Karen is a college student majoring in biology who feels stressed and anxious due to her busy schedule of school, work, and studying. She often bottles up her feelings because she doesn't have much time to talk to people or feels like she doesn't have someone to listen. Journaling is recommended as a way for Karen to express herself without needing time or artistic talent, and doing it at the same time each day could help reduce her stress even if she only writes one sentence.

1. BreAnne Huber
Professional Presentations
May 26, 2015
Audience Persona
Name: Karen
Karen is your average college student. She goes to
school, works, studies for what seems like forever and
finds her days packed. She is majoring in biology and
hopes to get into medical school. She finds herself often
feeling a lot of stress and anxiety. She doesn’t have a lot
of time to talk to people and sometimes finds that she
bottles up feelings. She feels like she doesn’t always
have someone to talk to and feels a little lonely.
Karen needs to be able to express herself, but without
much time, or artistic talent (even if she had the
resources), she doesn’t feel she is able to.
Journaling would be a great way to express herself. With
journaling, it doesn’t matter how good you are at it. You
can spend as much or as little time as you need and can be as creative as you want.
At first she might think that she still doesn’t have time or sometimes she forgets. However, if
she would start writing at the same time every day and making it a part of her daily routine, she
wouldn’t forget. And if she would realize that it can be as simple as writing just one sentence or
as many as she feels she has time for, it can still make a huge difference in her life. She could
start by setting an alarm to go off at the same time or setting her journal in a visible place to help
her remember.
By making sure she understands that it can still be fit into her busy schedule, it will help reduce
stress and anxiety, give her other health benefits, and that it isn’t expensive, Karen would be
more willing to try.