2. Sic’em Mate Strategy
This is a service marketed to children 12+ as an online platform to help them find fun and safe activities to do.
The goal would be to develop strong and lasting relationships w/ new, “young” customers and grow the site w/ them (i.e. college
applications, finding a job, plan wedding)
• Key Partnership – Schools and Universities, “Kid Safe” Advertisers
• Key Activities – Sponsor Events for kids
• Key Resources – Schools and Universities, Public venues
• Value Proposition – Hyper local/Vicinity driven search that helps kids find region-specific activities for ‘fun’
– Hangouts
– Games
– Schedule of social events for schools and universities
– Sports
• Academic
• Intra-mural
– Transportation/Carpooling
– Sponsored Events
– Drawing Contest for kids diffused by
– Online Protection for Kids
• Customer Relationships – A Long-term transactional engagement w/ users, beginning with the 12+ age group that evolves w/ the user
in time
• Channels – N/A
• Customer Segments – All Australians w/ a focus on kids 12+
• Cost Structure – N/A
• Revenue Streams
– Free for users
– Paid Advertisers
– Upgrade from Free to Premium model
3. Storyboard
• Slide 1 – Pan our of Individual kids sitting at
home bored in front of the computer
– “There’s nothing to around here”
• Slide 2 – Each kids gets hit in the head w/ a
digital boomerang
• Slide 3 – Boomerang has a SicEmMate.com
logo on it
4. • Slide 4 – Kids curiously and hesitantly lookup SicEmMate.com on website
• Slide 5 – SicEmMate.com site appears visually enticing, showing kids a
variety of sponsored/non-sponsored, kid-friendly events & activities
– Local sporting events
– Dances
– Concerts
– School clubs
• Slide 6 – Each individual shown in scene 1 are now hanging out together at
any or all of the events above (like a montage of the above activities)
• Slide 7 – Group of kids hanging out is being dropped off by their parents
who meet each other and arrange a carpool
• Slide 8 – Boomerang is shown in the air heading a new home and the
scene pans to a Aussie the Wombat who is throwing them
