[Infographic] Internet Bill of Rights is Enacted in Brazil with Support of 69% of the Internet Users

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Brazil enacted the “Internet Bill of Rights”, signed into law by President Dilma Roussef. According to a study conducted by Burson-Marsteller Brazil, the project was supported by 69% of people on the Brazilian social networks. Twitter was the main channel to promote the debate around the bill of rights, with 92% of mentions. Protection to online privacy, and Net neutrality, with the goal to promote the Internet as a public utility were some of the main themes of discussion.

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[Infographic] Internet Bill of Rights is Enacted in Brazil with Support of 69% of the Internet Users

  1. 1. • 92% of mentions were on Twitter; Facebook and YouTube got 3% each; and blogs and online news contributed with 1% of mentions each. • There were two major peaks of mentions: one on March 25, when the Internet Bill project was approved by the Brazilian House of Representatives, with 23.8% of all mentions; another on April 15, due to a Twitter campaign supporting the project approval by the Senate, which generated 32.2% of all mentions. The study was conducted by Burson-Marsteller, based on 11,814 mentions posted on social networks and online mainstream news sources from March 18 to April 17. Data was collected using the Radian6 monitoring tool and analyzed by Burson-Marsteller Brazil Analytics, Technology and Public Affairs teams, by using Burson Pulse, our global methodology for data intelligence. © 2014 Burson-Marsteller Brazil. All rights reserved. @bm_brasil | cely.carmo@bm.com MEDIAAND SOCIAL MEDIA BUZZ 11,813mentions on social networks and online mainstream news, from March18 to April 17 21% 10% 69% Sample: 8,200 mentions For Against Neutral SENTIMENT BY MEDIA TYPE People support: • Net Neutrality: operators cannot control Internet traffic according to content • Privacy guarantee • Guarantee free and democratic internet • Possibility to keep data centers abroad • Project is supported by Tim Berners-Lee, the World Wide Web creator People oppose: • A tool of censorship and control by the govern- ment, threatening privacy and freedom • Net Neutrality: possibility of traffic shaping by the operators, impacting on network speed and generating higher prices • The Internet Bill of Rights exists only in countries that restrict freedom, such as China, Iran or Venezuela • Lack of knowledge or suspicion regarding the project • Opposition to the government Sample: 7,386 mentions TWITTER Two Twitter campaigns for the Internet Bill approval, on March 25 and April 15, received more then half of the total Twitter mentions, and most of them were positive. Sample: 330 mentions FACEBOOK A video posted by Canal do Otário on YouTube and posts from the movement Anonymus Brasil, were the most shared and commented content of Facebook. They had a negative tone about the Internet Bill of Rights. Sample: 224 mentions YOUTUBE The highlight on YouTube was a video posted by Canal do Otário. It received more than 100k views, 18k likes and almost 1k comments. Sample: 143 mentions Sample: 112 mentions BLOGS Most blogs only shared mainstream news articles, which described the voting process of the Internet Bill of Rights, and the opposition promoted by Eduardo Campos, a candidate in the next presiden- tial elections. Most mentions were neutral. ONLINE MAINSTREAM NEWS The press coverage was mainly neutral, with a high volume of articles published by UOL (news portal), Estadão Link (newspaper), IDGNow and Convergência Digital (tech portals), Galileu (science magazine), and Valor Econômico (business newspaper). FIVE REASONS... 21% 10% 74% 23% 6% 71% 4% 91% 5% 15% 9% 76% INFLUENCERS ON TWITTER The Internet Bill of Rights received 10,485 mentions on Twitter from March 18 to April 17, with a potential reach of 25,732,777people 1. @JeanWyllys_Real, congressman 2. @SOS_ANIMAIS_RJ, activist blog 3. @MarcoGomes, Boo-Box founder 4. @VozDaComunidade, popular newspaper from the pacified favela “Complexo do Alemão”, in Rio de Janeiro 5. @interney, blogger and social media consultor FOR AGAINST NEUTRAL 1. @FelipeNeto, vlogger 2. @Val_CE1, blogger 3. @DJWesleyReal, DJ e radio announcer 4. @Omp404, vlogger 5. @OMachoAlpha (Diego Souza), blogger 1. @RafinhaBastos, comedian 2. @TheLuanz (Luan Souza), webce- lebrity 3. @UOLNoticias, news portal 4. @UOL, news portal 5. @slrm (Silvio Meira), software researcher @marcocivilja | @marcogomes | @internet | @VozDaComunidade | @ReginaSalomo The most retweeted @canaldootario | @youtube | @aloysio_nunes | @camaradeputados | @midianinja The most mentioned 2% 3% 95% @ The Internet Bill of Rights on the Brazilian Networks Most followed accounts: 92% 3% 1% 1%3%

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