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Economic Development Strategy
for the Central Coast
BUD COLLIGAN
SOUTH SWELL VENTURES
DECEMBER 12, 2013
CSUMB/FORA
Employment on Central Coast 2012
SANTA CRUZ
COUNTY
Professional
& Business
Services
10%

MONTEREY COUNTY
Professional
& Bu...
Slow Growth in Ag & Tourism
2002

2012

1.7% CAGR

FLAT

SANTA CRUZ COUNTY
AG & TOURISM JOBS

Source: CA Employment Develo...
Seasonal Employment 2012
200,000
180,000
160,000
140,000
Monterey Co.
120,000

Santa Cruz Co.

100,000
80,000

Source: CA ...
Residents & Taxes Leave Daily
Loss of Workers & Revenue
• 24% of Santa Cruz residents leave county for work
daily
• 85% retail “leakage” due to out-of-c...
Violent Crime on the Central Coast
SANTA CRUZ
40th of 58 Counties
MONTEREY
41st of 58 Counties

Source: www.countyhealthra...
Uninsured on the Central Coast
SANTA CRUZ: 18%

24th of 58 Counties
MONTEREY: 24%
57th of 58 Counties

Source: www.countyh...
Teen Pregnancy
SANTA CRUZ COUNTY:
3%
22nd of 58 Counties
MONTEREY COUNTY: 6%
51st of 58 Counties

Source: www.countyhealth...
High School Drop Out Rate
SANTA CRUZ COUNTY:
14%
21st of 58 Counties
MONTEREY COUNTY: 25%
56th of 58 Counties

Source: www...
Preparing for 21st Century Jobs?
SANTA CRUZ COUNTY
45% of HS Grads Meet
CSU/UC Entrance
Requirements
MONTEREY COUNTY
33% o...
But.…We Have Lots of Assets
Superb Colleges and Universities

BUD COLLIGAN SOUTH SWELL VENTURES
Unparalleled Natural Beauty

BUD COLLIGAN SOUTH SWELL VENTURES
Great Farm Land

BUD COLLIGAN SOUTH SWELL VENTURES
World Leader in Marine Science

BUD COLLIGAN SOUTH SWELL VENTURES
First Rate Creative People

BUD COLLIGAN SOUTH SWELL VENTURES
Large Bilingual Population

BUD COLLIGAN SOUTH SWELL VENTURES
Educated Workforce
SANTA CRUZ COUNTY
BA/BS: 30%
Graduate Degree: 22%

Source: U.S. Census Bureau 2011

MONTEREY COUNTY
BA/...
What Does an Innovation
Economy Look Like?

BUD COLLIGAN SOUTH SWELL VENTURES
Pre-Conditions of Innovation
Colleges &

Universities:
Research Centers:

Living Environment:
Business Leadership:

Innova...
Innovation Infrastructure
• Water
• Affordable Housing
• Transportation

• Broadband
• Electric Power

Source: CLV Report ...
Shared Vision - Collaboration
• Shared Goals
• Cooperative Decision Making
• Shared Advocacy
• Shared Responsibility

Sour...
Vision
Diversified Small Company Economy…
Leveraging Distinct Regional Assets…

While Preserving & Enhancing Our
Environme...
Diversified Small Company Economy
• Agriculture

• Education

• Organics

• Wine

• Marine Science

• Health Care

• Food ...
Leveraging Distinct Regional Assets
• Agriculture: Region’s Largest Industry
• Organics: CCOF, UCSC Organics Program: CASF...
While Preserving and
Enhancing our Environment
• Small Companies: Focused on Local
Assets, Tailored to Size of the Communi...
Entrepreneurial Eco-System
COLLEGES &
UNIVERSITIE
S

ATTRACTION
OF TOP
TALENT

TALENT

INTELLECTUA
L PROPERTY

COMPANY
SPI...
Capital

Central Coast Angels
BUD COLLIGAN SOUTH SWELL VENTURES
Central Coast Brand Today

BUD COLLIGAN SOUTH SWELL VENTURES
Regional Brand
World Class Innovation

BUD COLLIGAN SOUTH SWELL VENTURES
Food/Supplements

BUD COLLIGAN SOUTH SWELL VENTURES
Wine

BUD COLLIGAN SOUTH SWELL VENTURES
Agriculture

BUD COLLIGAN SOUTH SWELL VENTURES
Organics

BUD COLLIGAN SOUTH SWELL VENTURES
Marine Science

BUD COLLIGAN SOUTH SWELL VENTURES
Technology

BUD COLLIGAN SOUTH SWELL VENTURES
Technology

BUD COLLIGAN SOUTH SWELL VENTURES
Genomics

BUD COLLIGAN SOUTH SWELL VENTURES
Gaming

BUD COLLIGAN SOUTH SWELL VENTURES
Recreation

BUD COLLIGAN SOUTH SWELL VENTURES
Tourism

BUD COLLIGAN SOUTH SWELL VENTURES
Regional Political Leaders
• Develop shared vision and time horizon

• Agree on measurements
• Create regional advocacy/mo...
Private Sector Leaders
Invest in your piece of the vision
• Education: research, tech transfer, talent
• Business: build o...
Outcomes
• Retain What We Love: Quality of
Life, Natural Beauty, Clean Environment
• Decreased Unemployment
• Increased Ta...
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Economic Development Strategy for the Central Coast (with notes)

Presentation given December 12, 2013 at California State University Monterey Bay by Bud Colligan, Founder and CEO of South Swell Ventures.

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Economic Development Strategy for the Central Coast (with notes)

  1. 1. Economic Development Strategy for the Central Coast BUD COLLIGAN SOUTH SWELL VENTURES DECEMBER 12, 2013 CSUMB/FORA
  2. 2. Employment on Central Coast 2012 SANTA CRUZ COUNTY Professional & Business Services 10% MONTEREY COUNTY Professional & Business Services Retail Trade 7% 9% Agriculture 9% Retail Trade 12% Agriculture 29% Government 21% Other Services 17% Other Services 22% Education & Health Services 14% Tourism 12% TOTAL EMPLOYEES: 96,900 Source: CA Employment Development Department Education & Health Services 8% Government 18% Tourism 12% TOTAL EMPLOYEES: 173,100
  3. 3. Slow Growth in Ag & Tourism 2002 2012 1.7% CAGR FLAT SANTA CRUZ COUNTY AG & TOURISM JOBS Source: CA Employment Development Department MONTEREY COUNTY AG & TOURISM JOBS BUD COLLIGAN SOUTH SWELL VENTURES
  4. 4. Seasonal Employment 2012 200,000 180,000 160,000 140,000 Monterey Co. 120,000 Santa Cruz Co. 100,000 80,000 Source: CA Employment Development Department BUD COLLIGAN SOUTH SWELL VENTURES
  5. 5. Residents & Taxes Leave Daily
  6. 6. Loss of Workers & Revenue • 24% of Santa Cruz residents leave county for work daily • 85% retail “leakage” due to out-of-county purchases Source: Census Transportation Planning Package, 2006-2008; BAE 2013 BUD COLLIGAN SOUTH SWELL VENTURES
  7. 7. Violent Crime on the Central Coast SANTA CRUZ 40th of 58 Counties MONTEREY 41st of 58 Counties Source: www.countyhealthrankings.org BUD COLLIGAN SOUTH SWELL VENTURES
  8. 8. Uninsured on the Central Coast SANTA CRUZ: 18% 24th of 58 Counties MONTEREY: 24% 57th of 58 Counties Source: www.countyhealthrankings.org BUD COLLIGAN SOUTH SWELL VENTURES
  9. 9. Teen Pregnancy SANTA CRUZ COUNTY: 3% 22nd of 58 Counties MONTEREY COUNTY: 6% 51st of 58 Counties Source: www.countyhealthrankings.org BUD COLLIGAN SOUTH SWELL VENTURES
  10. 10. High School Drop Out Rate SANTA CRUZ COUNTY: 14% 21st of 58 Counties MONTEREY COUNTY: 25% 56th of 58 Counties Source: www.countyhealthrankings.org BUD COLLIGAN SOUTH SWELL VENTURES
  11. 11. Preparing for 21st Century Jobs? SANTA CRUZ COUNTY 45% of HS Grads Meet CSU/UC Entrance Requirements MONTEREY COUNTY 33% of HS Grads Meet CSU/UC Entrance Requirements Source: Education Data Partnership: CDE, EdSource, and FCMAT BUD COLLIGAN SOUTH SWELL VENTURES
  12. 12. But.…We Have Lots of Assets
  13. 13. Superb Colleges and Universities BUD COLLIGAN SOUTH SWELL VENTURES
  14. 14. Unparalleled Natural Beauty BUD COLLIGAN SOUTH SWELL VENTURES
  15. 15. Great Farm Land BUD COLLIGAN SOUTH SWELL VENTURES
  16. 16. World Leader in Marine Science BUD COLLIGAN SOUTH SWELL VENTURES
  17. 17. First Rate Creative People BUD COLLIGAN SOUTH SWELL VENTURES
  18. 18. Large Bilingual Population BUD COLLIGAN SOUTH SWELL VENTURES
  19. 19. Educated Workforce SANTA CRUZ COUNTY BA/BS: 30% Graduate Degree: 22% Source: U.S. Census Bureau 2011 MONTEREY COUNTY BA/BS: 29% Graduate Degree: 22% BUD COLLIGAN SOUTH SWELL VENTURES
  20. 20. What Does an Innovation Economy Look Like? BUD COLLIGAN SOUTH SWELL VENTURES
  21. 21. Pre-Conditions of Innovation Colleges & Universities: Research Centers: Living Environment: Business Leadership: Innovation Mentality: BUD COLLIGAN SOUTH SWELL VENTURES
  22. 22. Innovation Infrastructure • Water • Affordable Housing • Transportation • Broadband • Electric Power Source: CLV Report May, 2013 BUD COLLIGAN SOUTH SWELL VENTURES
  23. 23. Shared Vision - Collaboration • Shared Goals • Cooperative Decision Making • Shared Advocacy • Shared Responsibility Source: CLV Report May, 2013 BUD COLLIGAN SOUTH SWELL VENTURES
  24. 24. Vision Diversified Small Company Economy… Leveraging Distinct Regional Assets… While Preserving & Enhancing Our Environment BUD COLLIGAN SOUTH SWELL VENTURES
  25. 25. Diversified Small Company Economy • Agriculture • Education • Organics • Wine • Marine Science • Health Care • Food Products • Retail • Technology • Manufacturing • Genomics • Distribution • Recreation • Services • Tourism & Eco-Tourism • Non-Profit BUD COLLIGAN SOUTH SWELL VENTURES
  26. 26. Leveraging Distinct Regional Assets • Agriculture: Region’s Largest Industry • Organics: CCOF, UCSC Organics Program: CASFS • Marine Science: 24 Institutions in Monterey Bay • Food Products: Leverage Agricultural Advantage • Technology: Proximity to Silicon Valley; Local Talent • Genomics: UCSC Center & Genomics Browser • Gaming: Innovative Companies • Recreation: Legacy of Innovation • Tourism & Eco-Tourism: Ocean, Redwoods, Mountains, Boardwalk, Pebble Beach, Aquarium BUD COLLIGAN SOUTH SWELL VENTURES
  27. 27. While Preserving and Enhancing our Environment • Small Companies: Focused on Local Assets, Tailored to Size of the Community • Local Jobs: Less Traffic/Pollution • Environment: Smart Growth, Knowledge Industries, Organics, Protect Natural Beauty and Farmland • Families: Kids Can Find Jobs Locally, Stay Together • Increased Tax Base: Pay for Public Services BUD COLLIGAN SOUTH SWELL VENTURES
  28. 28. Entrepreneurial Eco-System COLLEGES & UNIVERSITIE S ATTRACTION OF TOP TALENT TALENT INTELLECTUA L PROPERTY COMPANY SPIN-OFFS CROSSFERTILIZATIO N CAPITAL GRASSROOTS ECO-SYSTEM BUD COLLIGAN SOUTH SWELL VENTURES
  29. 29. Capital Central Coast Angels BUD COLLIGAN SOUTH SWELL VENTURES
  30. 30. Central Coast Brand Today BUD COLLIGAN SOUTH SWELL VENTURES
  31. 31. Regional Brand World Class Innovation BUD COLLIGAN SOUTH SWELL VENTURES
  32. 32. Food/Supplements BUD COLLIGAN SOUTH SWELL VENTURES
  33. 33. Wine BUD COLLIGAN SOUTH SWELL VENTURES
  34. 34. Agriculture BUD COLLIGAN SOUTH SWELL VENTURES
  35. 35. Organics BUD COLLIGAN SOUTH SWELL VENTURES
  36. 36. Marine Science BUD COLLIGAN SOUTH SWELL VENTURES
  37. 37. Technology BUD COLLIGAN SOUTH SWELL VENTURES
  38. 38. Technology BUD COLLIGAN SOUTH SWELL VENTURES
  39. 39. Genomics BUD COLLIGAN SOUTH SWELL VENTURES
  40. 40. Gaming BUD COLLIGAN SOUTH SWELL VENTURES
  41. 41. Recreation BUD COLLIGAN SOUTH SWELL VENTURES
  42. 42. Tourism BUD COLLIGAN SOUTH SWELL VENTURES
  43. 43. Regional Political Leaders • Develop shared vision and time horizon • Agree on measurements • Create regional advocacy/monitoring group • Pass public policy on infrastructure • Create policy framework for targeted business
  44. 44. Private Sector Leaders Invest in your piece of the vision • Education: research, tech transfer, talent • Business: build on regional strengths • Labor: train for regional mix of jobs • Environmental: steward a good quality of life for all • Non-Profit: focus on a livable community
  45. 45. Outcomes • Retain What We Love: Quality of Life, Natural Beauty, Clean Environment • Decreased Unemployment • Increased Tax Base Supports Public Services • More People Working Where They Live • Better Community Health Indicators • Kids Can Stay Home With Good Jobs • Virtuous Cycle of Talent, Innovation, Creativity & New Opportunities BUD COLLIGAN SOUTH SWELL VENTURES

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