Healthcare Print Design Samples

1. Bill Pierson
137 Cinnamon Road
Milford, Connecticut 06461
bpierson@optonline.net
c: 203.733.9380
h: 203.877.2802
My responsibilities entailed initial concepts through final design including producing the files in
InDesign or QuarkXPress as well as the use of Adobe Photoshop and Illustrator.
Health Benefits Direct Mail
quot;Everyone Benefits.quot;
Objective: Create compelling Direct Mail that you will want to open and won't want to put down.
The holder will flip the flaps producing different facial combinations emphasizing the Vision,
Dental and Life components of the ancillary health benefits package.
Results: Increased interest and call volume for this product.

2. Health Benefits Brochure
Objective: Create brand identity and an eight-page brochure for new ancillary benefits program.
Results: We achieved a unique look and feel for this service while maintaining a visual connection
with our overall brand.

3. Wellness Brochure
Objective: Design a brochure consolidating all of the various Wellness programs put into one
eight-page brochure.
Results: Created a new awareness of the Wellness programs and services (most of which are
free) available to members. Utilizing these benefits will help keep the members healthy, reducing
their medical cost and the cost to the company.

4. Direct Mail
quot;What was old is new again.quot;
Objective: Create and write a direct mail piece for enterprise Benefits Administrators describing
the ease and use of the voice response telephone line to access their account information.
Results: It reduced the number of calls to a quot;livequot; person. quot;Alexander would be proud.quot;

5. Direct Mail
quot;It's like someone just handing you money.quot;
Objective: Create Direct Mail that will entice Health Benefits Administrators to consider this cost
savings program.
Results: Although this piece was not produced due to budgetary restraints, it was well received.
It’s an example of a design uninfluenced by others. The pop-up quot;cashquot; is actual size.