Content Marketing: 10 Ways to Bootstrap Your Lean Startup Marketing

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http://businesspirate.com/ Bootstrapping your lean startup marketing is key to your success. You need to avoid spending money on marketing. Content Marketing is now the key marketing activity for ALL lean startup marketers. Content marketing means using your blog, YouTube channel, ebooks, and videos to market your business and your expertise. At Business Pirate, we create videos like this to promote our brand. Also we grab a ton of content through out the web and put it on our site. If you have any questions please email matt @ business Cheers!

Business Technology

BOOTSTRAPPED
STARTUP MARKETING
10 ways to drive trafﬁc

By Matt A. Smith

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5 - BLOG

Use the Google keyword tool to target keywords

Create remarkable linkable content

Blog on the same day weekly (Tuesday & Thursday)

6 - BIZDEV

Partner with other companies to leverage their email
list

Do a direct afﬁliate deal where another company sells
and promotes your products

ACTION ITEMS

Read Inbound Marketing

Read Noob Marketing Guide ebook from Unbounce

Launch Your Site within 2 weeks (if you have not
already)

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