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Cultivating a Community Around Live Video

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This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).

Session description: We’ll explore how to build a community around live video influencers and the benefits of doing so. This includes discussing the platforms, tooling, resources, and costs of such endeavors.

Published in: Business
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Cultivating a Community Around Live Video

  1. 1. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Cultivating a Community Around Live Video
  2. 2. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  3. 3. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit {
  4. 4. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  5. 5. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit How Twitch Works
  6. 6. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  7. 7. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  8. 8. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  9. 9. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  10. 10. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  11. 11. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  12. 12. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
  13. 13. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Justin.tvFounded Gaming Only 2005 2015 2006 2008 2007 2010 2009 2011 2013 2012 2018 2014 2016 2017 TwitchDivision& PartnerProgram AmazonAcquisition OfficiallyRenamed GoogleInterest { Creative IRL PewDiePie&Affiliates https://en.wikipedia.org/wiki/Timeline_of_Twitch.tv Drake&Ninja
  14. 14. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Who’s Using Twitch? @WashingtonPost @GogCom @ResFernMusic @BingingWBabish @SuchiKuchi @Dele_Official @Ninja @LadyAderissa @GaryVee @DeeJayKnight
  15. 15. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Twitch Stats https://twitchtracker.com/statistics http://twitchadvertising.tv/audience ● Over 1M average viewers watching concurrently ● Over 83,000 years of video watched each month ● Over 100M unique viewers in 2017 ● 106 minutes watched per person per day ● 55% of users are aged 18-34 ● 81% are male ● 80% are positive about sponsorships
  16. 16. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit A Practical Look at Analytics
  17. 17. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Bringing an Existing Community to Twitch - Build a content plan - Focus on how to integrate a live aspect into your existing content/style - Don’t just jump into playing Fortnite - Slowly introduce live streams - Do them once a week or so, in the gaps of your existing content schedule - Don’t underestimate the workload of a streaming schedule - Use clips from Twitch on other platforms - Clips are easy to make and download - Show the most interactive parts - Built in exporting to YouTube
  18. 18. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Starting a Community from Scratch
  19. 19. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Integrating Live Video into Your Existing Workflow ● Prerecorded and live streaming can co- promote ● Live as a rough edit for later release ● Live as a springboard from a prerecord ● Prerecord as a promo for live stream ● Engage an existing audience better, and find new viewers
  20. 20. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Tools of the Trade
  21. 21. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Resources
  22. 22. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Tricks of the Trade Choose Schedule Share Moderate Analyze
  23. 23. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Finding Your Unique Selling Proposition ● Education ● Interviews and Talk Shows ● News ● Business Operations ● Travel & Tours ● Charity ● Fitness
  24. 24. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Performance Management sullygnome.com
  25. 25. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Types of Monetization CPC (cost per click) CPVM (cost per viewer minute) CPM (cost per 1k impressions) CPA (cost per action) ● chat bots ● panels ● chat bots ● panels ● in-stream display ● chat bots ● panels ● in-stream display $0.0008 $20 $0.03 - $0.20 $ / % Subs / Bits / Donations
  26. 26. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Paths to Monetization
  27. 27. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Questions?

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