Capabilities Brochure for Integrated Branding Agency

1. BrandDNA
BrandDNA
ANALYZE CREATE ENGAGE

2. conducting clarifying designing creating
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research strategy
An
Visual Branding
Branding Strategy
Advertising
Advertising
Public Relations
News Releases
News Distribution
Integrated Approach
Corporate Identity
Logo Design
Strategic Planning
Print / Broadcast / Online / Mobile Social Media To Branding That Makes Sense
Corporate Communications Direct Response Feature Articles
Advertising and Collateral Brand / Promotion Press Conferences
With hundreds of marketing options, how do you choose what will work for
Packaging Media Planning and Buying New Product Introductions
your brand?
Brochures / Catalogs / Sell Sheets Media Relationships
Point-of-Sale Materials Product Placement We are BrandDNA, a full service marketing communications and branding
agency built from the ground up to analyze, design and assemble the right
tools to take your brand to market.
Interactive Social Media Events
By combining proven marketing experience, a fresh approach to design and
Website Design Facebook Trade Shows
a commitment to technology, we’ll help you achieve your ultimate goals –
SEO Twitter Consumer Shows
Online Advertising Google+ Sporting Events a competitive advantage, increased sales and corporate growth.
Analytics LinkedIn Street Fairs
e-Commerce YouTube In-Store Events / Promotions
Promotional Microsites Blogging
Pinterest
BrandDNA ANALYZE CREATE ENGAGE

3. conducting clarifying designing creating
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research strategy
For
al ing
Adverti
sing Maximum Advantage
Br Visu
d
It’s all about how to skillfully use the right tools to make your branding effort as
an
Rel
effective as possible.
Pub
ation
At BrandDNA, we’ll build a plan for your brand by meaningfully using the
lic
communications tools that make the most sense to help you reach your
s
objectives. From corporate identity programs to ad design, from public
relations to website development, we’ll give you a well thought out,
vents
well-executed multi-disciplinary approach to marketing your products
or services.
E
Inte
By making the most of the tools at hand, you’ll be able to gain maximum
ra
ct advantage for your brand in the marketplace.
ive
a
Social Medi
BrandDNA ANALYZE CREATE ENGAGE

4. conducting clarifying designing creating
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research strategy
Make Your Very Best
al ing
d
Adverti
sing
First Impression Every Time.
Br Visu
an We judge most things in life in the blink of an eye. Brands are no exception.
Rel
Pubtions
As a result, the visual look and feel of your brand is the very foundation of your
a
marketing effort.
lic
At BrandDNA, creative graphic design, driven by solid strategic thinking, will
unify and strengthen all of your marketing efforts. From logo design and brand
vents
standards, to packaging and collateral materials, even your show exhibits, we
want you to look your best, every time your customers encounter your brand.
E
Int
er
a
ct
ive
a
Social Medi
BrandDNA ANALYZE CREATE ENGAGE

5. conducting clarifying designing creating
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research strategy
Tell a Story That
rtis
ing Publ
Relati ic
ons
Moves the Audience and the Needle.
ve
Ad
When you buy ad space, you’re paying for the opportunity to talk to your best
Inte
prospects. Let’s make the most of it.
ractive
By telling your story in a creative and compelling fashion, we’ll connect
your brand with your customers to build awareness, communicate key
attributes – and most importantly, persuade them to visit your website,
isua ing
stop by a dealer, or pick up the phone.
l
V nd
When your ad campaign works seamlessly with your branding
Bra
So
strategy, your media budget strengthens your entire marketing effort.
c
That’s the point.
ial
M
ed
ia
Events
BrandDNA ANALYZE CREATE ENGAGE

6. conducting clarifying designing creating
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research strategy
News, Information
lic ns
tio
Interact
ive
and Buzz...
Re Pub
la
So
We create and nurture relationships with key editors, writers and bloggers so your
cial
story gets the media attention it deserves.
Media
Great writing, professional photography and effective outreach make good
things happen for your brand. When it all works together, the word gets out and people
start talking.
g
ertisin
dv
Ev
A
en
ts
g
Brandin
Visual
BrandDNA ANALYZE CREATE ENGAGE

7. conducting clarifying designing creating
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research strategy
Develop a
act
ive Social M
edi
a
Destination Worth a Return Visit.
er
Int
Purchase decisions are complicated. People need a lot of information up front
Eve
in addition to specs and prices. They want to know if your brand fits with their
style of living.
nts
When we design your website, we’re designing a place for your prospects
and customers to go to discover what’s going on with your brand. And a
ubli ons
place for them to return to again and again, to find out more about the life
c
P ti
your products make possible.
la
Br Vis
Re
an u
d
al ing
g
Advertisin
BrandDNA ANALYZE CREATE ENGAGE