International Trade Events

Hot Tips for Planning International Trade Events © Bronwen E. Madden

Types of Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Skype is a cheap way to connect with five or less parties with video, instant messenger, and phone. You can even get “local” phone numbers that redirect to your cell number in your home country.

Before the Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Export Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Start with an export-marketing plan and identify markets with high export potential. Utilize Export Marketing Plan Templates to help you get started.

Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : You do not have to pay for this type of service. Companies such as Dim Dim offer free webinar and desktop sharing services.

Video Conference ,[object Object],[object Object],[object Object],[object Object],[object Object]

International Catalog Show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Trade Show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trade Shows Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Combine a trade mission in conjunction with a trade show to save on travel costs. Use the show to get leads and have the mission to firm relationships.

International Buyer’s Mission ,[object Object],[object Object],[object Object],[object Object],Tip : This is an excellent way to meet serious business partners who are qualified at a low cost.

International Trade Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trade Mission Briefing Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Schedules tend to change up to the last minute; three-hole binders make it easier to pull out and insert information. Speeches should be on one side only as some speakers like to rip out the pages upon completion. Phonetically spell unfamiliar names/words.

Trade Mission Meeting Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Purchase McCaffree’ s book on Protocol or Holberg’s Forms of Address book

In-Bound Trade Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FCS Trade Show/Mission Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Gifts are considered customary in some cultures and should not be seen as bribes. Be modest (or risk embarrassment by their need to reciprocate) but thoughtful. Gifts that “connect” your product or tell a memorable story which is personal to your company and/or history are best. Keep in mind cultural superstitions. Your firm may wish to have a display case for corporate gifts received so individuals do not personally benefit.

Reverse Profile Form Tip : Business cards can provide a sense of professionalism and make follow-up easy as you don’t have to decipher handwriting and scanners can instantly populate your database. Tip : Business card titles need to demonstrate business decision making authority; it is not uncommon to have a second set of cards with a manager title. Additionally, size, language and information (i.e., degrees, certification) change from market to market and should be sensitive to these variances.

Event Organizers & Facilitators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Find Event Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Ask for a show directory from the previous year to see who might attend and create a “target list” of who you want to visit. Tip : Personal meetings better introduce/explain the event and you get a better understanding for their product and thus represent them better

Props ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip : Use Velcro to secure product samples to the tablecloth on your booth table to prevent show participants from stealing.

Travel Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

After the Event ,[object Object],[object Object],[object Object]

Qualifying Leads ,[object Object],[object Object],[object Object],Tip : Identify what your ideal partner would be like and your goals for the market which will influence your market strategy and the type of relationship you seek.

International Trade Events

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