Here is the consolidation of a few post-event insights from industry pros that you can always consider before planning an event.

1. INSIGHTS OF EVENT EXPERTS WHO
RECENTLY ATTENDED EVENTS

2. When you refer the term ‘Events,’ it can be any small-scale or large-scale
corporate or personal event. It can be a festival, a gathering, meeting, trade fair,
exhibition, or a formal party. On a day-to-day basis, each of us attends either
small or large events. Before the pandemic, we have been to in-person events.
We have been widely attending virtual events during the pandemic, and these
virtual events slowly transformed into hybrid events. The hybrid component is
here to stay, but we are moving forward to participate in conventional events
again. A decade worth of transformation in the Events industry just happened in
months because of the pandemic.
An idea about the Events industry
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3. A successful event requires
arduous planning. There are
several challenges that each event
planner faces when hosting an
event. You need to devise fresh
and new strategies, from event
activities to event
or audience
promotional
sponsorship
engagement. Each of us hold
unique experiences in the event
we were part of, maybe face-to-
face, virtual, or hybrid. Here we
have a few insights from various
pros in the Events industry who
were recently a part of the event.
We have consolidated them, so
that you can consider before
organizing your next event.
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4. I
nsights from VP of
Marketing
Our recent discussion with an expert,
the VP of Marketing Strategy at a top
Event Management platform, was
back from SXSW 2022. The event was
running at 30% capacity that year. It
was much lower than other large
events experience owing to factors
like international travel, tech-prone
audience, and others who value in-
person experiences.
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5. The allocated budget was
way less than that used
for other industries. A few
exhibitors were
considered boring as they
felt that was a safe
strategy. A few booths did
not scan the walk-ins.
He also mentioned that it
was torture to be on ‘the
mute’ mantra while your
speaker presents. The
pain point here is
audience engagement.
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6. It was a one-hour session. But the
sessions were long, which was not
required. Recommended running
Q&A in separate breakout sessions.
Though considering it a hybrid
event, there was exclusivity for
online. A few sessions were only
online, and the film festival
audience could access the movie
only for a limited time. Thus
providing on-demand content in a
time window creates scarcity and is
a great marketing tactic.
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7. He loved the real-time display
of the session capacity, which
was the prime example of
real-time data crucial for
large events.
To summarize, laser-focus on
your events, be creative, plan
your budget, shorten session
times, offer good technology,
and help the audience with
real-time data. These are a
few things that can engage
your audience better in an
event.

8. Insights from Global Head of Event Services
This is feedback from the Global Head
of Event Services, a widely used video
conferencing platform. This event was
mentioned exciting as the speakers
were remote and the attendees were
in-person. Such setups are rare.
Here we need to understand the
importance of their unified
communication tools connecting these
audiences. Thus the power of
technology has made their connection
seamless.

9. Delivering content to a group of in-person attendees by
remote speakers is challenging. You need sophisticated
technology to keep them wholly connected. Thus,
providing on-site management and virtual event support
is at the highest level of these events. You need a variety
of on-site management tools to include all your
attendees.
Also, the quality of content delivered matters here.
Participants will easily get bored if speakers at remote
are unable to deliver the core content. The reason
behind conducting such events should be clearly defined
before organizing.

10. Insights from Event
Influencer
Here we have the suggestions from an
Event Influencer and also the Program
M anager of an
Platform. She
Event M anagement
recalls the keynote
speaker was an executive for an NBA
team, and it was an online global
meeting. Despite calling them a
perennially bad team, she admits that
there was an increase in ticket sales
and credits it to their obsession with
the fan experience and the way they
craved for some sort of feedback. They
were happy with any sort of feedback-
positive, negative, or irrelevant to
improve themselves.
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11. A part of your post-event survey is
getting feedback from
attendees. That does not
your
stop
with only getting them, but the
due course is to analyze the
inputs and consider the assets to
leverage changes with your
stakeholders.
Digest it completely and convince
the management
changes according
to make
to the
responses from your audiences.
Even the smallest change can
bring in new audiences to your
next event. Get the assistance of
other industry experts if you have
a tough time interpreting your
events feedback.
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12. This is an amazing blurb of information from the Director of
Accessibility, a company that offers end-to-end accessibility services
for events. For years they have been providing accessible content to
audiences worldwide. He feels that the audience engagement was
inadequate. The hybrid event had almost equal number of onsite
and offline attendees.
There were some background disturbances making the speaker’s
voice unclear. The attendees online had captions flowing to
compensate the voice disruption, but the in-person attendees had a
hard time following the content. Despite fixing this issue, it was
tough for the in-person attendees to connect with the speaker and
other attendees.
Insights from the Director of Accessibility

13. A digital screen with live captions for the in-person attendees would
have been a great choice to bring people together around a
common purpose. Unlike the virtual participants, the in-person
attendees would have followed the content despite distractions.
Inclusivity is a hindrance when focussing on the spirit of connection
and connectedness.
When being a part of something bigger and sharing ideas in the
same sphere make space for event planners to host accessible
events. Include Live captions, Subtitles, Language interpretations for
international audiences, and ASL interpreters for deaf and hard-of-
hearing individuals. Come out strong and create spaces to
reconnect.
Insights from the Director of Accessibility

14. CaptioningStar offers all the above
comprehensive set of services to clients in
the Media industry. We follow the ADA and
FCC guidelines.
For Broadcast captioning, we accommodate
the CAE-608 and CAE-708 captions as well.
We employ NCRA certified linguistics and
bilingual captioners for all your projects.
We offer the fastest turnaround time to our
clients and our services are accurate over
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Just take the support of our live chat or
contact us to send your requirements and
expect responses within hours.

15. THANK YOU
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