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The Digital Marketing Dictionary
- 1. Brandt Social ww.brandtsocial.com @brandtsocial info@brandtsocial.com The Digital Marketing Dictionary © 2012 Brandt R&C. All Rights Reserved.
- 2. A Algorithm – Formulas created by search engines used to determine a website’s ranking Avatar – An image or character used to identify a user / A profile picture B Backlinking – Posting links to your website on outside pages, including social media sites, in an attempt to increase your website’s ranking / Frequently used in SEO Bit.ly - Free URL shortening service / Takes lengthy URLs and compresses them / Usually used to include links in Twitter posts that are restricted by character limits Blog – An online journal made available for public viewing Blogger – Google’s blogging platform Bot – A tool used by search engines to archive websites for ranking C Circles – A means of grouping friends on Google+ Connections – LinkedIn’s version of Facebook’s “Friends” Content Marketing – The idea that by creating high quality, unique content, customers will become “addicted” to your information and come to you for other products or services F Facebook – Most prominent social network in the world. 800 million users Followers - Relationships on Twitter / You subscribe to receive updates from them and vice versa Foursquare – Social network that allows users to “check in” to their current location Friends – Relationships on Facebook / You subscribe to receive updates from them and vice versa G Google+ - Google’s social network H Handle – A Twitter username Hangout – Google’s version of multi-user video chat Hashtag – A means of targeting tweets, makes tweets searchable / Denoted by a # © 2012 Brandt R&C. All Rights Reserved.
- 3. I Impressions – The number of people who see a particular piece of content Inbound Marketing – Marketing style that attracts customers to you, by generating high quality content, the leads will come to you as a source of information / See content marketing Instagram – Mobile photo sharing application, owned by Facebook L Like – A means of showing approval for another Facebook user’s content Link Building – Another term for backlinking / See backlinking LinkedIn – Social network used for professional and business relationship building M Metric – Data pertaining to social media, i.e. average number of “likes” per Facebook post Mention – Directing a tweet specifically at a person or having a tweet specifically directed at you / Done by using @(insert username) Microblog – An abbreviated blog, characterized by shortened posts N News Feed – Stream of updates / Content comes from users you have subscribed to / Feeds active on Facebook, Twitter, and LinkedIn R Retweet – Occurs when another user republishes a tweet you posted Reach – The number of people that a post reaches, taking into account retweets and shares RSS Feed - A real time feed of updates from a content source S Search Engine Optimization (SEO) – The process of increasing a website’s ranking within search engine results Share – Facebook’s equivalent of a retweet, occurs when a user republishes the content of another user SlideShare – Social network that allows for the sharing of documents Skype – Free video chat program © 2012 Brandt R&C. All Rights Reserved.
- 4. T Tag - A keyword that can be attached to a website or blog post in an attempt to make it searchable Timeline – Main feature of Facebook user’s “profile” page, where posted content appears Trending Topic – A frequently mentioned topic on Twitter / Viewable on the left hand side of the Twitter homepage Twitter – A prominent social networking site, technically a microblog W WordPress – Popular blogging platform Y Yelp – Social network which organizes listings, rates, and publishes reviews of local businesses YouTube – Video sharing website © 2012 Brandt R&C. All Rights Reserved.