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Small Company 
BIG Business 
11/09/2014 1
Small Company 
BIG Business 
How To Work With Large Corporates - Successfully 
Bronwyn Reid 
Mining For Business – Emerald 
@bronwynreid #smallcompanybigbusiness 
Mining For Business 
Mining For Business 
Hilton Hotel, Cairns, 1st September 2014 
11/09/2014 2
Thanks to our Sponsors 
11/09/2014 3
The “SME Problem” 
DISCONNECT SME’s Corporates 
Don’t understand 
how supply chains 
work and supply 
chain risk 
Don’t have good 
systems 
Have own internal 
systems 
11/09/2014 4 
Complex 
requirements that 
change all the time 
Too much time and 
cost to get it all in 
place 
Can’t get on the 
corporate radar
The main hurdles 
11/09/2014 5
Today’s Topics 
• Essential elements 
• How Supply Chains work 
• Business Systems 
• Enabling Technology 
• Tenders 
• Innovation 
• Visibility 
11/09/2014 6
Today’s Topics 
• Essential elements 
• How Supply Chains work 
• Business Systems 
• Enabling Technology 
• Tenders 
• Innovation Robert 
• Visibility Dallas 
11/09/2014 7
Essential Elements 
Get these right first! 
11/09/2014 8
What business am I in? 
11/09/2014 9
What’s your Why? 
11/09/2014 10
Who is your (ideal) 
customer? 
11/09/2014 11
Who is your (ideal) 
customer? 
11/09/2014 12 
Hint: 
It’s not just anyone with a pulse!
What does your 
customer want? 
11/09/2014 13 
What you are 
offering 
What the client 
wants
What does your 
customer want? 
11/09/2014 14 
What you are 
offering 
What the client 
wants
What does your 
customer want? 
11/09/2014 15 
What you are 
offering 
What the client 
wants
What’s their problem? 
• Improvement 
• Trouble 
• Dissatisfaction 
• Change 
• Frustration 
• Time 
11/09/2014 16 
• Bottleneck 
• Challenge 
• Barrier 
• Concern 
• Difficulty 
• Issue
What’s your value 
proposition? 
11/09/2014 17
Imagine… 
11/09/2014 18
Show me the prize! 
11/09/2014 19 
What’s 
In 
It 
For 
Them?
Your internal team 
11/09/2014 20
Your external team 
11/09/2014 21 
Board of Advisors? 
Accountant Solicitor 
Bank Manager Business Coach Insurance Broker
What stage are you at? 
11/09/2014 22
Portfolio risk 
• Customers 
• Market 
• Region 
• Revenue streams 
• Black Swan events 
11/09/2014 23
Portfolio risk 
11/09/2014 24 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Top Clients as % of Total Revenue 
Top 1 as % of Total Top 3 as % of Total
How Supply Chains 
Work 
And where you fit 
11/09/2014 25
How does this work? 
11/09/2014 26
How does this work? 
11/09/2014 27
How does this work? 
11/09/2014 28
Does this work? 
Asia-Pacific 
Over Time On Time 
Asia-Pacific 
80% 
68% 
Over Budget On budget 
• 80% of projects over 
time 
• 68% of projects over 
budget 
11/09/2014 29
Does this work? 
11/09/2014 30
Does this work? 
11/09/2014 31
Does this work? 
Source: Ernst & Young 
11/09/2014 32
Where do you fit? 
11/09/2014 33 
• Questionnaire 
• Self assessment 
o HEIRG 
o Exxon Mobil 
o Supplier on-line registration
Why would they buy 
from me? 
Multiplier Effect Price Capability 
11/09/2014 34
Why would they buy 
from me? 
11/09/2014 35
But what’s local? 
2 For the purposes of this charter, local 
industry is formally defined as Australian 
and New Zealand small and medium-sized 
11/09/2014 36 
enterprises (SMEs). 
Source: Queensland Charter for Local Content, p1.
Why wouldn’t they buy 
from me? 
Risk Consistency Systems 
11/09/2014 37 
Internal 
Policies 
Visibility Price
Why wouldn’t they buy 
from me? 
Customer Service No Innovation Staff Turnover 
11/09/2014 38 
Logistics Compliance No Capacity
How do I get to them? 
The New Way 
• Make a difference 
• Generate demand 
• Create value 
• Knowledge & 
expertise of seller 
11/09/2014 39 
The Old Way 
• Get the order 
• Opportunity 
• Communicate 
value 
• Product, service or 
solution
How do I get to them? 
The New Way 
• Procurement 
• Contracts 
• Documented 
Compliance 
• Tenders 
• Global 
11/09/2014 40 
The Old Way 
• Personal 
• Handshake 
• Trust 
• Sole supplier 
• Local
How do I get to them? 
• Get a PhD in your client’s problems 
• Be prepared & professional 
• Attention to detail 
• Be agile and swift 
• Your credentials 
• Cost and Value 
• Walk the talk 
• Partnerships 
11/09/2014 41
Systems 
And what they can do for you 
11/09/2014 42
Minimum Requirements 
“As a minimum, you must offer competitive pricing, quality 
and on-time delivery when supplying to a major project. 
You have the best chance of entering and gaining long-term 
11/09/2014 43 
access to major project supply chains if you: 
• demonstrate how your service or product adds value to 
the project and supports the project's risk management 
strategy 
• use an established business system 
• have experience in responding to unexpected issues 
• use innovation to improve the efficiency of the project 
supply chain 
• network to find and create opportunities to add value to 
the supply chain.” 
Source: Qld Govt: Preparing your business for major projects
Minimum Requirements 
11/09/2014 44 
• Capability Statement 
• Quality System 
• Health and Safety System 
• Environmental System 
• Risk Management System 
• Insurances
Minimum Requirements 
11/09/2014 45 
• Time Management 
• Finance Management 
• Project Management 
• Personnel Management 
• Tender Management
Capability Statement 
• Rule 1 – Get one 
• Rule 2 – See Rule 1 
• State Government “Capability Statements” 
Workshops 
• http://www.dsdip.qld.gov.au/events/tendering-for-government- 
11/09/2014 46 
business-workshops.html
Systems 
• Save 
• Your 
• Self 
• Time 
• Energy & 
• Money 
11/09/2014 47
The benefits of systems 
• Efficiency 
• Effectiveness 
• Motivation 
• Business Value 
11/09/2014 48 
• Structure 
• Stability 
• Control 
• Sanity
Health & Safety System 
11/09/2014 49 
• Policy – Signed and displayed 
• Procedures 
• Templates are available
Environmental System 
11/09/2014 50 
• Policy – Signed and displayed 
• Risks Identified 
• Procedures 
• Templates are available 
• Carbon Footprint
Risk Management 
System 
• Policy – Signed and displayed 
• Risks identification matrix 
• Standard Operating Procedures 
• Job Hazard Analysis 
• Templates are available 
11/09/2014 51
Quality Management 
System 
11/09/2014 52 
• Policy – Signed and displayed 
• ISO9001:2008 
• Procedures 
• Templates are available
Insurances 
11/09/2014 53 
• Plant and Equipment 
• Workers Compensation 
• Public Liability 
• Product Liability 
• Professional Indemnity 
• Audit 
• Get a good broker!
More on insurance 
11/09/2014 54 
• Minimums? 
• Get contracts reviewed 
o Indemnities 
o Warranties 
o Liquidated damages 
o Time
So how do I Systemise? 
11/09/2014 55 
• What areas? 
• Prioritise 
• Document it 
• Trial it 
• Refine it!
Enabling Technologies 
And what they can do for you 
11/09/2014 56
Time Management 
System 
• Question: What’s the easiest way to lose money on 
a contract with a large company? 
• Answer: The Hurry Up And Wait Factor 
11/09/2014 57 
=
Project Management 
System 
• Question: What’s the second easiest way to lose 
money on a contract with a large company? 
• Answer: Scope creep 
11/09/2014 58 
=
Financial Management 
System 
11/09/2014 59
Document 
Management System 
11/09/2014 60
Compliance 
Management System 
11/09/2014 61
Personnel Management 
System 
11/09/2014 62
…and it all fits together 
11/09/2014 63
Enabling Technologies 
11/09/2014 64
BillQuick 
11/09/2014 65 
• Time, Billing and Project 
Management 
• Integrated 
• Reporting 
• Screen Shots
TKO 
11/09/2014 66 
• Business Modeller 
• Policies 
• Procedures 
• Roles & Job Descriptions 
• KPI’s 
• Customised Manuals 
• TKO Documents
Identifying 
Opportunities 
11/09/2014 67 
• Networks and Partnerships 
• Tender databases 
• Commercial Tender Subscriptions 
• Tenderlink 
• Australian Tenders Federal, State & Local 
Government 
• AusTender – Australian Government 
• Achilles
Successful Tenders 
Position Compliance Capability Price 
11/09/2014 68 
Factors For Success 
• Is this tender “real”?
Who’s your partner? 
11/09/2014 69
Who’s my partner? 
11/09/2014 70 
• Laboratory 
• Hydrogeologists 
• Equipment supply 
• Equipment Rental 
• Noise and vibration specialists 
• Air quality specialists 
• Soil specialist 
• Ecology specialist 
• Tradies
Where do you network? 
• Who is in your circle of 
influence? 
• Who is in your partner’s circle of 
influence? 
• Who is in your client’s circle of 
influence? 
• Who can add value to your 
offering? 
11/09/2014 71
Contacts 
11/09/2014 72 
• Mining for Business – 
www.miningforbusiness.com.au 
• 4T Consultants – 
www.4t.com.au 
• @bronwynreid #smallcompanybigbusiness 
• Mining For Business 
• Mining For Business

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Small company big business how to work with large corporates successfully

  • 1. Small Company BIG Business 11/09/2014 1
  • 2. Small Company BIG Business How To Work With Large Corporates - Successfully Bronwyn Reid Mining For Business – Emerald @bronwynreid #smallcompanybigbusiness Mining For Business Mining For Business Hilton Hotel, Cairns, 1st September 2014 11/09/2014 2
  • 3. Thanks to our Sponsors 11/09/2014 3
  • 4. The “SME Problem” DISCONNECT SME’s Corporates Don’t understand how supply chains work and supply chain risk Don’t have good systems Have own internal systems 11/09/2014 4 Complex requirements that change all the time Too much time and cost to get it all in place Can’t get on the corporate radar
  • 5. The main hurdles 11/09/2014 5
  • 6. Today’s Topics • Essential elements • How Supply Chains work • Business Systems • Enabling Technology • Tenders • Innovation • Visibility 11/09/2014 6
  • 7. Today’s Topics • Essential elements • How Supply Chains work • Business Systems • Enabling Technology • Tenders • Innovation Robert • Visibility Dallas 11/09/2014 7
  • 8. Essential Elements Get these right first! 11/09/2014 8
  • 9. What business am I in? 11/09/2014 9
  • 10. What’s your Why? 11/09/2014 10
  • 11. Who is your (ideal) customer? 11/09/2014 11
  • 12. Who is your (ideal) customer? 11/09/2014 12 Hint: It’s not just anyone with a pulse!
  • 13. What does your customer want? 11/09/2014 13 What you are offering What the client wants
  • 14. What does your customer want? 11/09/2014 14 What you are offering What the client wants
  • 15. What does your customer want? 11/09/2014 15 What you are offering What the client wants
  • 16. What’s their problem? • Improvement • Trouble • Dissatisfaction • Change • Frustration • Time 11/09/2014 16 • Bottleneck • Challenge • Barrier • Concern • Difficulty • Issue
  • 17. What’s your value proposition? 11/09/2014 17
  • 19. Show me the prize! 11/09/2014 19 What’s In It For Them?
  • 20. Your internal team 11/09/2014 20
  • 21. Your external team 11/09/2014 21 Board of Advisors? Accountant Solicitor Bank Manager Business Coach Insurance Broker
  • 22. What stage are you at? 11/09/2014 22
  • 23. Portfolio risk • Customers • Market • Region • Revenue streams • Black Swan events 11/09/2014 23
  • 24. Portfolio risk 11/09/2014 24 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Top Clients as % of Total Revenue Top 1 as % of Total Top 3 as % of Total
  • 25. How Supply Chains Work And where you fit 11/09/2014 25
  • 26. How does this work? 11/09/2014 26
  • 27. How does this work? 11/09/2014 27
  • 28. How does this work? 11/09/2014 28
  • 29. Does this work? Asia-Pacific Over Time On Time Asia-Pacific 80% 68% Over Budget On budget • 80% of projects over time • 68% of projects over budget 11/09/2014 29
  • 30. Does this work? 11/09/2014 30
  • 31. Does this work? 11/09/2014 31
  • 32. Does this work? Source: Ernst & Young 11/09/2014 32
  • 33. Where do you fit? 11/09/2014 33 • Questionnaire • Self assessment o HEIRG o Exxon Mobil o Supplier on-line registration
  • 34. Why would they buy from me? Multiplier Effect Price Capability 11/09/2014 34
  • 35. Why would they buy from me? 11/09/2014 35
  • 36. But what’s local? 2 For the purposes of this charter, local industry is formally defined as Australian and New Zealand small and medium-sized 11/09/2014 36 enterprises (SMEs). Source: Queensland Charter for Local Content, p1.
  • 37. Why wouldn’t they buy from me? Risk Consistency Systems 11/09/2014 37 Internal Policies Visibility Price
  • 38. Why wouldn’t they buy from me? Customer Service No Innovation Staff Turnover 11/09/2014 38 Logistics Compliance No Capacity
  • 39. How do I get to them? The New Way • Make a difference • Generate demand • Create value • Knowledge & expertise of seller 11/09/2014 39 The Old Way • Get the order • Opportunity • Communicate value • Product, service or solution
  • 40. How do I get to them? The New Way • Procurement • Contracts • Documented Compliance • Tenders • Global 11/09/2014 40 The Old Way • Personal • Handshake • Trust • Sole supplier • Local
  • 41. How do I get to them? • Get a PhD in your client’s problems • Be prepared & professional • Attention to detail • Be agile and swift • Your credentials • Cost and Value • Walk the talk • Partnerships 11/09/2014 41
  • 42. Systems And what they can do for you 11/09/2014 42
  • 43. Minimum Requirements “As a minimum, you must offer competitive pricing, quality and on-time delivery when supplying to a major project. You have the best chance of entering and gaining long-term 11/09/2014 43 access to major project supply chains if you: • demonstrate how your service or product adds value to the project and supports the project's risk management strategy • use an established business system • have experience in responding to unexpected issues • use innovation to improve the efficiency of the project supply chain • network to find and create opportunities to add value to the supply chain.” Source: Qld Govt: Preparing your business for major projects
  • 44. Minimum Requirements 11/09/2014 44 • Capability Statement • Quality System • Health and Safety System • Environmental System • Risk Management System • Insurances
  • 45. Minimum Requirements 11/09/2014 45 • Time Management • Finance Management • Project Management • Personnel Management • Tender Management
  • 46. Capability Statement • Rule 1 – Get one • Rule 2 – See Rule 1 • State Government “Capability Statements” Workshops • http://www.dsdip.qld.gov.au/events/tendering-for-government- 11/09/2014 46 business-workshops.html
  • 47. Systems • Save • Your • Self • Time • Energy & • Money 11/09/2014 47
  • 48. The benefits of systems • Efficiency • Effectiveness • Motivation • Business Value 11/09/2014 48 • Structure • Stability • Control • Sanity
  • 49. Health & Safety System 11/09/2014 49 • Policy – Signed and displayed • Procedures • Templates are available
  • 50. Environmental System 11/09/2014 50 • Policy – Signed and displayed • Risks Identified • Procedures • Templates are available • Carbon Footprint
  • 51. Risk Management System • Policy – Signed and displayed • Risks identification matrix • Standard Operating Procedures • Job Hazard Analysis • Templates are available 11/09/2014 51
  • 52. Quality Management System 11/09/2014 52 • Policy – Signed and displayed • ISO9001:2008 • Procedures • Templates are available
  • 53. Insurances 11/09/2014 53 • Plant and Equipment • Workers Compensation • Public Liability • Product Liability • Professional Indemnity • Audit • Get a good broker!
  • 54. More on insurance 11/09/2014 54 • Minimums? • Get contracts reviewed o Indemnities o Warranties o Liquidated damages o Time
  • 55. So how do I Systemise? 11/09/2014 55 • What areas? • Prioritise • Document it • Trial it • Refine it!
  • 56. Enabling Technologies And what they can do for you 11/09/2014 56
  • 57. Time Management System • Question: What’s the easiest way to lose money on a contract with a large company? • Answer: The Hurry Up And Wait Factor 11/09/2014 57 =
  • 58. Project Management System • Question: What’s the second easiest way to lose money on a contract with a large company? • Answer: Scope creep 11/09/2014 58 =
  • 60. Document Management System 11/09/2014 60
  • 63. …and it all fits together 11/09/2014 63
  • 65. BillQuick 11/09/2014 65 • Time, Billing and Project Management • Integrated • Reporting • Screen Shots
  • 66. TKO 11/09/2014 66 • Business Modeller • Policies • Procedures • Roles & Job Descriptions • KPI’s • Customised Manuals • TKO Documents
  • 67. Identifying Opportunities 11/09/2014 67 • Networks and Partnerships • Tender databases • Commercial Tender Subscriptions • Tenderlink • Australian Tenders Federal, State & Local Government • AusTender – Australian Government • Achilles
  • 68. Successful Tenders Position Compliance Capability Price 11/09/2014 68 Factors For Success • Is this tender “real”?
  • 69. Who’s your partner? 11/09/2014 69
  • 70. Who’s my partner? 11/09/2014 70 • Laboratory • Hydrogeologists • Equipment supply • Equipment Rental • Noise and vibration specialists • Air quality specialists • Soil specialist • Ecology specialist • Tradies
  • 71. Where do you network? • Who is in your circle of influence? • Who is in your partner’s circle of influence? • Who is in your client’s circle of influence? • Who can add value to your offering? 11/09/2014 71
  • 72. Contacts 11/09/2014 72 • Mining for Business – www.miningforbusiness.com.au • 4T Consultants – www.4t.com.au • @bronwynreid #smallcompanybigbusiness • Mining For Business • Mining For Business