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bianca
  gautier

PORTFOLIO
Advanced Design
Corporate Identity                                       Brief 1

Objective: The objective of the brief was to create a corporate
identity for an African University. A business card, letterhead,
compliment slip, billboards and various other advertising signage
were required as well as a corporate manual that would
be given to the many signage companies, printers, uniform
manufacturers and so on that would use the university’s identity.
Logo




    Applications




                       male   female




fax: 011 882 747   6
Billboard                                                                                                                                                                                Banners
                                                                                                                                                                          Banners

                                                                                                                                                                                                                                                                                     Take hold of the future
Design and Engineering degrees




      Ta ke hold of your f uture....



                                                                                                                                                                                    Take hold of the future...



  PA L A U                                                                                                                                                                                    PA L A U                                                                                                                                                                     PA L A U
                                       Enriching                                         minds                         since                                       1989
                                                                                                                                                                                             U N I V E R S I T Y
 U N I V E R S I T Y                                                                                                                                                                                                                                                                                                                                                U N I V E R S I T Y




                                                                                                                                                                                                                                                                             Our Logo
                                                                                                                                                                                                                                                                             protected area

                                                                                                                                                                                                                                                                                                                                                                                                            30mm




          Take hold of the future...     PA L A U
                                        U N I V E R S I T Y
                                                                                                                         PA L AU
                                                                                                                       U N I V E R S I T Y                                                                    PA L A U
                                                                                                                                                                                                            U N I V E R S I T Y                                                                                                                                                                          Our Logo
                                                                                                                                                                                                                                                                                                                            PA L A U                                                                     sizes
                                                                                                                                                                                                                                                                                                                       U N I V E R S I T Y




                                                                                                                                                                                                         Take hold of the future...                                                                                                                                                  30mm
                                                                                                                                                                                                                                                                                                                                                                                                             PA L A U                                           PA L A U                                                PA L A U
                                                                                                                                                                                                                                                                                                                                                                                                           U N I V E R S I T Y                                U N I V E R S I T Y                                    U N I V E R S I T Y



                                                                                                                                                                                                                                                                                                                                                                                                     minimum 38mm                                                DL 45mm
                                                                                                                                                                                                                                                                                      The logo is protected by a 30mm border in order to                                                                                                                                                                             A5 60mm
                                                                                                                                                                                                                                                                                      ensure strong impact and no interference with othe
                                                                                                                                                                                                                                                                                      graphic elements.
                                                                                                  PA L A U                                    PA L A U
                                                                                                 U N I V E R S I T Y                         U N I V E R S I T Y




                                                                                                                                                                                                                                                                                                                                                                                                                PA L A U                                                         PA L A U
                                                                Take hold of the future...   Take hold of the future...                                                                                                                                                  Pa lau University             |    01     |
                                                                                                                                                                                                                                                                                                                                                                                                            U N I V E R S I T Y
                                                                                                                                                                                                                                                                                                                        Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m                 Pa lau University
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             U N I V E R S I T Y
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |    01    |    Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m
                                            PA L A U
                                          U N I V E R S I T Y

                                                                                                                                                                                                                                                                                                                                                                                                                     A4 70mm                                                   A3 70mm



                                                                                                                                                                                             BRAND GUIDELINES

                                                                                                                                                                                                       Februar y 2012                 Pa lau University   |   01   |    Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m


                                                                                                                                                                                                                                                                       Pa lau University                     |         01    |
                                                                                                                                                                                                                                                                                                                                                                                                         Pa lau University          |   01

                                                                                                                                                                                                                                                                                                                                    Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m
                                                                                                                                                                                                                                                                                                                                                                                                                                             |   Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m                       Pa lau University           |   01   |   For more information visit o
Movie Poster
Objective: To create a design that has mass appeal. Vector
movie posters had to be created for the Sun Dance Film
Festival. Two movie posters- one in a good motif and another
in a melevolent manner- and a pamphlet had to be designed
in Illustrator. One character or form was to be redrawn with a
minimum of three shades in each design.
Movie Poster Illustrations




     K A T E                         B E C K I N S A L E

                                                                                                                                                                     U N D E RWO R L D
                                                                                                                                                                                AWA KENING



                                                                     VENGEANCE IS
                                                                        BAC K
                                                                                                                                        K   A T      E      B   E   C   K   I   N   S   A   L   E




                                                                                                                  K A T E                         B E C K I N S A L E




                                                                                                                                                                            VENGEANCE IS
                                                                                                                                                                               BAC K




              U N D E RWO R L D
                               AWAKENING
UNIVERSAL PICTURES AND IMAGINE ENTERTAINMENT PRESENT IN ASSOCIATION WITH SCOTT FREE PRODUCTIONS
                                                                                                                           U N D E RWO R L D
KATE BECKINSALE BILL NIGHY MICHEAL SHEEN RHONA MITRA SCOTT SPEEDMAN ARMAND ASSANTE
JOHN HAWKS MUSIC BY MARC STREITENFORD COSTUME DESIGNER JANTY YATES CO PRODUCER JONOTHAN FILLEY EDITOR
                                                                                                                                             AWAKENING
PETRA SCULLEY PRODUCTION DESIGNER ARTHUR MAX DIRECTOR OF PHOTOGRAPHY HARRIS SEED EXECUTIVE PRODUCER PHILIP   UNIVERSAL PICTURES AND IMAGINE ENTERTAINMENT PRESENT IN ASSOCIATION WITH SCOTT FREE PRODUCTIONS
                                                                                                             KATE BECKINSALE BILL NIGHY MICHEAL SHEEN RHONA MITRA SCOTT SPEEDMAN ARMAND ASSANTE
         MONTAGE MICHAEL COSTIGAN PRODUCED BY BRIAN GRAZER WRITTEN BY STEVEN ZAILLA                          JOHN HAWKS MUSIC BY MARC STREITENFORD COSTUME DESIGNER JANTY YATES CO PRODUCER JONOTHAN FILLEY EDITOR
                                                                                                             PETRA SCULLEY PRODUCTION DESIGNER ARTHUR MAX DIRECTOR OF PHOTOGRAPHY HARRIS SEED EXECUTIVE PRODUCER PHILIP


                                C OM I N G S O O N
                                                                                                                      MONTAGE MICHAEL COSTIGAN PRODUCED BY BRIAN GRAZER WRITTEN BY STEVEN ZAILLA

       2012                                                                                                     2012                           C OM I N G S O O N
Bank Notes
Objective: To design five bank notes For the South African
Development community using the new currency named Seri
and coin coin dominations called ita
SO U TH     AF R I CAN    DE V ELOP MENT   C OMMUNIT Y




                                S E R I
                                                                                            100




                                                  S E R I
        Governor
                                                                                                                                                                                                                   SOUTH AFRICAN DEVELOPMENT COMMUNIT Y




                                                                                                                                                                                               S E R I
                                H U N D R E D




                                                                                                                                                                             S E R I
                                                                                                                                                                                                                      10
                                                                                                                                                          Governor




                                                  H U N D R E D




                                                                                                                                                                                               F I V E
                                                                                                                                                                             F I V E
                                O N E
100                                                                                                                        100



                                                  O N E
                                                                                                                                                     10                                                                                   10
                                                                                          SO U TH   AF R I CAN   DE V ELOP MENT   C OMMUNIT Y


                                                                                               50



                                                S E R I
       Governor
                        S E R I




                                                                                                                                                                            S E R I
                                                F I F T Y
                        F I F T Y




                                                                                                                                                          Governor




                                                                                                                                                                                               S E R I
                                                                                                                                                                                                                     SOUTH AFRICAN DEVELOPMENT COMMUNIT Y


                                                                                                                                                                                                                         5




                                                                                                                                                                            F I V E
50                                                                                                                                50




                                                                                                                                                                                               F I V E
                                                                                                                                                     5                                                                                         5
                                                                  S E R I




                                                                                          25
                   S E R I




      Governor                                                                               SO U TH    AF R I CAN    DEV ELOP MENT    C OMMUNIT Y


                                                                                                25
                                                                  T W E N T Y - F I V E
                   T W E N T Y - F I V E




                                                                                                                                                                     seri




                                                                                                                               25
                                                                                                                                                                                                         seri




25
                                                                                                                                                                                                                                                 ita




                                                                                                                                                                                       1                                            50
                                                                                                                                                            2        2012
                                                                                                                                                                                                         2012
                                                                                                                                                                                                                                                2012




                                                                                                                                                                     ita
                                                                                                                                                                                                          ita




                                                                                                                                                          20                               5
                                                                                                                                                                                                          2 01 2
Drawings for bank notes




The concept for the bank notes was to use hand drawn images of native people of African Countries to create an african theme. Hand drawn images with lots of
detail would be good against forgery of the notes.
Web Interface
Objective: To design a logo and computer interface for the
website of a security company called Eagle Shield.
Security Company Web Interface

      Logo




A security company focusing on personal security and biom etrics was the chosen
type of security company. Keeping the interface simple and easy to navigate
witout taking away from the functionality was the challenge when designing the
interface. Keywords associated with the designs were global, welcoming and safe.

     Banner




     Mouse Roll-over
Copywriting
Panado Advertisement
Objective: Adcock Ingram wanted to promote their Panado
brand, specifically the two-strip packet, as an effective relief
for headaches associated with hangovers. Due to the existing
clinical image of the product, direct usage of the word
hangover was to be avoided. Attention needed to be drawn
to the convenience of the two-strip pack, as well as where they
can be purchased,
Panado Advert




                                                          Available at all pharmacies and convienience stores nationwide




The Panado advertisement subtly advertises the convenient two-strip pack as an effective relief for the cure of hangovers. It
features a man with a VIP stamp reaching for a glass of water and two-Panados to relieve his headache from the night before.
Charity Advert
Objective: To create a persuasive print advertisement for a
charity with a limited budget. An emotional connection with the
consumer must be created.
Charity Advertisement for Puppy Haven




                        CERTIFICATE
                         OF HONOUR

                        Awarded to                Rover

                            For superior
                           achievement in

                        Being trustworthy,
                        friendly and an
                        outstanding companion


                                                                                     Kitty      Call us today on
                                                                        and Puppy Haven is
                                                                 a pro-life sanctuary started    (011) 678-5525
                                                           in 2000 with the sole purpose of
                                                      rescuing neglected, abused and
                                                 abandoned animals. Most of our cases
                                            originate from veterinary practices, low
                                        income areas, other welfare organizationsor from
                                    emergency rescues. While animal rescue and
                                 rehabilitation is a priority, educating people on correct
                              animal care is critical. We will not euthanase any animals if
                           they can be healed and have a healthy, pain free, happy life.


                                             www.kittypuppyhaven.co.za
Radio Advertisement
Objective: To create an exciting radio advertisement for Pritt
Glue.
Radio Advertisement for Pritt Glue




                      Copywriting
                      Brief 7 - Radio Advertisement


                     Pritt glue
                     :30 seconds
                     The awkward break-up

                     Speaker #1 [man]: Sam, I wanted to talk to you about something.
                     Speaker #2 [Girl]: Yes Chris?
                     Speaker #1: Well, we’ve been seeing each other for a week now,

                     and its been great....
                     Speaker #2: [cuts him off] Oh Chris! I feel the same way! I love you
                     too!
                     Speaker #1: [awkwardly] Ummm, I was going to say maybe we
                     should start seeing other people..


                     VO: Leave the sticky situations for Pritt! The new pritt glue pen. A

                     handy pen format glue-stick ideal for gluing paper, cardboard and
                     photos without wrinkling the paper/.

                     Log onto www.prittglue.co.za and tell us your stickiest situation and

                     you could win your share of R50 000!
                     Pritt, leave the sticky stuff up to us!

                     Available at all leading reatail stores
Advertising Campaign
Objective: Partnered up with another student, we were to
create an advertising campaign for a new upmarket heavy
metal club. A logo, name of the club, print advert, radio advert,
TV advert, billboard, building graphics, guerilla advertsing
method, marketing material and social media campaigns were
all to be created.
Advertising Campaign for a upmarket
          heavy metal club


                                                                  High Class Metal
                                                                                       Grand Opening



     s t a i r c a s e



                                                        26 JULY 2012                                    s t a i r c a s e



       s t a i r c a s e

                                                          s t a i r c a s e                            s t a i r c a s e




     GRAND OPENING                                     GRAND OPENING                                 GRAND OPENING
                    26th                                               26th
                                                                        JULY
                                                                                                                    26th
                                                                                                                     JULY
                     JULY                                                2012                                         2012
                      2012
                                                        Doors open 10pm | R70 | 5th Street Sandton   Doors open 10pm | R70 | 5th Street Sandton
                                                            More info - www.twistedstaircase.com         More info - www.twistedstaircase.com
     Doors open 10pm | R70 | 5th Street Sandton
         More info - www.twistedstaircase.com

                                                  Logo and name top left; billboard (top right), print advert (bottom left) and flyers
                                                  (above) advertising the grand opening .
Guerilla Advertising



                                                            G R A N D O P E N I N G 26th
                                                                                    JULY
                                                               Doors open 10pm | R70 | 5th Street Sandton
                                                                                                                                                                                                                                                                                                                                                                                                                                        G R A N D O P E N I N G 26th
                                                                                                                                                                                                                                                                                                                                                                                                                                                                JULY
                                                                                                                                                                                                                                                                                                                                                                                                                                            Doors open 10pm | R70 | 5th Street Sandton
                                                                      More info - www.twistedstaircase.com   2012                                                                                                                                                                                                                                                                                                                                 More info - www.twistedstaircase.com   2012
                At 10pm
                Doors
                 Open
Submit




                                      staircase
         July
 One

          14




                                                          s t a i r c a s e




                                                                                                                                                              Submit                                                                                                                                                                               Submit
                                                                                                                                                               One                                                                                                                                                                                  One

                                                                                                                                                                14                                                                                                                                                                                         14
                                                                                                                                                                                                                                                                                                                                                          July
                                                                                                                                                               July
                          staircase




                                                                                                                                     Metal For                 Doors                                                                                                                                                                                  Doors
                                                                                                                                                                Open                                                                                                                                                                                   Open
                                                     GRAND OPENING t a i r c a s e
                                                                 s                                                                     Life!                   At 10pm                                                                                                                                                                                At 10pm

                                                                      26th                                                                                                                                                                                                                                                                                                                                                                                                 staircase
                                                                       JULY
                                                                        2012
                                                                                                                                       staircase
                                                      Doors open 10pm | R70 | 5th Street San
                                                                                             dton
                                                           More info - www.twistedstaircase.com                                                                                                                                                                            staircase
                At 10pm
                Doors
                 Open




                                      staircase
         July
  One

          14




                                                                                                                                                              staircase                                                                                                                                                                         staircase




                                                                                                                                                                    Bus holders advertising                                                                                                                                                                                                                                             Back of bus advert
                                                  Bus stop advert                                                               Bus seating adverts



                                                                                                                                                                                                                                                                                                            Social Media




                                                                                                                                                                                                                                                                   GRAND OPENING
                                                                                                                                                                                                     Doors open 10pm | R70 | 5th Street San




                                                                                                                                                                                                                                                                                                                                      s t a i r c a s e
                                                                                                                                                                          More info - www.twistedstaircase.com




                                                                                                                                                                                                                                                          26th
                                                                                                                                                                                                                                                     JULY
                                                                                                                                                                                                                                                   2012
                                                  Building Graphics and signage
                                                                                                                                                                                                                                                                                                                                                            staircase

                                                                                                                                                                                                                                                                                                                                                                        Twisted Staircase




                                                                                                                                                           staircase
                                                                                                                                                                                                                                                   Twisted Staircase




                                                                                                                                                                                                                                            dton
                                                                                                                                                                                                                                           Basic Info
                                                                                                                                                                                                                                                   Location :         133 Main Road
                                                                                                                                                                                                                                                                      Sandton
                                                                                                                                                                                                                                                                      Johannesburg

                                                                                                                                                                                                                                           Detailed Info
                                                                                                                                                                                                                                                   Description :      This is Twisted Staircase the ultimate heavy metal
                                                                                                                                                                                                                                                                      clubbing experience. Some must say crazy, Massive
                                                                                                                                                                                                                                                                      or just SUPER. Well, regardless of your definition “IT”
                                                                                                                                                                                                                                                                      is here.Your days of scanning the urban horizon for a
                                                                                                                                                                                                                                                                      superior high end heavy metal clubbing experience are




                                                                                                                         Exit           Entrance
                                                                                                                                                                                                                                                                      numbered. There is a bright dark tunnel at the end of the
                                                                                                                                                                                                                                                                      mundane. Thats right! South Africa’s party landscape
                                                                                                                                                                                                                                                                      will be forever altered and revolutionised as of 26 July
                                                                                                                                                                                                                                                                      2012. With the rising of South Africa’s only iconic

                                                                                         staircase
                                                                                                                                                                                                                                                                      multi-faceted Super heavy metal club.Ladies and
                                                                                                                                                                                                                                                                      Gentlemen this is Twisted Staircase - a rebirth of the
                                                                                                                                                                                                                                                                                                                                                                                                        Twisted Staircase
                                                                                                                                                                                                                                                                      ultimate heavy metal clubbing experience. Twisted                                                                 staircase       @TwistedStaircase
                                                                                                                                                                                                                                                                      Staircase will boast over 45 linear meters of uniquely
                                                                                                                                                                                                                                                                      designed user friendly bars, in excess of 100 square
                                                                                                                                                                                                                                                                      meters of accessible headbanging space that will be
                                                                                                                                                                                                                                                                      packed with vibrancy and an energetic crowd who will
                                                                                                                                                                                                                                                                      be transported and entertained by the ultimate metal
                                                                                                                                                                                                                                                                      bands across the globe. Not only will we cater for your
                                                                                                                                                                                                                                                                      listening pleasure but we will assault your other senses
                                                                                                                                                                                                                                                                      to with out of this world visual effects. This will transform
                                                                                                                                                                                                                                                                      your ordinary night out into metal paradise. The centre




                                                                                                                         Females
                                                                                                                                                                                                                                                                      of the universe now has an address, watch this space




                                                                                                                                                   Males
                                                                                                                                                                                                                                                                      for more info and remember....Twisted Staircase “The
                                                                                                                                                                                                                                                                      Ultimate Heavy Metal Clubbing Experience.”
                                                                                                                                                                                                                                                   Parking :          Car Park                                                                                                              @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Who’s ready???
                                                                                                                                                                                                                                                                                                                                                                                            20 July
                                                                                                                                                                                                                                           Contact Details
                                                                                                                                                                                                                                                   Email :            info@twistedstaircase.co.za                                                                                           @TwistedStaircase
                                                                                                                                                                                                                                                   Phone :            011 987 6543                                                                                                          Live Performance by Hey!Lets burn Paris this month!
                                                                                                                                                                                                                                                   Website :          http://www.twistedstaircase.co.za                                                                                     15 July


                                                                                                                                                                                                                                                                                                                                                                                            @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Almost time!




                                                                                                                                     No Entry
                                                                                                                                                                                                                                                                                                                                                                                            12 July




                                                   staircase                                                 staircase
                                                                                                                         Bar                                                                                                                                                                                                                                                                @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Heavy Metal.....RULES!!!!
                                                                                                                                                                                                                                                                                                                                                                                            8 July

                                                                                                                                                                                                                                                                                                                                                                                            @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Opening Date : 26 July 2012 - BE THERE!!!
                                                                                                                                                                                                                                                                                                                                                                                            4 July

                                                                                                                                                                                                                                                                                                                                                                                            @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Who is ready to headbang??? :)
                                                                                                                                                                                                                                                                                                                                                                                            1 July

                                                                                                                                                                                                                                                                                                                                                                                            @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Opening Dates to follow...Will keep you informed.
                                                                                                                                                                                                                                                                                                                                                                                            30 June

                                                                                                                                                                                                                                                                                                                                                                                            @TwistedStaircase
                                                                                                                                                                                                                                                                                                                                                                                            Watch this space!!!
                                                                                                                                                                                                                                                                                                                                                                                            26 June
Marketing material


  Bottle openers                                                                                                   Lighters                                                              Badges



                                         s t a i r c a s e
                                                                                                                                                metal club                                   s t a i r c a s e
                                                                                                                                                                                                                 s t a i r c a s e




                                                                                                                                                                     s t a i r c a s e
                                                                                                                          s t a i r c a s e
                                       s t a i r c a s e




                                                                                                                                                                                                                                              Radio Advert

Water
                                                                                                             T-shirt




                                                                                                                                                                                                                                               Radio Advert


                                            Chrystal Clear Water          Nutrition Facts
           s t a i r c a s e
                                                                          Serving size 500ml
                                                                                                                                                             s t a i r c a s e
                                          Purified by triple filtration
                                             Reverse Osmosis              Servings per container

                                                                          Amount per serving
                                                                          Calories 0                                                                                                                                                 Radio Advert - Twisted Staircase
                                                                          Total Fat 0g       0%
                                                                          Sodium 0g                     0%
                                            Distributed by Nestle         Total Carbohydrates 0g   0%
                                              0800 5050 2121              Protein 0g                    0%

             still water
                               500ml                                                                                                                                                                                                 [Music] twinkling, mystical music

                                                                                                                                                                                                                                     VO: Introducing the latest upmarket metal club in
                                                                                                                                                                                                                                     Johannesburg - Twisted Staircase! Step up and join an
                                                                                                                                                                                                                                     enchanted world far above the rest!. feel yourself being
                                                                                                                                                                                                                                     transformed into the ultimate metal god of the night!

                                                                                                                                                                                                                                     [Music: Guitar and metal music}

                                  Television advert storyboard                                                                                                                                                                       VO: The most insane music, mind-blowing sound and
                                                                                                                                                                                                                                     lighting, awe inspiring decor… and YOU; all coming
                                                                                                                                                                                                                                     together to bring you the ultimate head banging
                                                                                                                                                                                                                                     experience. Escape the mundane and monotonous night
                                                                                                                                                                                                                                     club scene and enter ours.

                                                                                                                                                                                                                                     VO: Join us for our head banging grand opening on the
                                                                                                                                                                                                                                     26th of July! Visit www.twisted staircase for more
                                                                                                                                                                                                                                     information. Twisted Staircase- enter our world.
                                                                                                                         s t a i r c a s e

                                                                                                                                              enter our world




           Starts to walk up satirs (faint beating
                                                                                                                               Logo and slogan appears.
           sound in the background)
Hallmark Moments
Objective: To create a series of Valentines cards for the Hallmark
brand that appeal to the section of target market that do not
usually buy Valentines cards and presents. Two greeting cards
were to be deigned as well as a poster to advertise the brand of
greeting cards.
Anti-Valentines Day cards




      WELCOME TO THE




                                          Enjoy the show!
                                                                                        p r e s e n t s



                                                                                             th e




                                                                       c o l l e c t i o n   b y     H a l l m a r k




                                                                                   14.02.2013


                presents
                                                                       Featuring a collection of cards showcasing the
                                                                          soppy, consumerist-orientated nature of
                                                                                       Valentines Day

                                          Watch in awe...



An unimaginative, consumerist-oriented,
 shallow interpretation of romance day




                                                            Two greeting cards and a poster advertising the Hallmark brand’s
                                                            Valentines cards. The target market is people that will never buy
                                                            Valentines Day cards. Part of the research identified why these
                                                            potential Hallmark customers do not believe or enjoy the concept
                                                            of these holidays. The results were that many people see it as a
                                                            consumerist-orientated ‘show’
Wine Label Design
Objective: To design three wine labels. The design should be
traditional and clean yet modern. One cover letter, e-mailer
and envelope were also designed in copywriting. The cover
letters needed to find the ‘voice’ of the wine and help introduce
it to the potential buyer as direct mail.
Wine Labels
                                                                                           B oire



                      Boire                                                            Boire                                                        Boir e
                               2005                                                           2005                                                 La Gautier Winery


                      La Gautier Winery                                              La Gautier Winery
                                                                                                                                                             2005
                                                                                                                                            PE SSAC                   LE OGNAN
          C H A R D O N N AY P I N O T N O I R                                S A I N T- E S T E P H E

                                                              Alc 15% by Vol                                        750ml   Alc 15% by Vol                                            750ml
Alc 15% by Vol                                        750ml




                                                                                                                                                       B o i re
                            Boire                                                          Boir e
                                    2005
                                                                                                      2005
                                                                                                                                                         Boire
        Bold and spicy, Boire is made from grapes that
         have been grown on the Stellenbosch vineyrds                 Bold and spicy, Boire is made from grapes that
                                                                                                                                                              2005
         in Cape Town. The wine has been aged in oak                    have been grown on the La Gautier Winery                   Bold and spicy, Boire is made from grapes that
        barrels for two years and hand bottled for your              vineyrds for at least 50 years. The wine has been               have been grown on the La Gautier Winery
                          enjoyment.                                    aged in oak barrels for two years and hand                vineyrds for at least 50 years. The wine has been
                                                                               bottled for your enjoyment.                           aged in oak barrels for two years and hand
      La Gautier Winery                                                                                                                     bottled for your enjoyment.
      Juliana Wine Far ms Cannes
                                                                    La Gautier Winery
      Contains Sulphates                                            Juliana Wine Far ms Cannes                                   La Gautier Winery
                                                                                                                                 Juliana Wine Far ms Cannes
                                                                    Contains Sulphates
      DO NO DRINK UNDER THE INFLUENCE
                                                                                                                                 Contains Sulphates
                                                                    DO NO DRINK UNDER THE INFLUENCE
      Alc 15% by Vol                    750ml                                                                                    DO NO DRINK UNDER THE INFLUENCE

                                                                    Alc 15% by Vol               750ml
                                                                                                                                 Alc 15% by Vol                    750ml
Direct Mail




                                                                                                                                Boire
                                                                                                                           La Gautier Winery




                                   Boire
                              La Gautier Winery
                                     est. 1989


        O u r a i m i s t o produc e w ine s of t h e h ig h e s t qualit y w i th
        f r u i t t h at is h and s e le c t e d f rom our ve r y own v ineya r d s                                              Boire

        o n t h e L a Gaut ie r Vineyards. T h e s e v ineyards have
        p ro d u c e d t h e s ame s upe r ior qualit y w ine ye ar af t e r ye a r
        w i t h i n t h e Canne s Valley s of Franc e.

        B o l d a n d s pic y, B oire is m ade f rom g rape s t h at have
        b e e n g row n on t h e L a Gaut ie r Wine r y v iney rds f o r at
        l e a s t 5 0 ye ar s. T h e wine h as be e n ag e d in oak bar re ls fo r
        u p t o 7 year s and h and bot t le d f or your e njoy m e nt .
                                                                                                                         B oire
                                                                                                                   La Gautier Winery
                                                                                                                           est. 1989


                                                                                         O u r a i m i s t o p ro d u c e w i n e s o f t h e h i g h e s t q u a l i t y w i t h
                                                                                         f r u i t t h at i s h a n d s e l e c t e d f ro m o u r ve r y ow n v i n eya r d s
                                   Choose from one of our                                o n t h e L a G a u t i e r Vi n eya r d s. T h e s e v i n eya r d s h ave
                                                                                         p ro d u c e d t h e s a m e s u p e r i o r q u a l i t y w i n e ye a r a f t e r ye a r
                                   delicious Boire wines                                 w i t h i n t h e C a n n e s Va l l ey s o f F r a n c e.

                                                                                         B o l d a n d s p i c y, B o i re i s m a d e f ro m g r a p e s t h at h ave
                                                                                         b e e n g row n o n t h e L a G a u t i e r Wi n e r y v i n ey r d s f o r at
                                                                                         l e a s t 5 0 ye a r s. T h e w i n e h a s b e e n a g e d i n o a k b a r re l s f o r
                                                                                         u p t o 7 ye a r s a n d h a n d b o t t l e d f o r yo u r e n j oy m e n t .
                                   Retain this bottle neck
                                   coupon in order to
              Boire                recieve your discount on                                  Choose from one of our delicious
       10% off                     your next purchase
                                                                                                                 Boire wines
                                                                                              Saint-Estephe, Pessac Leognan or
         your purc hase                                                                                Chardonnay Pinot Blanc


                                                                                                        Order now and recieve

Cover letter design (above), e-mailer (right) and envelope (top right)                                 10% off
that would be sent to the potential buyer via direct mail.                            Obtain your coupons and use them with your next purchase to recieve a discount
Advertsing Practical
ISTD- On this day
Objective: The brief, created by the International Society of
Typographic Designers, challenges designers to create strong
typographic designs. The brief was to create a typographic
design on “On this day.” A magazine spread tribute to the
passing of Micheal Jackson was chosen.
THE

 KING
         1958-2009                                      1991




                                  It ’s clo se t o
                            MoI eDi NE II G H T
                            a n d s m t h n g V L’ S

             I’m
        starting
                                  L Ut R K I N G
                                    in he
                                                 dark
       with the
      man in the

      MIRROR
      RORRIM
                     1988     1982
Awareness Campaign
Objective: Working under art direction to create a
comprehensive awareness campaign on any socially relevant
issue directed at young adults. A cohesive visual identity was to
be designed to apply to the program. An anti-rhino poaching
capmpaign was chosen.
Anti-rhino poaching awareness campaign



                                                                                       GL OB AL
                                                                                      HORN
                                              LOGO: Only the head of a rhino is used to emphasize the horn. The golden gradient
                                              globe behind the rhino is symbolic of the world and the people of the world standing
                                              behind poaching. It is also symbolic of a rising sun (the sun rises in the east) bringing new
                                              beginnings and hope.




                                                       GLOBAL
                                                       HORN
                                                   www.globalhorn.org




                                                                                                                    GLOBAL
             GLOBAL                                                                                                HORN
             HORN                                                                                                               www.globalhorn.org



                        www.globalhorn.org   The posters take on a high fashion look to target the upper class far-east.
Brochure and promotional items




                                                                                              RHINO HORN IS NOT MEDICINE
S ay no to r h i n o
      hor n
                                                                                 Global Horn’s Say no to horn campaign aims
                                                                                 to take a stand against rhino poaching and
                                                                                 the illegal trade in rhino horn. I t is all about
                                                                                 educating countries that rhino horn has no
                                                                                 medicinal value, despite the long held
                                                                                 belief to the contrar y. However rhino horn is
                                                                                 still sought after and mainly in the East,
                                                                                 Rhinos are dying for nobody ’s benefit –
                                                                                 except that of the criminals involved in the
                                                                                                                                                                                             Ounce for ounce, rhino horn is more valuable
                                                                                 poaching rings. I t is estimated that near 95
                                                                                                                                                                                             than gold, which is why there is no quick
                                                                                 percent of all rhinoceros horn poached in
                                                                                                                                                                                             solution to putting an end to rhino poach-
                                             GLOBAL                              southern Africa ends up in the Far East,
                                                                                                                                                                                             ing. The only way to tack le the issue is
                                            HORN                                 China being the main consumer.
                                                                                                                                                                                             through education. Global horn works on
                                                                                                                                                                                             educating and creating awareness in the Far
                                                                                 The principle cause of foreign demand is
                                                                                                                                                                                             East on poaching and the devastating impact
                                                                                 perceived pharmacological benefit in treat-
                                                                                                                                                                                             it is having on the rhino.
                                                                                 ing high fevers, influenza, hepatitis, and
                                                                                 leuk aemia amongst other things, according
                                                                                 to ancient Chinese writings. Yet, no medical
                                                                                 research in the last 30 years has proved
                                                                                 rhino horn to have any medical benefits.
                               bga utie r@ globa lhorn.com
                                      (0 1 1 ) 6 2 2 -0 0 9 8
                                  Fax : (0 1 1 ) 6 2 1 -0 0 9 9
                                                                        GLOBAL
                                                                                                                                      DON’ T DESTROY
                                  2 7 2 S tone Offic e Pa rk
                          Cheriot S t re et , G re e nstone R i dge ,   HORN                                                         N AT U R A L B E A U T Y
                                       Joha nne s burg


                                 w w w. g l o b a l h o r n . o r g                                                                                    w w w . g l o b a l h o r n . o r g




                                                                                                                                               Promotional Items
The name Global Horn was chosen because the campaign is aimed at
a global audience. The main cause for Rhino poaching is the demand
for the horn in the far-east as they believe that it has medicinal value.                                                                                                                                                               des
                                                                                                                                                                                                                                           troy natural bea


By addressing the root of the problem and educating and making them
                                                                                                                                                                                                                                    n’t                    uty
                                                                                                                                                                                                                                  Do




aware it can help combat the problem.
                                                                                                                                      D O N ’ T D E S T R O Y N AT U R A L
                                                                                                                                                   B E AU T Y




The ‘horn’ not only stands for the literal horn of a rhino but is also is a
pun on the word as an alarm – a global call for people to help save the
rhino.


The campaign is aimed mainly at China and the far-east as this is where
90% of the horns poached off rhinos lands up. For this reason minimal
words have been used in the posters. The message is clear and to
the point with a simple anti-horn sign being used in order to get the
message through a language barrier . The design is simple, clean and
direct.
                                                                                                         GLOBAL
                                                                                                         HORN
The colour gold was chosen as it symbolizes value, beauty and warmth.
Also, ounce for ounce, Rhino horn is more expensive than gold.
Events Campaign
Objective: Working under art direction to create a
comprehensive campaign promoting a large scale event.
Joburg Day was chosen and a cohesive visual identity was
applied to the campaign.
Joburg Day events campaign




    MY
                                                                                                                                MY
                                                                                                                                CITY

    CITY
                                                                                                                                                                                                                           01
                                                                                                                                R CKS                                                                                       SEP




    R CKS
                                                                                                                                                                                                                           2012
                                                                                                                                IN TUNE WITH SANTAM AND


                                                                                                                     T
                                                                                                                                94.7 HIGHVELD STEREO

                                                                                                                                                                                                                           @ R I V E R S A N D S FA R M
                                                                                                                    O
                                                                                                                   YA
                                                              01
                                                                                                              DELAZY
                                                                                     PRIME CIRCLE
                                                                                                         MI CASA
                                                              SEPTEMBER                            C  HI A N O S K Y
                                                                                                     CR A Z Y W H I T E B OY
                                                                                                      LO C N V I L L E
                                                                                                          The G R A E M E




                   01 SEP 2012
                                                                                                          WA TKI N S P ROJECT


                                                                                                                                                                                             MY
  IN TUNE WITH SANTAM AND 94.7 HIGHVELD STEREO                @ RIVERSANDS FARM


                                                                                                                                                                                             CITY
                                                                                                                                                                                             R CKS
                                                              Tickets available at




                                        RIVERSANDS
                                                                                                                                                                                                               01 SEP 2012
                                                                                                                                                                                            IN TUNE WITH SANTAM AND 94.7 HIGHVELD STEREO



                                        FARM
                                                                           MY
                                                                                                                                                                                                                        RIVERSANDS




                                                                           CITY
                                                                                                                                                                                                                        FARM




                                                                           R CKS
                                                                           IN TUNE WITH SANTAM AND 94.7




                                                                                          01 SEP 2012
                                                                           HIGHVELD STEREO




                                                                                                                                 Cap                                                                  Badges                      Tattoo
                                                                                                             RIVERSANDS
                                                                                                                   FA R M




A series of posters, magazine advert, pamphlet and a bridge                                                                      Water                                                                                        Sticker
billboard advertising Joburg Day.                                                                                                Nutrition Facts                Chrystal Clear Water
                                                                                                                                                               Purified by triple filtra-
                                                                                                                                 Serving size 500ml                      tion
                                                                                                                                 Servings per container
                                                                                                                                                                 Reverse Osmosis
                                                                                                                                 Amount per serving
                                                                                                                                 Calories 0

                                                                                                                                 Total Fat 0g             0%          500ml
                                                                                                                                 Sodium 0g                0%
                                                                                                                                 Total Carbohydrates 0g   0%
                                                                                                                                 Protein 0g               0%
                                                                                                                                                               Distribeted by Nestle
                                                                                                                                                                 0800-5000-6060
                                                                                                                                                                                                 STILL WATER
Year End Exhibition
Objective: Advertsing for the end-of year exhibition. To inform
and lure people to the exhibition that shocases final-year learner
work.
Bianca Gautier - Portfolio
Bianca Gautier - Portfolio
Bianca Gautier - Portfolio
Bianca Gautier - Portfolio

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Bianca Gautier - Portfolio

  • 2.
  • 3. Advanced Design Corporate Identity Brief 1 Objective: The objective of the brief was to create a corporate identity for an African University. A business card, letterhead, compliment slip, billboards and various other advertising signage were required as well as a corporate manual that would be given to the many signage companies, printers, uniform manufacturers and so on that would use the university’s identity.
  • 4. Logo Applications male female fax: 011 882 747 6
  • 5. Billboard Banners Banners Take hold of the future Design and Engineering degrees Ta ke hold of your f uture.... Take hold of the future... PA L A U PA L A U PA L A U Enriching minds since 1989 U N I V E R S I T Y U N I V E R S I T Y U N I V E R S I T Y Our Logo protected area 30mm Take hold of the future... PA L A U U N I V E R S I T Y PA L AU U N I V E R S I T Y PA L A U U N I V E R S I T Y Our Logo PA L A U sizes U N I V E R S I T Y Take hold of the future... 30mm PA L A U PA L A U PA L A U U N I V E R S I T Y U N I V E R S I T Y U N I V E R S I T Y minimum 38mm DL 45mm The logo is protected by a 30mm border in order to A5 60mm ensure strong impact and no interference with othe graphic elements. PA L A U PA L A U U N I V E R S I T Y U N I V E R S I T Y PA L A U PA L A U Take hold of the future... Take hold of the future... Pa lau University | 01 | U N I V E R S I T Y Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m Pa lau University U N I V E R S I T Y | 01 | Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m PA L A U U N I V E R S I T Y A4 70mm A3 70mm BRAND GUIDELINES Februar y 2012 Pa lau University | 01 | Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m Pa lau University | 01 | Pa lau University | 01 Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m | Fo r m o r e i n f o r m at i o n v i s i t o u r w e b s i t e w w w. p a l a u n i v e r s i t y. c o m Pa lau University | 01 | For more information visit o
  • 6. Movie Poster Objective: To create a design that has mass appeal. Vector movie posters had to be created for the Sun Dance Film Festival. Two movie posters- one in a good motif and another in a melevolent manner- and a pamphlet had to be designed in Illustrator. One character or form was to be redrawn with a minimum of three shades in each design.
  • 7. Movie Poster Illustrations K A T E B E C K I N S A L E U N D E RWO R L D AWA KENING VENGEANCE IS BAC K K A T E B E C K I N S A L E K A T E B E C K I N S A L E VENGEANCE IS BAC K U N D E RWO R L D AWAKENING UNIVERSAL PICTURES AND IMAGINE ENTERTAINMENT PRESENT IN ASSOCIATION WITH SCOTT FREE PRODUCTIONS U N D E RWO R L D KATE BECKINSALE BILL NIGHY MICHEAL SHEEN RHONA MITRA SCOTT SPEEDMAN ARMAND ASSANTE JOHN HAWKS MUSIC BY MARC STREITENFORD COSTUME DESIGNER JANTY YATES CO PRODUCER JONOTHAN FILLEY EDITOR AWAKENING PETRA SCULLEY PRODUCTION DESIGNER ARTHUR MAX DIRECTOR OF PHOTOGRAPHY HARRIS SEED EXECUTIVE PRODUCER PHILIP UNIVERSAL PICTURES AND IMAGINE ENTERTAINMENT PRESENT IN ASSOCIATION WITH SCOTT FREE PRODUCTIONS KATE BECKINSALE BILL NIGHY MICHEAL SHEEN RHONA MITRA SCOTT SPEEDMAN ARMAND ASSANTE MONTAGE MICHAEL COSTIGAN PRODUCED BY BRIAN GRAZER WRITTEN BY STEVEN ZAILLA JOHN HAWKS MUSIC BY MARC STREITENFORD COSTUME DESIGNER JANTY YATES CO PRODUCER JONOTHAN FILLEY EDITOR PETRA SCULLEY PRODUCTION DESIGNER ARTHUR MAX DIRECTOR OF PHOTOGRAPHY HARRIS SEED EXECUTIVE PRODUCER PHILIP C OM I N G S O O N MONTAGE MICHAEL COSTIGAN PRODUCED BY BRIAN GRAZER WRITTEN BY STEVEN ZAILLA 2012 2012 C OM I N G S O O N
  • 8. Bank Notes Objective: To design five bank notes For the South African Development community using the new currency named Seri and coin coin dominations called ita
  • 9. SO U TH AF R I CAN DE V ELOP MENT C OMMUNIT Y S E R I 100 S E R I Governor SOUTH AFRICAN DEVELOPMENT COMMUNIT Y S E R I H U N D R E D S E R I 10 Governor H U N D R E D F I V E F I V E O N E 100 100 O N E 10 10 SO U TH AF R I CAN DE V ELOP MENT C OMMUNIT Y 50 S E R I Governor S E R I S E R I F I F T Y F I F T Y Governor S E R I SOUTH AFRICAN DEVELOPMENT COMMUNIT Y 5 F I V E 50 50 F I V E 5 5 S E R I 25 S E R I Governor SO U TH AF R I CAN DEV ELOP MENT C OMMUNIT Y 25 T W E N T Y - F I V E T W E N T Y - F I V E seri 25 seri 25 ita 1 50 2 2012 2012 2012 ita ita 20 5 2 01 2
  • 10. Drawings for bank notes The concept for the bank notes was to use hand drawn images of native people of African Countries to create an african theme. Hand drawn images with lots of detail would be good against forgery of the notes.
  • 11.
  • 12. Web Interface Objective: To design a logo and computer interface for the website of a security company called Eagle Shield.
  • 13. Security Company Web Interface Logo A security company focusing on personal security and biom etrics was the chosen type of security company. Keeping the interface simple and easy to navigate witout taking away from the functionality was the challenge when designing the interface. Keywords associated with the designs were global, welcoming and safe. Banner Mouse Roll-over
  • 14. Copywriting Panado Advertisement Objective: Adcock Ingram wanted to promote their Panado brand, specifically the two-strip packet, as an effective relief for headaches associated with hangovers. Due to the existing clinical image of the product, direct usage of the word hangover was to be avoided. Attention needed to be drawn to the convenience of the two-strip pack, as well as where they can be purchased,
  • 15. Panado Advert Available at all pharmacies and convienience stores nationwide The Panado advertisement subtly advertises the convenient two-strip pack as an effective relief for the cure of hangovers. It features a man with a VIP stamp reaching for a glass of water and two-Panados to relieve his headache from the night before.
  • 16. Charity Advert Objective: To create a persuasive print advertisement for a charity with a limited budget. An emotional connection with the consumer must be created.
  • 17. Charity Advertisement for Puppy Haven CERTIFICATE OF HONOUR Awarded to Rover For superior achievement in Being trustworthy, friendly and an outstanding companion Kitty Call us today on and Puppy Haven is a pro-life sanctuary started (011) 678-5525 in 2000 with the sole purpose of rescuing neglected, abused and abandoned animals. Most of our cases originate from veterinary practices, low income areas, other welfare organizationsor from emergency rescues. While animal rescue and rehabilitation is a priority, educating people on correct animal care is critical. We will not euthanase any animals if they can be healed and have a healthy, pain free, happy life. www.kittypuppyhaven.co.za
  • 18. Radio Advertisement Objective: To create an exciting radio advertisement for Pritt Glue.
  • 19. Radio Advertisement for Pritt Glue Copywriting Brief 7 - Radio Advertisement Pritt glue :30 seconds The awkward break-up Speaker #1 [man]: Sam, I wanted to talk to you about something. Speaker #2 [Girl]: Yes Chris? Speaker #1: Well, we’ve been seeing each other for a week now, and its been great.... Speaker #2: [cuts him off] Oh Chris! I feel the same way! I love you too! Speaker #1: [awkwardly] Ummm, I was going to say maybe we should start seeing other people.. VO: Leave the sticky situations for Pritt! The new pritt glue pen. A handy pen format glue-stick ideal for gluing paper, cardboard and photos without wrinkling the paper/. Log onto www.prittglue.co.za and tell us your stickiest situation and you could win your share of R50 000! Pritt, leave the sticky stuff up to us! Available at all leading reatail stores
  • 20. Advertising Campaign Objective: Partnered up with another student, we were to create an advertising campaign for a new upmarket heavy metal club. A logo, name of the club, print advert, radio advert, TV advert, billboard, building graphics, guerilla advertsing method, marketing material and social media campaigns were all to be created.
  • 21. Advertising Campaign for a upmarket heavy metal club High Class Metal Grand Opening s t a i r c a s e 26 JULY 2012 s t a i r c a s e s t a i r c a s e s t a i r c a s e s t a i r c a s e GRAND OPENING GRAND OPENING GRAND OPENING 26th 26th JULY 26th JULY JULY 2012 2012 2012 Doors open 10pm | R70 | 5th Street Sandton Doors open 10pm | R70 | 5th Street Sandton More info - www.twistedstaircase.com More info - www.twistedstaircase.com Doors open 10pm | R70 | 5th Street Sandton More info - www.twistedstaircase.com Logo and name top left; billboard (top right), print advert (bottom left) and flyers (above) advertising the grand opening .
  • 22. Guerilla Advertising G R A N D O P E N I N G 26th JULY Doors open 10pm | R70 | 5th Street Sandton G R A N D O P E N I N G 26th JULY Doors open 10pm | R70 | 5th Street Sandton More info - www.twistedstaircase.com 2012 More info - www.twistedstaircase.com 2012 At 10pm Doors Open Submit staircase July One 14 s t a i r c a s e Submit Submit One One 14 14 July July staircase Metal For Doors Doors Open Open GRAND OPENING t a i r c a s e s Life! At 10pm At 10pm 26th staircase JULY 2012 staircase Doors open 10pm | R70 | 5th Street San dton More info - www.twistedstaircase.com staircase At 10pm Doors Open staircase July One 14 staircase staircase Bus holders advertising Back of bus advert Bus stop advert Bus seating adverts Social Media GRAND OPENING Doors open 10pm | R70 | 5th Street San s t a i r c a s e More info - www.twistedstaircase.com 26th JULY 2012 Building Graphics and signage staircase Twisted Staircase staircase Twisted Staircase dton Basic Info Location : 133 Main Road Sandton Johannesburg Detailed Info Description : This is Twisted Staircase the ultimate heavy metal clubbing experience. Some must say crazy, Massive or just SUPER. Well, regardless of your definition “IT” is here.Your days of scanning the urban horizon for a superior high end heavy metal clubbing experience are Exit Entrance numbered. There is a bright dark tunnel at the end of the mundane. Thats right! South Africa’s party landscape will be forever altered and revolutionised as of 26 July 2012. With the rising of South Africa’s only iconic staircase multi-faceted Super heavy metal club.Ladies and Gentlemen this is Twisted Staircase - a rebirth of the Twisted Staircase ultimate heavy metal clubbing experience. Twisted staircase @TwistedStaircase Staircase will boast over 45 linear meters of uniquely designed user friendly bars, in excess of 100 square meters of accessible headbanging space that will be packed with vibrancy and an energetic crowd who will be transported and entertained by the ultimate metal bands across the globe. Not only will we cater for your listening pleasure but we will assault your other senses to with out of this world visual effects. This will transform your ordinary night out into metal paradise. The centre Females of the universe now has an address, watch this space Males for more info and remember....Twisted Staircase “The Ultimate Heavy Metal Clubbing Experience.” Parking : Car Park @TwistedStaircase Who’s ready??? 20 July Contact Details Email : info@twistedstaircase.co.za @TwistedStaircase Phone : 011 987 6543 Live Performance by Hey!Lets burn Paris this month! Website : http://www.twistedstaircase.co.za 15 July @TwistedStaircase Almost time! No Entry 12 July staircase staircase Bar @TwistedStaircase Heavy Metal.....RULES!!!! 8 July @TwistedStaircase Opening Date : 26 July 2012 - BE THERE!!! 4 July @TwistedStaircase Who is ready to headbang??? :) 1 July @TwistedStaircase Opening Dates to follow...Will keep you informed. 30 June @TwistedStaircase Watch this space!!! 26 June
  • 23. Marketing material Bottle openers Lighters Badges s t a i r c a s e metal club s t a i r c a s e s t a i r c a s e s t a i r c a s e s t a i r c a s e s t a i r c a s e Radio Advert Water T-shirt Radio Advert Chrystal Clear Water Nutrition Facts s t a i r c a s e Serving size 500ml s t a i r c a s e Purified by triple filtration Reverse Osmosis Servings per container Amount per serving Calories 0 Radio Advert - Twisted Staircase Total Fat 0g 0% Sodium 0g 0% Distributed by Nestle Total Carbohydrates 0g 0% 0800 5050 2121 Protein 0g 0% still water 500ml [Music] twinkling, mystical music VO: Introducing the latest upmarket metal club in Johannesburg - Twisted Staircase! Step up and join an enchanted world far above the rest!. feel yourself being transformed into the ultimate metal god of the night! [Music: Guitar and metal music} Television advert storyboard VO: The most insane music, mind-blowing sound and lighting, awe inspiring decor… and YOU; all coming together to bring you the ultimate head banging experience. Escape the mundane and monotonous night club scene and enter ours. VO: Join us for our head banging grand opening on the 26th of July! Visit www.twisted staircase for more information. Twisted Staircase- enter our world. s t a i r c a s e enter our world Starts to walk up satirs (faint beating Logo and slogan appears. sound in the background)
  • 24. Hallmark Moments Objective: To create a series of Valentines cards for the Hallmark brand that appeal to the section of target market that do not usually buy Valentines cards and presents. Two greeting cards were to be deigned as well as a poster to advertise the brand of greeting cards.
  • 25. Anti-Valentines Day cards WELCOME TO THE Enjoy the show! p r e s e n t s th e c o l l e c t i o n b y H a l l m a r k 14.02.2013 presents Featuring a collection of cards showcasing the soppy, consumerist-orientated nature of Valentines Day Watch in awe... An unimaginative, consumerist-oriented, shallow interpretation of romance day Two greeting cards and a poster advertising the Hallmark brand’s Valentines cards. The target market is people that will never buy Valentines Day cards. Part of the research identified why these potential Hallmark customers do not believe or enjoy the concept of these holidays. The results were that many people see it as a consumerist-orientated ‘show’
  • 26. Wine Label Design Objective: To design three wine labels. The design should be traditional and clean yet modern. One cover letter, e-mailer and envelope were also designed in copywriting. The cover letters needed to find the ‘voice’ of the wine and help introduce it to the potential buyer as direct mail.
  • 27. Wine Labels B oire Boire Boire Boir e 2005 2005 La Gautier Winery La Gautier Winery La Gautier Winery 2005 PE SSAC LE OGNAN C H A R D O N N AY P I N O T N O I R S A I N T- E S T E P H E Alc 15% by Vol 750ml Alc 15% by Vol 750ml Alc 15% by Vol 750ml B o i re Boire Boir e 2005 2005 Boire Bold and spicy, Boire is made from grapes that have been grown on the Stellenbosch vineyrds Bold and spicy, Boire is made from grapes that 2005 in Cape Town. The wine has been aged in oak have been grown on the La Gautier Winery Bold and spicy, Boire is made from grapes that barrels for two years and hand bottled for your vineyrds for at least 50 years. The wine has been have been grown on the La Gautier Winery enjoyment. aged in oak barrels for two years and hand vineyrds for at least 50 years. The wine has been bottled for your enjoyment. aged in oak barrels for two years and hand La Gautier Winery bottled for your enjoyment. Juliana Wine Far ms Cannes La Gautier Winery Contains Sulphates Juliana Wine Far ms Cannes La Gautier Winery Juliana Wine Far ms Cannes Contains Sulphates DO NO DRINK UNDER THE INFLUENCE Contains Sulphates DO NO DRINK UNDER THE INFLUENCE Alc 15% by Vol 750ml DO NO DRINK UNDER THE INFLUENCE Alc 15% by Vol 750ml Alc 15% by Vol 750ml
  • 28. Direct Mail Boire La Gautier Winery Boire La Gautier Winery est. 1989 O u r a i m i s t o produc e w ine s of t h e h ig h e s t qualit y w i th f r u i t t h at is h and s e le c t e d f rom our ve r y own v ineya r d s Boire o n t h e L a Gaut ie r Vineyards. T h e s e v ineyards have p ro d u c e d t h e s ame s upe r ior qualit y w ine ye ar af t e r ye a r w i t h i n t h e Canne s Valley s of Franc e. B o l d a n d s pic y, B oire is m ade f rom g rape s t h at have b e e n g row n on t h e L a Gaut ie r Wine r y v iney rds f o r at l e a s t 5 0 ye ar s. T h e wine h as be e n ag e d in oak bar re ls fo r u p t o 7 year s and h and bot t le d f or your e njoy m e nt . B oire La Gautier Winery est. 1989 O u r a i m i s t o p ro d u c e w i n e s o f t h e h i g h e s t q u a l i t y w i t h f r u i t t h at i s h a n d s e l e c t e d f ro m o u r ve r y ow n v i n eya r d s Choose from one of our o n t h e L a G a u t i e r Vi n eya r d s. T h e s e v i n eya r d s h ave p ro d u c e d t h e s a m e s u p e r i o r q u a l i t y w i n e ye a r a f t e r ye a r delicious Boire wines w i t h i n t h e C a n n e s Va l l ey s o f F r a n c e. B o l d a n d s p i c y, B o i re i s m a d e f ro m g r a p e s t h at h ave b e e n g row n o n t h e L a G a u t i e r Wi n e r y v i n ey r d s f o r at l e a s t 5 0 ye a r s. T h e w i n e h a s b e e n a g e d i n o a k b a r re l s f o r u p t o 7 ye a r s a n d h a n d b o t t l e d f o r yo u r e n j oy m e n t . Retain this bottle neck coupon in order to Boire recieve your discount on Choose from one of our delicious 10% off your next purchase Boire wines Saint-Estephe, Pessac Leognan or your purc hase Chardonnay Pinot Blanc Order now and recieve Cover letter design (above), e-mailer (right) and envelope (top right) 10% off that would be sent to the potential buyer via direct mail. Obtain your coupons and use them with your next purchase to recieve a discount
  • 29. Advertsing Practical ISTD- On this day Objective: The brief, created by the International Society of Typographic Designers, challenges designers to create strong typographic designs. The brief was to create a typographic design on “On this day.” A magazine spread tribute to the passing of Micheal Jackson was chosen.
  • 30. THE KING 1958-2009 1991 It ’s clo se t o MoI eDi NE II G H T a n d s m t h n g V L’ S I’m starting L Ut R K I N G in he dark with the man in the MIRROR RORRIM 1988 1982
  • 31. Awareness Campaign Objective: Working under art direction to create a comprehensive awareness campaign on any socially relevant issue directed at young adults. A cohesive visual identity was to be designed to apply to the program. An anti-rhino poaching capmpaign was chosen.
  • 32. Anti-rhino poaching awareness campaign GL OB AL HORN LOGO: Only the head of a rhino is used to emphasize the horn. The golden gradient globe behind the rhino is symbolic of the world and the people of the world standing behind poaching. It is also symbolic of a rising sun (the sun rises in the east) bringing new beginnings and hope. GLOBAL HORN www.globalhorn.org GLOBAL GLOBAL HORN HORN www.globalhorn.org www.globalhorn.org The posters take on a high fashion look to target the upper class far-east.
  • 33. Brochure and promotional items RHINO HORN IS NOT MEDICINE S ay no to r h i n o hor n Global Horn’s Say no to horn campaign aims to take a stand against rhino poaching and the illegal trade in rhino horn. I t is all about educating countries that rhino horn has no medicinal value, despite the long held belief to the contrar y. However rhino horn is still sought after and mainly in the East, Rhinos are dying for nobody ’s benefit – except that of the criminals involved in the Ounce for ounce, rhino horn is more valuable poaching rings. I t is estimated that near 95 than gold, which is why there is no quick percent of all rhinoceros horn poached in solution to putting an end to rhino poach- GLOBAL southern Africa ends up in the Far East, ing. The only way to tack le the issue is HORN China being the main consumer. through education. Global horn works on educating and creating awareness in the Far The principle cause of foreign demand is East on poaching and the devastating impact perceived pharmacological benefit in treat- it is having on the rhino. ing high fevers, influenza, hepatitis, and leuk aemia amongst other things, according to ancient Chinese writings. Yet, no medical research in the last 30 years has proved rhino horn to have any medical benefits. bga utie r@ globa lhorn.com (0 1 1 ) 6 2 2 -0 0 9 8 Fax : (0 1 1 ) 6 2 1 -0 0 9 9 GLOBAL DON’ T DESTROY 2 7 2 S tone Offic e Pa rk Cheriot S t re et , G re e nstone R i dge , HORN N AT U R A L B E A U T Y Joha nne s burg w w w. g l o b a l h o r n . o r g w w w . g l o b a l h o r n . o r g Promotional Items The name Global Horn was chosen because the campaign is aimed at a global audience. The main cause for Rhino poaching is the demand for the horn in the far-east as they believe that it has medicinal value. des troy natural bea By addressing the root of the problem and educating and making them n’t uty Do aware it can help combat the problem. D O N ’ T D E S T R O Y N AT U R A L B E AU T Y The ‘horn’ not only stands for the literal horn of a rhino but is also is a pun on the word as an alarm – a global call for people to help save the rhino. The campaign is aimed mainly at China and the far-east as this is where 90% of the horns poached off rhinos lands up. For this reason minimal words have been used in the posters. The message is clear and to the point with a simple anti-horn sign being used in order to get the message through a language barrier . The design is simple, clean and direct. GLOBAL HORN The colour gold was chosen as it symbolizes value, beauty and warmth. Also, ounce for ounce, Rhino horn is more expensive than gold.
  • 34. Events Campaign Objective: Working under art direction to create a comprehensive campaign promoting a large scale event. Joburg Day was chosen and a cohesive visual identity was applied to the campaign.
  • 35. Joburg Day events campaign MY MY CITY CITY 01 R CKS SEP R CKS 2012 IN TUNE WITH SANTAM AND T 94.7 HIGHVELD STEREO @ R I V E R S A N D S FA R M O YA 01 DELAZY PRIME CIRCLE MI CASA SEPTEMBER C HI A N O S K Y CR A Z Y W H I T E B OY LO C N V I L L E The G R A E M E 01 SEP 2012 WA TKI N S P ROJECT MY IN TUNE WITH SANTAM AND 94.7 HIGHVELD STEREO @ RIVERSANDS FARM CITY R CKS Tickets available at RIVERSANDS 01 SEP 2012 IN TUNE WITH SANTAM AND 94.7 HIGHVELD STEREO FARM MY RIVERSANDS CITY FARM R CKS IN TUNE WITH SANTAM AND 94.7 01 SEP 2012 HIGHVELD STEREO Cap Badges Tattoo RIVERSANDS FA R M A series of posters, magazine advert, pamphlet and a bridge Water Sticker billboard advertising Joburg Day. Nutrition Facts Chrystal Clear Water Purified by triple filtra- Serving size 500ml tion Servings per container Reverse Osmosis Amount per serving Calories 0 Total Fat 0g 0% 500ml Sodium 0g 0% Total Carbohydrates 0g 0% Protein 0g 0% Distribeted by Nestle 0800-5000-6060 STILL WATER
  • 36. Year End Exhibition Objective: Advertsing for the end-of year exhibition. To inform and lure people to the exhibition that shocases final-year learner work.