and a nostalgic reflex action Whilst adopting a Omni-platform
for many consumers who reach for it strategy is applauded, Argos should
as soon as Christmas comes to find also cater for those who prefer a more
presents and write their wish-lists. physical presence offline.

Five other brands signs of Christmas Launch seasonal and limited editions
include: Pret Christmas Sandwich; Coca Consumers love new and anything
Cola Christmas advert; Starbucks exclusive. They are drawn into shops
Christmas flavour; Ugg boots; Body Shop with new product innovations, seasonal
Body Gingerbread Body Butter flavours and Christmassy experiences.

Fourinsight benchmarks retail brand Benchmark your retail brand
survival indicators through our annual We categorise social conversations and data
across the web into 5 survival indicators:
report or bespoke reports for brands
Financial health, store experience, multi-
Contact cat@fourinsight.com to find
channel innovation; customer service, value
out more..

Priority key Low Medium High


PURCHASE THE FULL NOVEMBER 2012: SOCIAL RETAIL REPORT
–86 PAGES OF SOCIAL TREND ANALYSIS FOR £1,500 TODAY
Our series of Fourinsight Social TRENDING ANALYSIS: CHRISTMAS 2012 WILL
Trending Reports are designed to BE MAKE-OR-BREAK FOR UK HIGH-STREET
explore current RETAIL - GET READY FOR A DIFFERENT WORLD
public, government, brand and See inside:
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recommendations for action for
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or call +44 (0)797 444 2764


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TO PURCHASE THE FULL REPORT OR FOR MORE ABOUT OUR PRODUCTS & SERVICES
PLEASE CONTACT YOUR FOURINSIGHT ANALYST VIA THE CONTACT DETAILS BELOW:

• Cat Fraser, MD
• Email: cat@fourinsight.com
• Skype: catfraser
• Tel: +44 (0)797 444 2764
• Web: http://www.fourinsight.com
View recommendations of my work at linkedin.com/in/catfraser

Follow me on twitter @catsocialintel


Fourinsight Trending Report: NOW/ NEXT: Social Retail - November 2012 - Free Exec Summary

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Fourinsight Trending Report: NOW/ NEXT: Social Retail - November 2012 - Free Exec Summary