The document discusses opportunities for Dutch designers to enter the Chinese market. It provides an overview of past Dutch design missions to China, key cities and industries in China, as well as cultural differences between Dutch and Chinese business practices. The document also offers advice on how designers can prepare to work in China, including networking, understanding client needs, and gaining relevant experience through initial scoping missions.

1. Peter, gefeliciteerd! Creative Industries Update: China Workshop starters January 31 2012 Peter Kersten, BNO ambassador

2. Topics 1 Creative industry and Dutch/Chinese governments 2 Some flavour of China + past missions and activities 3 China: Not a piece of cake, but it can taste nice 4 Different culture = different business culture 5 Prepare to start …… 6 Final remarks

3. Topics 1 Creative industry and Dutch/Chinese governments 2 Some flavour of China and past missions and activities 3 China: not a piece of cake, but can taste nice 4 Different culture = different business culture 5 Prepare to start …… 6 Final remarks

9. Topics 1 Creative industry and Dutch/Chinese governments 2 Some flavour of China and past missions and activities 3 China: not a piece of cake, but can taste nice 4 Different culture = different business culture 5 Prepare to start …… 6 Final remarks

52. Topics 1 Creative industry and Dutch/Chinese governments 2 Some flavour of China and past missions and activities 3 China: not a piece of cake, but can taste nice 4 Different culture = different business culture 5 Prepare to start …… 6 Final remarks

58. Product design: sequencial steps*

59. Product design: Sequential steps + markt analyses + manufacturing considerations *

60. Topics 1 Creative industry and Dutch/Chinese governments 2 Some flavour of China and past missions and activities 3 China: not a piece of cake, but can taste nice 4 Different culture = different business culture 5 Prepare to start …… 6 Final remarks 7

61. Business culture China en NL each other ’ s antipoles Netherlands China Passionately striving for equality Clear hiarchy is desirable and normal Direct Indirect Individual Collective Dutch business culture Chinese business culture 1 Logic 1 Relation 2 Contract 2 Logic 3 Relation (3 Contract)

62. Aspects Dutch business culture Strenghts Weaknesses Target oriented and perseverant Direct Inventive Sure and definite. Less ‘receiver oriented’ Internationally orientated Informal, but at the same time business like: “come to your point please” Well educated; speaking languages Impatient Quick to trust

66. Topics 1 Creative industry and Dutch/Chinese governments 2 Some flavour of China and past missions and activities 3 China: not a piece of cake, but can taste nice 4 Different culture = different business culture 5 Prepare to start …… 6 Final remarks

68. Five types of exporting creative entrepreneurs (Source: CBRD InHolland) 5 Generators 4 Nomads 3 Pioneers 2 Scouts 1 Starters

70. Design studio/export market positioning model Differentation Adaptation Value for money Experimental International Flexible Topquality Conventional Local Systematic

71. Design needs matrix Type of design GPRD Shanghai Beijing HK Fairs and exhibition design +++ ++ ++++ ++ Brand design +++ ++++ ++ ++ Trend research and forecasting ++++ ++++ + ++ Wayfinding and signing design + ++ +++ ++ Tech-product design ++++ ++ + +++ Regular product design ++++ ++ + ++++ Communication design for export to non-Chinese countries ++++ +++ ++ ++++ Retail design + ++++ ++ +++ Fashion + ++++ + ++++

76. Unexpected side effects: business matches and synergetic collaborations with creative colleages

81. Become rich and go!