Crash Course in Creativity - 2nd Assignment

1. Are You A Crash Course in Creativity
Paying October 30, 2012
Attention?
Submitted by:
Camilla L. Wise

2. Before you enter the store
•Smells like fried chicken.
•Door opens when you arrive.
•Floral department is in the front of the store.
• The store is warm and inviting.

3. Personnel
• Staff did not initiative contact. I had to seek out an employee to
answer a question.
• Salesperson did follow up with me
• I actually counted 15 staff on the floor.
• I observed 10 women and 5 men, mostly teens.
• All the employees wore uniforms.

4. Environment
• Floors are shiny and polished
• Ceilings are high and store is
well lit.
• There is music playing in
background.
• The only noise comes from the
PA system requesting assistance
from supervisors.
• Store is warm and full of items.
• The cash register is located in
the front of the store.
• No security in store.
• Environment encourages
spending…SALES!

5. Products
• The first product I noticed
was the pineapples.
• Most of the sale items were
featured in the aisles.
• Items are arranged by
events, i.e. Halloween
themed cupcakes, cookies,
candies, and costumes were
everywhere!
• Lots of free samples!

6. Environment
• Music playing
• Sounds of kids laughing
• Aroma is intoxicating,
smells of spices
• No visible store security
• Cash register is located in
front of store.
• Was asked several times
if I needed help.
• The environment did not
influence the value of the
merchandise.