College-based fashion marketplace that allows you to Buy and Sell clothes with the people around you.No shipping, no strangers, no hassle.

1. MODABOUND
Buy and Sell the clothes you love
with the people around you.
No shipping, no strangers, no hassle.
Thursday, March 21, 13

2. MODABOUND
Modabound is a college-based fashion marketplace for
students to buy and sell clothes with the people around them
Within 5 weeks of launch
• 15% of the female body at Columbia University joined
• 500 items listed for sale in NYC University community
• 10-15% of items listed are sold within 10 days after listing
Thursday, March 21, 13

3. MODABOUND
So why are they using Modabound?
It isn’t exactly a secret that girls LOVE clothes...
• We think about it 91 times a day
• 40% of us spend the majority of our money on clothing, and
we always want more
But we can’t afford it all, so we mourn...
Sources:
1. Very.co.uk online retailer
2. Mint Magazine
Thursday, March 21, 13

4. MODABOUND
However, we have the solution to our problems
• Women use less than half of the clothes in their closets
• Most women have $5,000 USD of resale value in their closets
• Americans throw away about 68 pounds of clothing and
textiles per person each year
We are telling the +12 million
college girls:
Sources:
1. Pandodaily 3. EPA
2. Mint Magazine
Thursday, March 21, 13

5. MODABOUND
So what’s the problem? Why aren’t they selling?
Opportunity cost of buying and selling clothes through consignment
stores and existing social marketplaces is too high.
1 We don’t have time to list and re-list items on existing
platforms (try selling clothes on Craigslist and ebay)
2 We hate dealing with the post office
3 It’s awkward to communicate and meet up with total strangers
Thursday, March 21, 13

6. MODABOUND
MODABOUND:
A college-based social marketplace that let’s you buy and sell items with
students around you.
• Shows you what people
around you are selling: save
time and money by buying
“local”
• Mimics the shopping
experience: browse through
clothes from a collection of
items curated by people you
can relate to
• Encourages student to sell
unique pieces: Modabound
sponsors trendy students, to
shop for affordable, original
items and sell them on the site
(view School Shopper Annex for details)
Thursday, March 21, 13

7. MODABOUND
Buying and selling
Simple process to buy and sell items:
1 2
3
Users get together and
complete the transaction
in-person
Upload and tag the item Interested buyers add items to
you wish to sell their cart and message owner
via email to arrange a meet-up
Thursday, March 21, 13

8. MODABOUND
We are different from what is out there…
You will find
Fashion communities where you interact with total strangers:
Platforms where you buy and sell clothes:
Modabound is unique because:
1 We provide you with a real community: interact with students like yourself
2 Shopping is local: the buyer can examine the clothes before purchasing
them and the seller avoids having to ship items
Thursday, March 21, 13

9. MODABOUND
Our business model 1:
Commission from peer-to-peer sales
Through the Modabound Mobile App we will integrate a peer-to-peer payment
system from which we will take a 15% commission from sales
Why pay through the App?
• College students rarely carry cash
• Customer satisfaction will only be
guaranteed if transactions are
completed through Modabound
(disputes, refunds, etc)
• We intend to add the 15%
commission to the selling price so the
seller won’t incur the cost
Thursday, March 21, 13

10. MODABOUND
So how do we plan on spreading the word
1 Student Reps 2 School Press 3 Events
& Sorority & Social Media
Strategy
• Marketing campaigns • Featured articles in • End of year vendor
pertinent to schools student blogs and sale
(sport games, galas, university newspapers • Trunk show for up
graduations, etc...) • Collaboration with and coming
• Closet clean-out college-fashion boutiques or
campaigns publications popular brands on
• Tumblr with fashion tips the site
• Seek out trendsetters
for students by students
by region to feature on
MB
Thursday, March 21, 13

11. MODABOUND
We have a great team
Carolina Garcia Alexa Varsavsky
Co-Founder & Director of Marketing Co-Founder & Director of Product
Experience: Sustainability Experience: Tumblr & MUBI
Consulting & Public Relations (film tech-startup)
Alexander Dollery Sophie Mann
Director of Engineering College Operations
Experience: 10 years of coding Experience: Finance & Small
experience Business Development
Alexandra Qin
Software Engineering Intern
Experience: 2 years of coding,
Intern at Lifebooker
Advisors
Martin Varsavsky
CEO & Founder of Fon; founder of 7
companies; active angel investor; professor
of Entrepreneurship at Columbia
University and New York University
Thursday, March 21, 13

12. MODABOUND
Funding Requirements
Allocation of funds Goals for investment
Personnel costs 70% Develop Mobile App
Expand tech team
Mobile App development 5%
Hire front end developer + designer
Marketing 20% (specializing in UI/UX and design)
Operational Costs 5% Campus & Sorority rep program at
20 universities
Thursday, March 21, 13

13. MODABOUND
Stay in touch!
Carolina Garcia Alexa Varsavsky
carolina@modabound.com alexa@modabound.com
617-834-9392 305-766-7674
www.facebook.com/modabound
www.modabound.tumblr.com
@modabound
Thursday, March 21, 13