Many new business owners are unaware of the time and money involved in making a new website. In this presentation, we let you know about the costs you expect and some you might not, along with the amount of time you plan on investing. Building a website might be a tricky task, but there's no need to be blindsided with things you never saw coming!

1. WHAT TO EXPECT
a website
WHEN YOU’RE EXPECTING…
PRESENTED BY:

2. HELLO LADIES!

3. WE’RE THE BUSINESS BETTIES

4. THIS IS
SUZANNE
Lifestyle
photographer
Small
business
cheerleader

5. Graphic
designer
Queen of
Cardigans
THIS IS
ALLISON

6. Together, we have a total of more than
20 YEARS
experience in helping
entrepreneurs look their best.

7. We specialize in…

8. STUNNING PHOTOGRAPHY

9. BEAUTIFUL BRANDING

10. and of course…
(the reason why you’re here)

11. GORGEOUS WEBSITES

12. WHAT TO EXPECT
a workshop
WHEN YOU’RE EXPECTING…

13. HOW LONG THE
PROCESS WILL TAKE
(and how much time you’ll
be putting in.)
HOW MUCH YOU’LL
SPEND ON A WEBSITE
(plus all the other little things
you didn’t think of.)
HOW YOUR WEBSITE
AND YOUR BRAND
WORK TOGETHER
YOU’LL LEARN

14. IT MIGHT NOT TAKE 9 MONTHS
(but it still takes time)

15. GET YOUR
$H*T TOGETHER
(see also: content development)

16. TEXT
IMAGES
You’ll need…
&

17. TIME INVESTMENT
5+ hours
¹

18. RESEARCH
GRAPHIC
DESIGNERS

19. TIME INVESTMENT
5 hours
¹

20. SECURE YOUR
DOMAIN NAME

21. TIME INVESTMENT
30 minutes
¹

22. What’s in a name?
(the science of picking the perfect domain)

23. DO
make it short and sweet

24. DON’T
use dashes

25. DO
run it past your inner 12 year old

26. DON’T
forget to claim common
variations and misspellings

27. MEET WITH
YOUR DESIGNER

28. TIME INVESTMENT
1 hour
¹

29. THE PROCESS
MOCKUPS
FEEDBACK
REVISIONS
DEVELOPMENT
and then…
ADD CONTENT
LAUNCH!

30. TIME INVESTMENT
4-6+ weeks
¹

31. MAKE
YOURSELF
AVAILABLE

32. TIME INVESTMENT
5-10 hours
¹

33. TO
BLOG
OR
NOT
TO
BLOG

34. Changing content
Keeping Wordpress
themes and plugins current

35. QUICK AND EASY
DIY UPDATES
SEAMLESS
INTEGRATION
WITH SOCIAL MEDIA &
OTHER APPLICATIONS
ONE OF THE TOP
BLOGGING PLATFORMS
HIGHER SEO RANKINGS
WHY OUR CLIENTS LOVE

36. No website will
live forever.
Expect that you’ll be going through
this process every 3-5 years.

37. BREATHE.

38. MONEY CAN’T BUT YOU LOVE
(but you’ll need some to build a website)

39. DOMAIN
REGISTRATION
&
WEBSITE HOSTING

40. EXPECT TO SPEND
domain registration : $12-15 annually
web hosting : $12-15 monthly
"

41. COPYWRITING

42. EXPECT TO SPEND
copyediting : $125 per page
copywriting : $400 per page
"

43. PHOTOGRAPHY

44. EXPECT TO SPEND
stock photography : $15-30 per image
business portrait : $350
half day rate : $800
full day rate : $1500
"

45. WEB DESIGN &
DEVELOPMENT

46. EXPECT TO SPEND
$1200+
"

47. NEVER
work with a
designer
without signing
a contract.

48. BRINGING
UP BABY
your costs
post-launch

49. EXPECT TO SPEND
website maintenance : $125 hour
domain renewals : $12-15 annually
hosting fees : $185 annually
"

50. BREATHE.

51. IT’S ALL ABOUT THE BRAND, BABY!
(how to welcome your new website into the family)

52. CREATE A BRAND
DEVELOP BRAND
GUIDELINES
a work with a designer to create a logo, choose fonts,
and select colors to represent your business.
b
using your logo as a guide, select fonts, colors, and
images that you’ll be using consistently.

53. PUSH.

54. ONE BIG HAPPY FAMILY
creating consistency in your brand

55. THAT’S A WRAP!
(so what did we learn?)

56. TWEET THIS!
“Creating a website doesn’t take 9 months,
but plan for at least 6 weeks.”
#LadyProjectSummit #BusinessBetties

57. TWEET THIS!
“It takes more than a designer to
build a website. Remember copywriting,
photography & hosting costs.”
#LadyProjectSummit #BusinessBetties

58. TWEET THIS!
“Welcome your website into
your brand family.”
#LadyProjectSummit #BusinessBetties

59. QUESTIONS?

60. HAVE WE GOT SOMETHING
SPECIAL FOR YOU?!
(yes, yes we do. that was a rhetorical question.)

61. Maybe you
noticed some
of the fabulous
photos we
used during
our
presentation
today?

62. A monthly subscription service
that gives you stock photos that
you’d actually want to use.

63. FOR OUR
WORKSHOP
ATTENDEES ONLY
Get a 3 month
subscription for only
$30 (regularly $45)*.
(That’s 39 images for 77 cents each!)
GO TO BETTERTHANSTOCKPHOTOS.COM AND USE CODE “LADYPROJECTSUMMIT”
*Offer good until May 30, 2015

64. LET’S BE
FRIENDS
(aka how to contact us)
www.businessbetties.com
businessbetties@gmail.com
413.486.0172
FACEBOOK.COM/BUSINESSBETTIES
@BUSINESSBETTIES
INSTAGRAM.COM/ALLISONBIGGS
INSTAGRAM.COM/SUZANNELAROCQUE
PINTEREST.COM/BUSINESSBETTIES

65. and if you see us
wandering around the
Summit today…

66. SAY HELLO!
(seriously. we really mean it.)