NY Masterclass - #brandwatchtips

1. Using Brandwatch for Competitor Benchmarking
Alyssa Edelman /Brandwatch
Lou Perseghin /Chatterblast Media

2. Agenda
• Mention Volume
• Page Types
• Custom Categories
• ChatterBlast Case Study
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3. How do you benchmark your brand…
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4. …when you have a lot of competitors?
tarte
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5. Mention Volume
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6. Query Groups
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7. Add a Chart
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8. Filter and Change View
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9. Mention Volume Across Brands Over Time
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10. Horizontal Bar Chart for Relative Share of Voice
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11. Share of Voice Pie Chart
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12. Page Types
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13. Filter and Change View
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14. Understanding Social Across Page Types
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15. Custom Categories
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16. Create Categories
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17. Set Up Rules
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18. Filter and Change View
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19. Benchmarking Product Conversation Across Brands
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20. ChatterBlast Case
Study
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21. Client Profile – Brandywine Realty Trust
• Large, privately owned commercial real estate developer and
property manager
• Owns, leases, and manages an urban, town center, and
suburban office portfolio
• PA, NJ, DE, MD, DC, TX, CA
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22. Goals
• Understand how their company & developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
• Be aware of competitor and peer developments
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23. Approach
• Consolidate social accounts
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24. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
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25. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
#brandwatchtips © 2014 Brandwatch.com | 25

26. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
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27. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
#brandwatchtips © 2014 Brandwatch.com | 27

28. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
#brandwatchtips © 2014 Brandwatch.com | 28

29. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
#brandwatchtips © 2014 Brandwatch.com | 29

30. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
#brandwatchtips © 2014 Brandwatch.com | 30

31. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
• Stay informed on industry
trends
#brandwatchtips © 2014 Brandwatch.com | 31

32. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
• Stay informed on industry
trends
#brandwatchtips © 2014 Brandwatch.com | 32

33. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
• Stay informed on industry
trends
#brandwatchtips © 2014 Brandwatch.com | 33

34. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
• Stay informed on industry
trends
#brandwatchtips © 2014 Brandwatch.com | 34

35. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
• Stay informed on industry
trends
• Be aware of competitor and
peer developments
#brandwatchtips © 2014 Brandwatch.com | 35

36. Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
• Stay informed on industry
trends
• Be aware of competitor and
peer developments
#brandwatchtips © 2014 Brandwatch.com | 36

37. Email contact@brandwatch.com
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
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