ADV 420 Final Project
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ESPN Digital Marketing Strategy
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ADV 420 Final Project
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- 7. KEY PERFORMANCE INDICATORS • Ratings during televised NBA games • Social Media Following QuickTime™ and a decompressor are needed to see this picture.
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- 9. BUDGET -Staffing -Digital Ads -Televison Ads -Big Idea QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
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Editor's Notes
- Thank you to ESPN for this opportunity Basketball ranked 6% among American sports behind the NFL, MLB, college football and auto racing Digital media strategy goal: increase viewership of NBA games aired on ESPN during regular season and playoffs and drive social media following up
- -FOUR focus segments are: Outreach or Target Audience: We will target basketball fans and sports fans that are not necessarily basketball fans Engagement: 3 components: 1. Excitement, 2Accesibility,3 social Supportive Big Idea!
- ENGAGEMENT: excitement, accessibility, social