BAM is a company that designs, develops, operates, and manages non-traditional media displays. They own a patent-pending framing system that allows attaching full-color vinyl media simply and cost-effectively to surfaces like walls and trucks. BAM proposes a partnership with Albertsons to transform their exterior walls and distribution fleet into high-impact billboards. This would generate advertising revenue for Albertsons without any upfront investment, while increasing brand exposure and opening a new revenue stream. BAM estimates each store could earn $1,000-$4,000 per month and each truck $400-$700 per month in advertising revenue through this partnership.