Getting Users Through Virality
Description for the full day workshop: You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow your user base -- and maybe even go viral. This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. Topics to be covered include SEO, SEM, product virality, funnel and registration management, PR, community management and more. The content is geared toward mobile and web products, and is essential for every member of a young consumer-oriented web startup as well as anyone from a larger organization looking to foster the next step their company’s user growth. The day’s instructors bring both technology and user acquisition expertise in a variety of fields, including partnerships and affiliates, community management, PR and search.
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Getting Users Through Virality
- 1. Getting Users Through Virality “If our company’s going to be the 800lb gorilla that tears through the competitors like so many pieces of wet tissue paper, we're gonna need more virality on the site.”
- 3. Defining Virality The degree to which a piece of internet content has been or might be shared in a short amount of time.
- 5. Virality for President 5,000,000 ‘friends’ 2,000 official YouTube videos 80,000,000 views 442,000 user generated videos
- 6. Branded Viral Movie Predictor (BVMP) Congruency Emotive Strength Network Involvement Ratio Paired Meme Synergy
- 7. Congruency
- 10. Paired Meme Synergy Cutsie Wootsie Vigilante Justice Impromptu Eyes Surprise Disruption Destruction Baby Love Performance Nostalgic Bubblegum Anticipation Voyeur Simulation Trigger Rose Glasses Skill Bill Side Split
- 12. USE VIRAL CONTENT TO DRIVE SALES Consider Search Compare BUY Decide
- 13. ACTIVATE, SUPPORT AND ENCOURAGE BRAND LOYALISTS TO CREATE AND CURATE CONTENT Consider Bond Advocate Loyalty Loop Search Enjoy Compare Use BUY Decide Decide
- 14. Blend Tech Great Weak Weak + = Products Branding Sales
- 15. Will It Blend?
- 16. Getting Users Will It Blend Success Customer Organization and Culture Aligned Campaign to Remained Created Engaged Involved Strategy and Authentic Buzzworthy Popular Customers Brand Content Culture
- 17. Chuck Testa
- 18. Getting Views
- 19. Getting Users Nope!
- 21. B to B
- 23. CREATE A ‘CONTENT LAB’ ANALYTICS REPORTS REJECT SCORE AGAINST CRITERIA SOCIAL MEDIA HOLDING PUBLISH Listening campaign PEN ONLINE PANEL PILOT TEST
- 25. Carlsberg Gold
- 26. Getting Users Through Virality “If our company’s going to be the 800lb gorilla that tears through the competitors like so many pieces of wet tissue paper, we're gonna need more virality on the site.”
- 27. Email --> barry@pousman.com Twitter --> @bpousman
- 28. HOLSTEE Alpaca Hat ad