Best ways to strength and grow your website

1. Broken Links Are Bad News For Webmasters
A webmaster or website owner’s role or responsibilities do not end when the website he operates goes
“live” and is now accessible by visitors online. There are a whole new set of responsibilities and functions
that a website owner has to assume in order to make sure that his website continuously works perfectly
and is able to fulfill its intended functions. Some of the responsibilities he has to assume include providing
fresh content as much as possible, submitting the website to search engines and actively looking for
reciprocal links in order to raise the ranking in search engines.
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One of the most crucial responsibilities of a website owner is to check for broken links to his website.
Broken links can be considered as one of the worst things that can happen to a website. A lot of not so
good perceptions and negative effects arise from having a site that is riddled with broken links.
In fact, broken links are plaguing so many websites that it is being considered as a serious problem on
the web. Many reasons can be cited for the spread of broken hyperlinks, the general causes of broken
links include: Websites not being maintained with the appropriate degree of dedication, the architecture
of the website and how information is placed within the site constantly changes, and the large incidence
of websites that are closing down.
Hyperlinks are a very important component of websites because it aids in the navigation around the
webpages and points to directions outside of the site. A website without links is like a ton of documents
that are piled one on top of the other with no rhyme or reason and no intelligent way for you to get to
the information that you need.
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Link management is a very important and absolutely essential part of maintaining a website. As
previously mentioned, broken links bring with it very negative perceptions about the website and these
can have very detrimental effects on the traffic generated by the website.
From a technical perspective, broken links can stop search engine robots dead in its tracks, effectively
preventing it from completely mapping out a website for submission to search engines. In addition, a

2. website that is riddled with numerous broken hyperlinks gives visitors the idea that the site is
unprofessional and that the website owner or owners have a dubious reputation – very costly image
problems that are hard to change once it is established. Moreover, visitors who encounter many
difficulties in a website will most likely not go back for a return visit, this is almost tantamount to losing
prospective clients. They will be turned off because they won’t get the page that they are looking for,
thinking that it is not really in the site when in reality the page is there only that an error in coding made
the page inaccessible.
With internet users becoming more and more sophisticated as time goes by, it will take website owners
more effort to entice these users to visit their websites and broken hyperlinks will not help this very
difficult process in any way.
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Website owners and webmasters should be very aware of the bad effects of having broken links in their
websites. They should diligently weed out and fix any broken links. Fortunately, there are now a growing
number of handy utilities that can help webmasters located broken links. With these utilities, managing a
website becomes relatively easier.
For example, xml-sitemaps.com has programmed a standalone script that will not only create sitemaps
but also looks for broken links in a website and then informs webmasters or website owners what links
they are and to which pages the links are associated with. This automation of the task of checking broken
links is a great time saver for webmasters and website owners.
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