Thanks for viewing this presentation on 8 Great Ways to Leverage Your CEO Throughout the Sales Cycle. I’m Barry Rosen of The Pursuit Group. The CEO of a business-to-business organization can be used to impact many stages of a specific sales effort. Yet, many companies don’t take advantage of this strategy as effectively as they could. Here are eight ways you can use your CEO to accelerate the sales cycle, increase hit ratios and improve customer retention.