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A Guide Social Facebook Communications 2011.02.14 * ( )( ) | | | | PR |

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, PR 100 - / (2009 ) PR , , , , , , , ,KT,LG , , 50 :http://twitter.com/junycap :http://twitter.com/social_link :http://facebook.com/sociallink.kr :juny.lee@sociallink.kr 2

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1 2 4 3

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, , FBML(FacebookMark-upLanguage) ( ) , ( ) ( )Page URL 5

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* :Socialbakers.com Facebook Best Case 2 200B2C . 6

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* : Syncapse * :4,000 68% ( 41% ) 2. 28% 3. $71.84 4. , $508.16 , . 7

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10 1. (40%)2. (39%)3. , (36%)4. (34%)5. (33%)6. (30%)7. (29%)8. (25%)9. (22%)10. (21%)11. (13%)12. , (13%) * :CotweetExactTarget , , , . 8

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5 1. (32%) 2. (27%) 3. (22%) 4. (12%) 5. (7%) * :DDB , , / . , , . 9

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Page , 10

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Page , , 12

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: :: RSS . 400: Page

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2 4 14

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4 1 2 3 4- - -- - -QA - - - - - - - - - (CRM, Marketing, RD, - - Product Sales, Commerce, -Vanity URL - Social Good ) 15

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1 : , , / , , , , 16

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1 : / QA , 17

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1 : (Persona Marketing) . , , . .AXE Jennie , , , . * : AXE 18

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1 : , , , 200X600 ( ) 200X600 19

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1 : + + : , : , , 20

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1 : * : Red Bull * : BMW Korea 21

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1 : Vanity URL - , 25 , URL 23

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2 : [ ] [ ] 24

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2 : 4 URL URL

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2 : . OOO 320 , 200~320 26

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2 : +27% +22% * :Virtue 27

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2 : 8 1. . [ ] . .2. . , . [ Korea ] 28

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2 : 8 3. . / , , , . , . [BMWKorea DIYMovie]4. , . , [ ] . 29

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2 : 8 5. , . , .6. , , . 30

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2 : 75% . ! 32

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3 : ,* :Skittles.com * : 33

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3 : , * :SKTelecom TSocialParty 34

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3 : 35

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3 : Social CRM , , , ,* : support 36

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3 : , PR * : 37

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3 : CSR $500,000 500,000 VOTE , 1 1 $250,000 / 2 ~5 $100,000 / 6 ~ 200 $20,000 1 2 3* :ChaseBank CSR 38

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3 : (place) . * :Westfield ValleyFair 39

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3 : , , * : Delta 40

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4 : 1. , !2. !3. !4. / !5. !6. !7. , !8. ! !9. , !10. , ! 41

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4 : / / 43

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Thank You! Your Social Media Communication Designer Juny Lee, Founder Chief Consultant Juny.lee@sociallink.kr / Junycap@gmail.com Twitter: www.twitter.com/junycap / Linkedin: www.linkedin.com/in/junycap Slideshare: www.slideshare.net/junycap / Facebook page: www.facebook.com/socialdialog Corporate blog: www.sociallink.kr / Personal blog: www.junycap.com 44