1. Carson Castellano, Mark Branagh, Bryan
Smith, Scott Martinson, JD Root

2. *
Squeeze
Background
Industry
Strategy
Systems
eCommerce/
Social Media
Mobile App

3. *
*Created: Fort Worth, TX
*United States: 8 stores
*Globalization: Italy
*Squeeze, Inc. uses fresh fruits and
vegetables to produce a healthy treat.
* Mission Statement: Squeeze, Inc. desire is to put the enjoyment back
into fruits and vegetables and give you a product that not only nurtures
your body but also nurtures your taste buds

4. *
*Local
*Economic Trend
*Juicing Industry is booming
*The increase of price of fruits and vegetables

5. *
*Competitors
*Innovation Stage of Life Cycle

6. *
*Global
*Why will it work?
*5.1% industry growth rate from 2008 - 2012
*Estimated 5.3% by 2017
*Opportunity

7. *
*Market
*Ages 15-45
*Both men and
women
Nutrition Taste
Price $ Convenience

8. *
*Reporting System
*Data Mining System
*Knowledge Management System
*Expert System

9. *
Collaboration
Management
Share easily
within company
• Work on
collaborative
projects
• Stay up to date on
data

11. *Customer-Centric
*Potential Challenges
*Cost vs Benefit
*Manufacturing Focus
*Potential Challenges
*Cost
*Training
*
Recommendation?
ERP System

12. *
• Publicity/Advertising
• Promotions
• Educating the Public
• Feedback

13. *
Promotions
Smoothie
Info
Rewards
and Gift
Cards