Profile study 2015
Fix art house cinema’s are Cine Centre (Rixensart), Etoile (Jodoigne), Lumière (Brugge)
In digital transition are: Actor’s...
• Audience of art house movies
• Face-to-face surveys + paper surveys
• N= 425
• Selection of 4 art houses: Vendôme, Carto...
Source : Art Pack Research Marketing Development 2015/ CIM 2014-2015
7,7
15,5
3,1
24,8
44,4
39,2
32,3
27,4
35,6
14,4
7,6
1...
28,6
38,8
69,6
70,8
60,2
30,4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian
population
Moviegoer Art Pack
SG 3-8
SG ...
4,8
13,7
31,8 37,7
26,4
6,6
29,6 31,1
21,6
11,1
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
90,0%
100,0%
Always: ...
Audience of art house movies are 18+, highly educated, and goes to
the cinema on a frequent base
• Age: 18+ audience
75% 1...
Een kapitaalkrachtig en filmminnend publiek voor Art Pack
Upcoming SlideShare
Loading in …5
×

Een kapitaalkrachtig en filmminnend publiek voor Art Pack

762 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
762
On SlideShare
0
From Embeds
0
Number of Embeds
418
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Een kapitaalkrachtig en filmminnend publiek voor Art Pack

  1. 1. Profile study 2015
  2. 2. Fix art house cinema’s are Cine Centre (Rixensart), Etoile (Jodoigne), Lumière (Brugge) In digital transition are: Actor’s Studio (Brussels) Vendôme (Ixelles), Cartoon’s (Antwerpen), Sphinx and Studio Skoop (Gent)
  3. 3. • Audience of art house movies • Face-to-face surveys + paper surveys • N= 425 • Selection of 4 art houses: Vendôme, Cartoons, Studioskoop, Kinepolis
  4. 4. Source : Art Pack Research Marketing Development 2015/ CIM 2014-2015 7,7 15,5 3,1 24,8 44,4 39,2 32,3 27,4 35,6 14,4 7,6 15,7 20,7 5,1 6,4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Belgian population Moviegoer Art Pack 65+ 55-64y 35-54y 18-34y 12-17y Selectivity index 131 on 18-54 years old
  5. 5. 28,6 38,8 69,6 70,8 60,2 30,4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Belgian population Moviegoer Art Pack SG 3-8 SG 1-2 Selectivity index 243 on highest social groups 1-2 Source : Art Pack Research Marketing Development 2015 / CIM 2014-2015
  6. 6. 4,8 13,7 31,8 37,7 26,4 6,6 29,6 31,1 21,6 11,1 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% 100,0% Always: once or more per week Very often: once per 2 weeks Often: once per 3 or 4 weeks Now and then: once per 2 or 3 months Seldom: once per 6 months or less Moviegoer Art Pack 36% goes to the movies at least once every two weeks Source : Art Pack Research Marketing Development 2015 / CIM 2014-2015
  7. 7. Audience of art house movies are 18+, highly educated, and goes to the cinema on a frequent base • Age: 18+ audience 75% 18-54 years old (index 130) 16% 55-64 years old • Social groups 1-2 70% of audience: social groups 1 & 2 (index 248) • Frequent moviegoers: 36% goes to the movies at least once per two weeks to cinema

×