Subject: "Business Model Generation & Value Proposition" Lecture: Technology and Innovation Management MEF University, Business Administration B.Sc.

1. TECHNOLOGY AND
INNOVATION
MANAGEMENT
11.03.2019
DR. BURAK KUZUCU
Week-6:
Business Model Generation & Value Proposition

2. Introduction
• Business model describes the rationale of how an organization creates, delivers and captures value.
• Business model is generally described through nine basic building blocks that cover the four main
areas of a business: customers, offer, infrastructure, and financial viability.
• Do not forget that business model is really a set of assumptions or hypotheses!
• «No Business Plan Survives First Contact With Customers» by Steve Blank:
https://www.youtube.com/watch?time_continue=233&v=_eUoae9lHpY

3. Business Model Canvas

4. Business Model Canvas by Further

5. Value
Innovation
on
Business
Model Canvas

6. example:
Apple
iPod/iTunes

7. example:
Uber

8. Value Proposition Canvas

9. example:
Digital Learning
Platform

10. Interaction
of
Two Canvas

11. The Design Squiggle