My strategy presentation from the 2013 Social Capital Conference in Ottawa. I chose three ways of illustrating how we social media types can be stupid, and make a call for us all to expect more from ourselves and make others expect more of us.

2. Why u r stoopid
Bob LeDrew
Translucid Communications

3. How are theeHow are thee
stupid?stupid?
Let me count theLet me count the
ways...ways...
How are theeHow are thee
stupid?stupid?
Let me count theLet me count the
ways...ways...

4. 1. You’re stupidly1. You’re stupidly
offensive.offensive.
1. You’re stupidly1. You’re stupidly
offensive.offensive.

6. Stupid offensive
Maybe you’re just stupid
Maybe Dunning Kruger?
Maybe you’re misjudging your audience

7. 2. You’re stupid2. You’re stupid
and boringand boring
2. You’re stupid2. You’re stupid
and boringand boring

8. National Research Counc

9. Everybody’s boring

10. Stupid people:
1.Don’t realize they’re boring
2.Don’t alter their behaviour
to be less boring
3.Don’t examine why nobody is
interested in them

11. Smart = being
interesting
Be human
Be real
SHUT UP and LISTEN once in a while

12. 3. You’re stupid3. You’re stupid
and poor (budgetand poor (budget
wise)wise)
3. You’re stupid3. You’re stupid
and poor (budgetand poor (budget
wise)wise)

13. But weBut we
don’tdon’t
havehave
enoughenough
budgetbudget
But weBut we
don’tdon’t
havehave
enoughenough
budgetbudget
Why should I giveWhy should I give
you money, you left-wingyou money, you left-wing
social media kook?social media kook?
Why should I giveWhy should I give
you money, you left-wingyou money, you left-wing
social media kook?social media kook?

14. What’s your
strategy?

15. NOT your social
media strategy.

16. Your internal sales
strategy

17. Social media isSocial media is
FUN! Whee!FUN! Whee!
Social media isSocial media is
FUN! Whee!FUN! Whee!

18. We all live in rainbow land
where unicorns and bunnies
frolic & likes and shares
rule the day.

19. We could use someWe could use some
budget for videobudget for video
produc-produc-
We could use someWe could use some
budget for videobudget for video
produc-produc- HUMBUG!HUMBUG!HUMBUG!HUMBUG!

20. Others have this crazy idea
that we should PROVE OUR
VALUE.

22. I have a secretI have a secret
to share with you,to share with you,
stupidheadsstupidheads
I have a secretI have a secret
to share with you,to share with you,
stupidheadsstupidheads

23. In the words of this
guy...

25. ...and...

26. We’re all stupid,
all the time

27. We need to do better

28. We need to be smarter

29. We need to expect
more of ourselves

30. But...

32. Higher expectations
=
double-edged sword
double-edged sword

33. Thanks
Bob LeDrew, principal consultant
@bobledrew
http://translucid.ca