Why you are stupid - 3 ways we all get social media wrong

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My strategy presentation from the 2013 Social Capital Conference in Ottawa. I chose three ways of illustrating how we social media types can be stupid, and make a call for us all to expect more from ourselves and make others expect more of us.

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Why you are stupid - 3 ways we all get social media wrong

  1. Why u r stoopidBob LeDrewTranslucid Communications
  2. How are theeHow are theestupid?stupid?Let me count theLet me count theways...ways...How are theeHow are theestupid?stupid?Let me count theLet me count theways...ways...
  3. 1. You’re stupidly1. You’re stupidlyoffensive.offensive.1. You’re stupidly1. You’re stupidlyoffensive.offensive.
  4. Stupid offensiveMaybe you’re just stupidMaybe Dunning Kruger?Maybe you’re misjudging your audience
  5. 2. You’re stupid2. You’re stupidand boringand boring2. You’re stupid2. You’re stupidand boringand boring
  6. National Research Counc
  7. Everybody’s boring
  8. Stupid people:1.Don’t realize they’re boring2.Don’t alter their behaviourto be less boring3.Don’t examine why nobody isinterested in them
  9. Smart = beinginterestingBe humanBe realSHUT UP and LISTEN once in a while
  10. 3. You’re stupid3. You’re stupidand poor (budgetand poor (budgetwise)wise)3. You’re stupid3. You’re stupidand poor (budgetand poor (budgetwise)wise)
  11. But weBut wedon’tdon’thavehaveenoughenoughbudgetbudgetBut weBut wedon’tdon’thavehaveenoughenoughbudgetbudgetWhy should I giveWhy should I giveyou money, you left-wingyou money, you left-wingsocial media kook?social media kook?Why should I giveWhy should I giveyou money, you left-wingyou money, you left-wingsocial media kook?social media kook?
  12. What’s yourstrategy?
  13. NOT your socialmedia strategy.
  14. Your internal salesstrategy
  15. Social media isSocial media isFUN! Whee!FUN! Whee!Social media isSocial media isFUN! Whee!FUN! Whee!
  16. We all live in rainbow landwhere unicorns and bunniesfrolic & likes and sharesrule the day.
  17. We could use someWe could use somebudget for videobudget for videoproduc-produc-We could use someWe could use somebudget for videobudget for videoproduc-produc- HUMBUG!HUMBUG!HUMBUG!HUMBUG!
  18. Others have this crazy ideathat we should PROVE OURVALUE.
  19. I have a secretI have a secretto share with you,to share with you,stupidheadsstupidheadsI have a secretI have a secretto share with you,to share with you,stupidheadsstupidheads
  20. In the words of thisguy...
  21. ...and...
  22. We’re all stupid,all the time
  23. We need to do better
  24. We need to be smarter
  25. We need to expectmore of ourselves
  26. But...
  27. Higher expectations=double-edged sworddouble-edged sword
  28. ThanksBob LeDrew, principal consultant@bobledrewhttp://translucid.ca

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