Example of startup deck used to fundraise.

1. Carolina Garcia, CEO & Co-Founder
carolina@modabound.com

2. WHAT IS MODABOUND?
Young women always want more clothes but they can’t afford them.
They also…
spend most of their disposable income on clothes & don’t wear up to 80 % of
what is in their closet.
So we built…
a social marketplace for college students to shop from each other’s closets.

3. HOW IT WORKS
BROWSE ON THE APP AND MEET OR SHIP TO PURCHASE
1 2 3 Browse items Get in touch Meet up in person & buy
OR
SHIP YOUR ITEM (Coming Soon)

4. SINCE LAUNCH ON JAN 15TH
25% of females at pilot school joined MB
600
450
300
150
0
Feb 3-Feb 9 Mar 3- Mar 9 Mar 31-April 6 April 28- May 4
Downloads Sign ups
SOME STATS:
50% of members use app weekly
30% weekly growth in sign ups
30% weekly growth in listings
20% of items sell monthly
Marketing:
Only through FB and Brand
Ambassadors
Weekly Downloads & Sign Ups

5. MODA AMBASSADOR PROGRAM
RESULTS
Investment: $1000/active school
Duration: 3 months
25% adoption rate at pilot school
50% of total sign ups come from
schools with ambassador program
2 student-run pop up shops/month~
$1200 in sales at pop-up shops
!
100% of ambassadors remained with
MB for the entire semester
STRATEGY
Stage 1: Recruit ambassador managers
Stage 2: Ambassador team “activates”
school by signing up 150 key founding
members & plan off-line initiatives
Stage 3: Begin off-line marketing
initiatives including pop up shops &
partnerships with organizations
Stage 4: Accomplish 10% week over week
growth at university. Aim for 25%
adoption rate within 1-2 semesters (varies
by school size)

6. WHY FOCUS ON COLLEGES?
GO TO MARKET MARKET SIZE MARKET POTENTIAL
Marketing through
colleges is affordable,
sticky and scalable
OTHER
MARKETPLACES
There are 20M college
students in the US
alone
Young women shop
2X a month & will
increase spending
with age

7. COLLEGE EXPANSION PLAYBOOK
STAGE ACTIVATION ENGAGEMENT RETENTION
USERS 150 founding
members
10% of female
students
+25% of female
students
STRATEGY
Assemble Student
Ambassador Team of
6-10 girls
!
Begin Facebook
Advertising
!
Get featured in
college publications
Feature students on
MB Social Media
weekly
!
Host 2 Moda Pop-Up
Shops per school per
month
!
Establish partnerships
with student
organizations
Launch loyalty
rewards program
!
Brands sponsor Moda
Pop Up Shops
!
Establish partnerships
with
college-focused
startups

8. AFFILIATE MODEL
BRANDS AT POP-UP SHOPS
Shared revenue from
“Moda Pop Up Shops” Brands selling through Modabound App:
The go-to shopping platform for
affordable fashion
P2P TRANSACTIONS
Commission for transactions
completed on the App
HOW WE MONETIZE
PHASE 1
+
PHASE 2

9. VISION: COLLEGE FASHION HUB
We will become the go to shopping platform for affordable fashion.
Affordable fashion brands will want to sell on Modabound because:
1. The behavior of the college market: repeated purchases of low ticket price items
2. We know how to engage the market through COMMUNITY BUILDING (both online and offline)
+$10 BILLION MARKET
20 MILLION STUDENTS
COLLEGE FASHION
MARKETPLACE
MOBILE APP WHERE
STUDENTS SHOP &
25% OF FEMALE STUDENTS
ADOPTION RATE AT ENGAGE OVER FASHION
PILOT SCHOOLS
By capturing just 25% of the college niche, we’re penetrating a 1 Billion dollar market.

10. Alexa Varsavsky
THE TEAM
Co-Founder & CEO Co-Founder & COO
Background in Development Consulting
Director of Marketing and Finance
Columbia University Class of 2012
Background:
Business Development at Tumblr
Director of Product and Design
Columbia University Class of 2012
Lead Ambassador & Student Analyst
Market Research and Campus Outreach
Manager
Mathematics & Econ Columbia 2015
Lead Developer (Outsourced)
iOS & Back-end Developer
Based in CanDoIT, Argentina
Carolina Garcia
Sophie Mann Nicolas Gschwind
16 BRAND AMBASSADORS

11. Looking forward to hearing from you.
Carolina Garcia, CEO & Co-Founder
carolina@modabound.com

12. ENGAGEMENT ON APP:
LOVING
!
1. One out of every 3 people
who looks at an item hearts it
!
2. 30% of people who Love an
item then Message
MESSAGING
!
1. +300 messages are being sent
weekly
!
2. On avg 70% of users who send
a message come back week over
week
BROWSING
!
1. +5000 views on items per
week
2. 50% of our users open the
app every week
Loving items converts to sales
Messaging keeps people on
Modabound.
Users are engaged and like
the items for sale on the app
A LOT OF MESSAGING —> BUYING ON MODABOUND

13. 2012
Developed Modabound website
Built first Student Ambassador
Team
2013
Captured 25% of female undergrads
at pilot school
Attended TechStars London
Developed iOS App & went mobile
only
2014
Launched App at NYU & Columbia
Recruited 16 brand ambassadors
+3000 downloads in 2 months
OUR STORY

14. TESTIMONIALS
Hi Carolina,
This is such a great idea and has been the first user friendly and accessible way to sell great clothes to girls like myself. Thanks again, Aly
Aly Than
Hi Alexa! !
My sister and I go to different thrift stores in the city hoping that they would take our stuff, but they are extremely selective
(seasonal items only) in exchange for little money. I actually looked on other platforms online/on the iphone appstore for more
possibilities, but most of them require packaging (I don't really like sending mail out), and/or they are looking for luxurious
brands. A week later, Modabound popped up on an ad on Facebook and I just had to check it out.
If you have any questions from the user side of Modabound... I'll be glad to answer them!
Best,
Jo
Hey!
My name's Rosie, and I'm originally from New York, although I'm currently in school in israel. We here LOVE your app, and we're
dying to have it available over here. Any plans to open it up to other schools internationally?
There are a bunch of us here at my college who'd love to join the community if it were made available.
Thanks! Much love, Rosie
Rosie Perper
Joanne Ho