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JFK Entrepreneurial Leadership Institute Presentation
1. CoCo San Sustainable Farm
Carolyn Phinney, Ph.D.
President and Executive Director
A Project of AgLantis TM
2. PROBLEM
It costs $1 a day to feed a child a salad;
35 cents for pizza.
• Most schools and many families cannot afford fresh produce
• The Contra Costa Food Bank cannot get salad vegetables
because they are highly perishable and unavailable locally
3. PROPOSED SOLUTION
Low-cost, sustainably grown, local, produce
• 14.8 acres of public surplus buffer land
• Recycled, agricultural-grade water discharged into the Bay
• Recycled water is high in nitrogen, providing free fertilizer
• Food Bank will pick up and distribute to clients and schools using existing
transportation and distribution systems
We deploy under-utilized resources to nearly eliminate
4 of the major costs of food production:
LAND, WATER, FERTILIZER, and TRANSPORTATION.
7. PRODUCTS and SERVICES
1. Field Crops
2. Hydroponic Produce
3. CSAs
4. Potted Plants & Seedlings
5. High-Tech Greenhouse Training
6. Science Classes
7. Advertising at Farm & on Website
8. Other Businesses’ Products
9. AgriTourism
10. Center for Sustainable Living
11. Event Rentals
8. REVENUE STREAMS
Low Cost, Sustainably Grown, Local Produce
30%
25%
15%
10%
5%
5%
5%
2% 2%
1%
Potted Plants & Seedlings
Schools
CSAs
Food Bank
Business
Events
Advertising
Fresh Herbs
Space Rental for Businesses
Other's Products
9. CUSTOMERS and MARKET
Low Cost, Sustainably Grown, Local Produce
• Food Bank
• Schools
• Local Residents
• Businesses
• Volunteers
• Students
• AgriTourists
Food Bank wants 100,000 lbs
of produce/year
Mt. Diablo Unified School
District Serves 3,750,000
Meals/Year
John F. Kennedy Middle
School
Only 3 CSAs (Concord,
Pleasant Hill, Martinez) within
5 miles serving 100,000-
200,000 people
13. SUSTAINABLE Ag and FOOD SYSTEMS DEGREES
in Contra Costa County (Designed by Bethallyn Black, M.A.)
Local Community Colleges:
Certificate and AA
• Introduction to Plant Biology
• Water Science
• Soils Science
• Irrigation
• Integrated Pest Management
• Equipment
• Plant Identification
• Crops and Climate
• Intro Greenhouse Management
• Science of Compost & Compost
Tea
JFKU:
Bachelors of Science
• History of Agriculture
• Intro to AgroEcology
• Hi-Tech Greenhouse Mgmt
• Food Systems and Food Justice
• Food Distribution and Marketing
• Introduction to Permaculture
• Advanced IPM
• Plant Physiology
• Advanced Water Science
• Advanced Soils Science
• Ag Business
• Ag Law and Public Policy
15. BENEFIT OUR ENVIRONMENT
1. Using Recycled Water otherwise discharged into the Bay
2. Conservation of Soil
3. Plants sequester carbon
4. Reducing carbon footprint of food system
1. Growing and delivering locally
2. Natural fertilizer in recycled water
3. Sustainable methods
4. Water not pumped long distances
5. Environmental Education
6. Showcasing Green Businesses
7. Sustainable Living Center
18. SCALABLE
1 TRILLION GALLONS
5,000 ACRES BUFFER LAND
160,000 HUNGRY; 40,000 CHILDREN
1. Ironhouse Sanitary District
2. Delta Diablo Sanitation District
3. Dublin-San Ramon Service District
4. Rodeo Sanitary District
5. EBMUD
19. OUR TEAM
STEVE
HOEFT
M.S.
BETHALLYN
BLACK
M.A.
CAROLYN
PHINNEY
Ph.D.
JOHN
MERCURIO
M.P.A.
MARTI
CARLSON
B.A.
Treasurer Vice-President President Secretary Management
Science
Education
Farm
Manager
Executive
Director
Public
Adminstrator
Internship
Director
25. CoCo San Sustainable Farm
A Project of AgLantis TM
Dr. Carolyn Phinney
President, Executive Director AgLantis TM
62 Scenic Drive
Orinda, CA 94563
925-788-7374 cell
SustainableFarm@Comcast.net
www.Salads4Schools.org