1. ŠKODAGRAM ALBUM VIDEO
1 535 121 00038 000
Likes
would fill would fit into would fill
would fill
373 000
Total Facebook Reach (all posts)
83
Eye tracking
videos created
ViewsEngaged users
62 000
Organic reach
FACEBOOK
YOUTUBE
WEBSITE
0:29 sec.
Average view duration
45 833
Number of views
98% watched
TRAILER
53 517
Number of views
1:19 sec.
Average view duration
FEATURE
PRESS AND EARNED MEDIA
REFFERAL
DIRECT
FACEBOOK PAID
ORAGNIC SEARCH
DISPLAY
EMAIL
24 000
13 000
13 000
2 000
1 700
187
ACQUISTITION
DESKTOP
MOBILE
DEVICES
20 %
80 %
SHARE VIDEO SEEDING
42 000
Users
65 000
Pageviews
06:30 min
Average time on page
10 seconds - that’s how long you have to grab the attention of viewers in a video marketing clip. According to research
by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. To gain audience
retention to 29 seconds for an advertisement proves attention was truly stolen.
(Visible Measures http://www.visiblemeasures.com )
Adv time on site: Users often leave Web pages in 10-20 seconds, but pages with a clear value
proposition can hold people's attention for much longer.
(Nielsen Norman Group Evidence-Based User Experience Research)
With two posts on Facebook we reached 373k people, this would fill Camp Nou stadium 4 times.
(2006 world census population data)
28 Average
buses
44 Airbuses
A380
4 Camp Nou stadium
Barcelona
7 O2 Arena
Prague
INSTAGRAM
SOCIALLY ENGAGING
AWARDS
Social Bakers global auto benchmark
Interactionsper1000fans
7
6
5
4
3
Feb 18 Feb 19 Feb 20 Feb 21 Feb 22 Feb 23 Feb 24 Feb 25 Feb 26 Feb 27 Feb 28
ŠKODA GLOBAL AUTO ACTIVATION PERIOD
+ 400 SITE USERS SHARED TO FACEBOOK
55Articles
Datasource: FacebookInsights | Googleanalytics | Iconosquare Createdby
89% watched
17
SITE OF THE DAY
FWA
Favorite website award
www.fwa.com
BRONZE MEDAL
NCDA
NC Digital Awards
www.ncdigitalawards.it
localisations
3,6%
Conversion rate
SUBMITTED FOR TEST DRIVE
ŠKODA FABIA ACTIVATION FEB. 2015