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Time Presentation


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Time Presentation

  1. 2. TIME <ul><li>1923: first weekly news magazine in U.S. </li></ul><ul><li>Objective: Telling the news by describing the actors </li></ul><ul><li>Criticized for light tone and heavy emphasis on pop culture/celebrities </li></ul><ul><li>Partnership with CNN </li></ul>
  2. 3. What does a print magazine have to offer? <ul><li>Glossy photos </li></ul><ul><li>Rich, thoughtful writing </li></ul><ul><li>Trustworthy </li></ul><ul><li>More comfortable reader experience? </li></ul><ul><li>Tangible, physical presence </li></ul><ul><li>Can reach older (non-digital) audiences </li></ul><ul><li>Portable </li></ul>
  3. 5. September 11 th “Special Issue” <ul><li>September 11 th “Special” Issue </li></ul><ul><ul><li>Accounts from each hour of the day </li></ul></ul><ul><ul><li>Incorporates personal stories </li></ul></ul><ul><ul><li>“ The air smelled of smoke and concrete. You could task the air more easily than you could breathe it” </li></ul></ul>
  4. 6. Time Specials <ul><li>Cover stories </li></ul><ul><li>Person of the Year </li></ul><ul><li>Time 100 </li></ul>
  5. 7. Cover Stories <ul><li>Influences whether or not someone will read it </li></ul><ul><li>Indicator of a person's notability, fame or notoriety </li></ul><ul><li>“ Is God Dead?” cover leads to public backlash </li></ul>
  6. 8. Person of the Year <ul><li>Most popular feature </li></ul><ul><li>Often regarded as an honor </li></ul><ul><li>“ the individual or group of individuals who have had the biggest effect on the year's news” </li></ul><ul><li>Featured several controversial people </li></ul><ul><li>Backlash from choosing Ayatollah Khomeini in 1979 </li></ul>
  7. 9. Time 100 <ul><li>List of 100 most influential people in the world </li></ul><ul><li>Started in 1999, made annual in 2004 </li></ul><ul><li>“ changing the world, for better or for worse” </li></ul><ul><li>Generated controversy over </li></ul><ul><li>who was included or excluded </li></ul>
  8. 10. Good Qualities of TIME <ul><li>Criticism of the government </li></ul><ul><li>Summarizing and explaining stories </li></ul><ul><li>Suggestions for future problems </li></ul>
  9. 11. Criticism of the Government <ul><li>“ So What Went Wrong?” (2003) </li></ul><ul><li>Mission Accomplished </li></ul><ul><ul><ul><li>“ The mission wasn’t accomplished then, and it’s still not” </li></ul></ul></ul><ul><ul><ul><li>“ Wanted to invade Iraq…Used </li></ul></ul></ul><ul><ul><ul><li>9/11 emotions as a catalyst </li></ul></ul></ul><ul><ul><ul><li>and justification” </li></ul></ul></ul>
  10. 12. Criticism of the Government <ul><li>“ Untruths and Consequences” (2003) </li></ul><ul><li>Bush’s State of the Union Address </li></ul><ul><ul><li>“ Just how aware was Bush of the accuracy of what he was about to say?” </li></ul></ul><ul><ul><li>“ Now the false assertion and </li></ul></ul><ul><ul><li>rising causalities are </li></ul></ul><ul><ul><li>combining to take a toll on </li></ul></ul><ul><ul><li>Bush’s standing with </li></ul></ul><ul><ul><li>the public” </li></ul></ul>
  11. 13. Predictions and Suggestions <ul><li>“ New Orleans: the Big Easy on the Brink” (2000) </li></ul><ul><ul><li>Concern that a category 5 hurricane would “essentially destroy New Orleans” </li></ul></ul><ul><ul><li>“ Watery threat to New Orleans is extreme” </li></ul></ul><ul><ul><li>“ One idea is to raise levees. Take immediate steps to reverse the loss of the sensitive wetlands” </li></ul></ul>
  12. 14. Predictions <ul><li>“ Is Inflation Back?” (2005) </li></ul><ul><ul><ul><li>“ I don’t think we’re going to have an inflation problem”- economist, Robert Brusca </li></ul></ul></ul><ul><ul><ul><li>“ But something big has changed”- “Companies are at long last managing to pass part of those costs along to the consumers” </li></ul></ul></ul><ul><ul><ul><li>“ This is hardly a return to double- digit inflation, but it bears watching” </li></ul></ul></ul>
  13. 15. Summarize and Explain Stories <ul><li>“ With Fannie and Freddie, US is Bailout Nation” (2008) </li></ul><ul><ul><li>“ Americans not versed in financial- market arcana can be forgiven for scratching their heads at this time” </li></ul></ul>
  14. 16. <ul><li>“ Why Obama needs to support the Rebels?” </li></ul><ul><li>“ This would be a terrible outcome. President Obama has made it unambiguously clear that he wants Gaddafi to step down” </li></ul>TIME as a news source? Libya: Why Obama needs to support the Rebels? (March 21, 2011)
  15. 17. Don’t Bet Against the United States (March 14, 2011) <ul><li>“ It is deeply misleading, though, to cherry-pick dismal statistics from here and there to create an overall image of decline.” </li></ul><ul><li>“ As Americans, we are in favor of creativity wherever it can be found” </li></ul>
  16. 18. A national crime news coverage <ul><li>“ Biggie fans may finally get their chance to learn what happened to the legendary rapper 14 years after his death” </li></ul>
  17. 19. Soft news > Hard news
  18. 20. An environmental issue on the cover? <ul><li>The latest TIME Magazine Cover </li></ul><ul><li>(April 11, 2011) </li></ul>
  19. 21. What TIME readers are reading…