What is Scaling Up?

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What is Scaling Up? This video is a summary of the book Scaling Up by Verne Harnish and should give you an understanding of the subjects and key concepts in the book. I'm going to talk about who the book is intended for, what problems it solves and how it solves them and how you can use the book to further your business. Scaling Up is Mastering the Rockefeller Habits 2.0. Mastering the Rockefeller Habits 1.0 the first book was released in 2002 as a simple framework and a set of tools that you can use to scale up your business. I wouldn't recommend you start with Mastering the Rockefeller Habits and then read Scaling Up, I would skip straight to Scaling Up because within Scaling Up is everything that Gazelles learned in the subsequent 12 years from 2002 till Scaling Up was released in 2014. #ScalingUp #Gazelles #RockefellerHabits

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