Today's world has produced a difficult business climate for the American Entrepreneur to grow his sales, raise capital, and expand into new markets. Further, the world has changed drastically in the last 5 years, leaving many business owners confused as to how to go about growing their company in an environment where our government appears to be taxing success. BizGro Partners, along with Metlife, invites you to our workshop for the purposes of sharing with you 4 modern day, innovative ideas on how to grow your company in today's climate. We will also share with you strategies on how to protect increased income and assets that result from the employment of our shared ideas. During the workshop you will learn the following: A. Alternative methods to hiring salespeople and why hiring salespeople has become a losing proposition for the small and mid-sized firm. B. The role of Social Media Venues and how to capitalize on the best relationship management tool ever invented. C. How to double or even triple the size and profitability of your company with the right Business Acquisitions. D. The new paradigm of raising capital and why Angels, Banks, Private Equity, and Venture Capitalists have all virtually vanished in the world of Business Finance. The ideas that will be shared are aimed to open your mind to new possibilities and become cognizant of today's changing world. Although we are in a down market, there are unique growth opportunities that exist, that when capitalized on, can give your company a fresh route to further prosperity and protection.

1. Presents
4 INNOVATIVE IDEAS TO GROW YOUR
COMPANY WHILE PROTECTING YOUR
INCREASED INCOME & ASSET BASE
DISCLAIMER
Statements included herein in regard to potential income that can be earned as a participant in the BizGro Partners and MetLife Seminar (“the
Seminar”) do not represent a guaranty that such income or growth will be achieved. Growth figures by Clients as a result of attending the
Seminar will be dependent upon the economic environment within their industry and geographic territory and the efforts and abilities of the
Client. The strategies outlined herein are based upon our past experience and are presented to provide a conception of the growth potential
of execution of said strategies under conditions similar to those existent during our experience. The results achieved in the past are not a
claim that similar results will be achieved in the future which may vary significantly. The Seminar does not constitute the sale of securities,
business opportunity or security as defined by the Federal Trade Commission or the Securities and Exchange Commission.

2. J.C. Maldonado, III
CEO
Expert in Business Development, Sales & Marketing Strategies, Strategic Transactions.
jc@bizgropartners.com
Summary
CEO, Leader, Entrepreneur. Expert with regard to Business Development, Sales, Outbound &
Inbound Marketing Strategies, Mergers & Acquisitions, Strategic Transactions, Capital Raises,
Investment Banking, Business Finance Strategies, Business Growth/Expansion Strategies.
Experience
Chief Executive Officer/Co-Founder
12 years experience in the Investment Banking and Business Development Arenas
Education
Fordham University School of Law Doctor of Law (JD), Law, 2000 - 2003
Activities and Societies: I was an active member of Lalsa (Latin American Law Students Association)
and served as a volunteer to help coordinate events.
Join me on

3. Housekeeping Rules
• Recognition- Martin
Hoffenberg, Esq, Juan L.
Montes, MetLife, the
Attendees, Chris Johnson and
Samuel A. Maldonado.
• Turn Off all Cell Phones or
place on Vibrate/Silent Mode
• Reserve all Questions(?) for
the Final Part of the Program
• Ideas presented in this
Workshop are applicable to
B2B Businesses
• “Quota!”

4. The Reality
Today, businesses are faced with a real challenge on how
to consistently grow in a stagnant economy.

5. The Reality:
They are also faced with increased
penalties for growth which is
enforced in the form of
increased taxes,
expenses, and regulations.
You can visit us on the web at
www.bizgropartners.com.

6. Idea #1
The Importance of a Budgeted
Outbound Marketing & Selling
Process that is Assembly-lined.

7. Typical Outbound Marketing Strategies include:
 Cold Canvassing
 Telemarketing
 Direct Mail
 Email Marketing
 Use of Salespeople
 Trade Shows
 Seminars

8. 2 Key Challenges that B2B Business Face with regard to
Outbound Marketing
• Some Businesses do not allocate a
consistent budget for outbound marketing
and become overly reliant on referrals.
• The Businesses that do use an Outbound
Marketing approach do not assembly line
the process. Rather they typically hire a
salesperson or business development
person to handle the whole process.

9. Key Takeaway from Idea #1
• Create a Budget for Outbound Marketing
if you are a B2B Company.
• Assembly line the process for having
personnel and resources assigned to the
generation of the lead, personnel and
resources allocated for the management
of the lead, and personnel and resources
designed for converting leads into sales.

10. Idea # 2
Social Media as a
Lead Management &
Brand Promotion
Strategy

11. Key Social Media Venues

12. Some businesses confuse Social Media as a Marketing
Strategy.

13. Social Media (cont’d)
Also, business owners are
expected to have a Social Media
Presence in the same way they
are expected to have a website.

14. Takeaway:
Without a Social Media presence,
your business can be losing
credibility in the marketplace.

15. Idea # 3
Business Acquisitions as a Proactive Growth
Strategy

16. The Reality:
Business Acquisitions is the safest,
most efficient, and most explosive
way to grow your business.

17. The Reality: (cont’d)
It also justifies the procurement of
monies from banks, private lenders,
and investors in an environment
where money has dried up.

18. Myths of Business Acquisitions
 You need Money/Cash to invest.
 You need additional Personnel.
 You need expertise in the
business you are purchasing.
 Businesses that are for sale are
being sold by those owners ready
to retire or are in trouble.
 A business has to be sold for a
business acquisition to transpire.

19. 2 Types of Business Acquisition Types
 Industry Based Acquisition
(Competitors)
 Strategic Acquisition
(Complimentary Business)

20. 2 Types of Business Acquisitions with Regard to
Economics
 Fold In Transaction
 Stand Alone Transaction

21. Takeaway:
Business Acquisitions can be
implemented as an ongoing
Marketing/Growth Strategy for any
Company.

22. Idea # 4
The Concept of a Financial Partner as
a Business Funding Strategy

23. What is a Financial Partner?
Any Entity that buys a controlling
interest in a business and commits to
the Long Term Funding of that
business.

24. Typical Financial Partnership Set Up
Financial Partner retains effective
control of the company through the
control of the board of directors,
while entrepreneur retains operations
control of the day to day business.
Typically, Financial Partner will own
51% to 80% of the company while the
selling entrepreneur will retain 40% to
20% of the company, maintain a seat
on the board, and retain an executive
position with the company, often
being the person who runs the
company.

25. Examples of Financial Partners
 Private Equity Groups
 Venture Capital Firms
 Public Holding Companies
 Larger Corporate Entities

26. How do you know whether a Financial
Partnership is for you?
 Your business requires on-going capital for
growth.
 You are looking to become a large corporate
entity.
 You are looking to exit in the next 5 years, but not
now.
 You’re a serial Entrepreneur type.
 You are more of a product developer or creative
type.

27. Takeaway:
 Old Paradigm v New Paradigm
 Old: (Before 2008) Angels, Banks,
VC Firms, Private Equity
 New (After 2008): Striking
Financial and Strategic
Partnerships with Public Holding
Companies and other Corporate
Entities.