Subject: "Strategic Management for Innovation" Lecture: Technology and Innovation Management MEF University, Business Administration B.Sc.

1. TECHNOLOGY AND
INNOVATION
MANAGEMENT
DR. BURAK KUZUCU
Week-5:
Strategic Management for Innovation

2. Strategy Framework & Matrix

3. Strategy Analysis
Five Forces Analysis Value Chain Analysis

4. Value Innovation:
Blue Ocean Strategy
Source: Chan Kim & Renée Mauborgne
«Blue ocean strategy refers to the creation by a company of
a new, uncontested market space that makes competitors
irrelevant and that creates new consumer value
often while decreasing costs»

5. Value Innovation: Six Path Framework
Source: Chan Kim & Renée Mauborgne

6. Diversification of Innovation Strategy

7. Strategy by Timing:
First Movers vs. Followers

8. The Innovation
Landscape Map
When creating an innovation strategy,
companies have a choice about how
much to focus on technological
innovation and how much to invest in
business model innovation. This
matrix, which considers how a
potential innovation fits with a
company’s existing business model
and technical capabilities, can assist
with that decision.
Source: Gary Pisano, HBR

9. Strategy for
Technological Innovation
The introduction of electric refrigeration
four steps necessary
for a favorable
technology innovation