12. Tip #1: Conference Organizers skip bad titles
Hello, my name is Brian Sullivan. Call me “Sully”.
I organize the Big Design Conference with my friends.
We use your talk title to:
- Accept your proposal
- Market your talk
- Sell conference tickets
- Tweet about your session
If we read a boring conference title, we don’t pick the
speaker. We skip bad titles.
19. It’s Sully, again.
Great titles are not enough. Conference organizers
want great descriptions, too. We use them to:
- Better understand your conference proposal
- Review your thought processes
- Check for originality and tone of voice
- Verify your talk is a match to the audience
Write meaningful descriptions to help me choose you.
Tip #6: Organizers Use TALK descriptions.
21. Tip #8: Add Your learning objectives.
People really do want to
learn from experts.
22. Tip #9: use inverted pyramid style.
Headline
Problems
Lessons
EndIn the end, your audience will better
understand how to solve a problem.
Headlines grab their
attention.
Lessons explain how your
talk will solve the problems.
Problems give them
something to think about.
23. Attendees use descriptions to justify the costs
of conference expenses to their boss.
Tip #10: descriptions used To Justify Costs.
26. It’s Sully, again.
Contrary to popular belief, conference organizers do
not know everyone. We use bios to:
- Verify your expertise
- Check out your past speaking gigs
- Review previous slides
- Help us to market you
People come to see cool speakers. Bios help us alot.
Tip #11: Organizers don’t know everyone.
27. Super speakers include conference
talks in their LinkedIn bios.
Tip #12: organizers review linkedin bios.
28. Write a bio for people who don’t
know you. Keep it short, too.
Tip #13: write a short bio for your intros.
29. The conference site needs
a longer bio.
Tip #14: write another bio for The site.
33. Do you like my shades?
Conference organizers want high-quality speakers.
Credibility is important. We use credibility to:
- Create an awesome conference experience
- Generate buzz before the event
- Market you (and your talk)
- Build up the conference brand
Your credibility helps get you accepted!
Tip #16: Organizers LOVE Speaker credibility.
34. Provide links to other talks and
Slideshare, too.
Tip #17: Show Your Past presentations.
35. If possible, provide a sound or
video recording.
Tip #18: Let People Watch or hear you.
36. Social media behavior matters.
Build credibility online.
Tip #19: Point people to your website.
37. Social media behavior matters.
It builds credibility online.
Tip #20: use social media to build credibility.
Bad social media behavior can
also cost you speaking opportunities.
40. I love speakers that market their own talks. As a
conference organizer, it should not just fall on me.
Your early marketing will help you to:
- Stand out from other presenters
- Generate early buzz on your topic
- Get attendees excited about your talk
- Sell your proposal topic to other people
It helps out conference organizers, too.
Tip #21: super speakers are smart marketers.
41. Market early with a blog post.
Present later, as a follow-up.
Tip #22: write an early Blog Post.
I published two LinkedIn Pulse articles
before speaking at SxSW this year.
42. Test drive your content at a
meetup. It builds momentum.
Tip #23: speak at a meetup.
43. Send short surveys to fine-tune content.
It is early market research, too.
Tip #24: Survey your peers.
44. Ask a question, reply to comments,
or take polls in online forums.
Tip #25: reply to online forums.
People give you advise and critique
more openly in online forums.
47. 1. Your title is a separate writing task
2. Descriptions are a different writing task
3. Create a multi-channel bio
4. increase Your credibility in proposals
5. Market Your proposals Early
amazing secrets of conference proposals
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