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CACAO: a hidden treasure, a buried wealth
CACAO: a hidden treasure, a buried wealth
CACAO: a hidden treasure and untapped wealth
Presented by Komi Agbokou,
CEO of ChocoTogo
Togo: a West African country
next to Ghana and Côte d‘Ivoire,
7 million inhabitants,
12,993 families produce coffee
and cacao over 22,171 hectares
6-000 - 12,000 tonnes of cacao
produced and exported per year
Cocoa: from bean to chocolate bar
lives from family farming
smallholder farmers on 500 -
1,000a
difficult access to funding
difficult access to very
expensive agricultural inputs
price of cacao is very low and
set by the buyer
CACAO: a hidden treasure and untapped wealth
A cooperative company created in 2014 by
young unemployed
University of Lome
graduates
Approved by the
Ministry of
Agriculture and the
Ministry of
Commerce
CACAO: a hidden treasure and untapped wealth
CACAO: a hidden treasure and untapped wealth
210 1000
2000
4000
8000
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2014 2015 2016 2017 2018
Processed cocoa in kg
processed cocoa (kg)
5 years of experience in the
processing of cocoa
CACAO: a hidden treasure and untapped wealth
0
20000
40000
60000
80000
100000
120000
2014 2015 2016 2017 2018
Turnover processing ratio
processing (kg) Sales (per 100 choc. bars) revenue ($)
From 2014 to 2018
CACAO: a hidden treasure and untapped wealth
0
10
20
30
40
50
60
70
2014 2015 2016 2017 2018
JOB CREATION
MEN WOMEN JOBS CREATED
From 2014 to 2018
CACAO: a hidden treasure and untapped wealth
Selection of a niche market
Transformation process of a selected
and certified organic variety
Direct purchasing from small
producer coopertives
Diversification of products placed on
the market
Participation in major international
chocolate fairs
Effective presence at all promotional
and marketing events
Focus on quality
CHALLENGES MET
• Paradigm shifts:
– Increased self-confidence of young generations
– Comsumption of local products
– Agriculture is a sector with a promising future
• Equity financing
• Production at a loss for 4 years
• Resilience in an already saturated market
CACAO: a hidden treasure and untapped wealth
OUR TARGETS BY 2022
CACAO: a hidden treasure and untapped wealth
Thank you
CACAO: a hidden treasure and untapped wealth
www.chocotogo.com
Email: chocotogo.bio@gmail.com
Facebook: chocotogo

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Briefing 58: Komi Agbokou:- From Bean to Bar: capturing value-added from cocoa (CHOCO TOGO)

  • 1. CACAO: a hidden treasure, a buried wealth
  • 2. CACAO: a hidden treasure, a buried wealth
  • 3. CACAO: a hidden treasure and untapped wealth Presented by Komi Agbokou, CEO of ChocoTogo
  • 4. Togo: a West African country next to Ghana and Côte d‘Ivoire, 7 million inhabitants, 12,993 families produce coffee and cacao over 22,171 hectares 6-000 - 12,000 tonnes of cacao produced and exported per year Cocoa: from bean to chocolate bar
  • 5. lives from family farming smallholder farmers on 500 - 1,000a difficult access to funding difficult access to very expensive agricultural inputs price of cacao is very low and set by the buyer CACAO: a hidden treasure and untapped wealth
  • 6. A cooperative company created in 2014 by young unemployed University of Lome graduates Approved by the Ministry of Agriculture and the Ministry of Commerce CACAO: a hidden treasure and untapped wealth
  • 7. CACAO: a hidden treasure and untapped wealth 210 1000 2000 4000 8000 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2014 2015 2016 2017 2018 Processed cocoa in kg processed cocoa (kg) 5 years of experience in the processing of cocoa
  • 8. CACAO: a hidden treasure and untapped wealth 0 20000 40000 60000 80000 100000 120000 2014 2015 2016 2017 2018 Turnover processing ratio processing (kg) Sales (per 100 choc. bars) revenue ($) From 2014 to 2018
  • 9. CACAO: a hidden treasure and untapped wealth 0 10 20 30 40 50 60 70 2014 2015 2016 2017 2018 JOB CREATION MEN WOMEN JOBS CREATED From 2014 to 2018
  • 10. CACAO: a hidden treasure and untapped wealth Selection of a niche market Transformation process of a selected and certified organic variety Direct purchasing from small producer coopertives Diversification of products placed on the market Participation in major international chocolate fairs Effective presence at all promotional and marketing events Focus on quality
  • 11. CHALLENGES MET • Paradigm shifts: – Increased self-confidence of young generations – Comsumption of local products – Agriculture is a sector with a promising future • Equity financing • Production at a loss for 4 years • Resilience in an already saturated market CACAO: a hidden treasure and untapped wealth
  • 12. OUR TARGETS BY 2022 CACAO: a hidden treasure and untapped wealth
  • 13. Thank you CACAO: a hidden treasure and untapped wealth www.chocotogo.com Email: chocotogo.bio@gmail.com Facebook: chocotogo

Editor's Notes

  1. This woman’s name is Ayawo. I met her for the first time in 2015, in Danyigan, 223km from Lome. She had accompanied her husband into the fields to help him harvest the cacao beans. I asked her what she was holding in her hands. She replied: “cacao!”. “And what do you do with cacao?” She replied: “I help my husband pick, ferment and dry it; when it‘s properly dried my husband takes it to the cooperative to sell it.” And what happens to this cacao afterwards? She replied: “I don‘t know”. Have you ever eaten chocolate? She smiled and relied – “what‘s chocolate?”. I handed her a ChocoTogo chocolate. She ate it and said it was very sweet! I told her: “Your cacao is what we used to make the product that you’ve just eaten – chocolate.