The way search engines index web content is growing more complex as time goes by. Google, today’s biggest and most popular search engine, demonstrates this well.

1. The way search engines index web content
is growing more complex as time goes by.
Google, today’s biggest and most popular
search engine, demonstrates this well. It
optimised its search to show results that
match the context of the searchers’
queries. Spiders are now more able to
interpret search results correctly, which
makes it necessary for websites to optimize
their content accordingly.
It’s no longer reliable to rank on the search results using
exact-match domain or anchor texts. Website administrators
can now create content that don’t need to
mention keywords outright. A restaurant business might be
looking to rank for keywords directly related their products
and services, for example. Using the words, ‘pizza,’ ‘pasta,’
and ‘parmesan bread’ can be part of their keyword
listing. This website can rank for ‘Italian restaurant’ or
Italian food,’ even if it’s not targeting these search terms.
Co-Citation for Better Ranking: Implementing
the Latest Search Engine Trend

2. There’s a chance that small-business
sites can rank for highly competitive
terms, even though it’s not part of
their campaign. This happens due to
co-citation, which is a growing trend
in search engine optimisation
services in Australia and the rest of
the world.
The Art of Co-Citation: How it Works
Google associates certain terms with websites, even if those websites don’t
follow the usual placement of keywords in title tags and other classic SEO
techniques. Co-citations work in context, meaning search engine spiders note
if there’s mention of a specific company with a keyword, even if there’s no
direct link.

3. The spiders collate the number of
times a specific site is associated
with a search term from different
sources on the Internet. Different
articles saying that Business X
provides fine Product X make the
search engine connect the two
together, and rank the website
accordingly.
How Websites can Use Co-Citation
Websites with high-quality content can use co-citation to their benefit.
Articles can mention, but not link, a website with certain words and phrases
it’s trying to rank for. Be sure to provide quality content other sites can quote
and link to. This puts co-citation to work, until there’s enough mention from
other high-quality sites to put the website’s related article on the search
results.
Being proactive on forums and discussion boards also helps, as it generates a
more visible brand presence. Contributing content about trending topics to
curation sites is also another technique website administrators can use. This
increases the chances of getting mentions from other sites, which helps make
the contributor an authority on the subject. This gives good signals to search
engines, which can increase a site’s ranking.

4. How SEO Companies Help
Search engine optimisation specialists help websites use co-citation for their
campaigns. Check on different techniques to create content that gets many
mentions from bloggers and other sites. Businesses striving to rank for specific
keywords can also get assistance from SEO specialists on how to coordinate
content marketing with search and co-citations. This way, they will become more
visible and push for better rankings.
Look for references online to help with the creation of an optimised content
campaign. Learn how to create articles that will benefit both the target audience
while satisfying SEO guidelines. This way, a website can obtain higher rankings and
become an authority on a specific field.
Sources:
http://www.business2community.com/online-marketing/going-depth-define-apply-co-citation-0597442
http://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/
http://moz.com/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-
friday
http://www.seoservices.com.au/

5. Location:
Address: 23 Lucas St, Caulfield South,
VIC 3162
Phone: (61) 2-8484-1104
Website: http://www.seoservices.com.au/