Yes, they matter, https://cannabis.net/blog/opinion/why-dutchie-matters

1. 10/22/21, 11:00 AM Why Dutchie Matters
https://cannabis.net/blog/opinion/why-dutchie-matters 2/15
DUTCHIE RAISES $350 MILLION
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2. 10/22/21, 11:00 AM Why Dutchie Matters
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Why Dutchie Matters
Cannabis tech startup Dutchie raised another $350 million to reach a new $3.75 billion valuation
Posted by:
The Undercover Stoner , today at 12:00am
Dutchie Raises $350 Million, Doubling Valuations to $3.75
Billion
The ongoing thesis that "touching the customer (and their data!)" is now more important than "touching the plant" is
playing out everyday in new record valuations for cananbis tech companies and websites with traffic. Data is the new
doobie. If you haven't followed the full story and our running diary of tech deals, read this article on how "Apple Just
Changed the Marijuana Industry Forever" (https://cannabis.net/blog/opinion/apple-just-ended-the-marijuana-industry-
as-you-know-it-tech-and-traffic-are-now-more-valuable-t). A decision by Apple to allow certain cannabis apps in the app

3. 10/22/21, 11:00 AM Why Dutchie Matters
https://cannabis.net/blog/opinion/why-dutchie-matters 4/15
store began Cannabis 2.0, a new arms race to see who could created the "Amazon 2-click" cannabis buying experience
in one seemless ecosystem. Think Amazon ordering for weed. Valuations and funding took off for cannabis traffic
(data), and ordering and delivery platforms, as the future of buying weed was now clear, it will be like everything else on
Amazon, online, through an app, and expected in 48 hour or less.
First Weedmaps, the most successful cannabis company in history, got a $2 billion dollar valuation, then Leafly went
public in a SPAC, then delivery platoform EAZE got more money and bought and MSO (and just opened their first EAZE
dispensary). The TECH guys were no longer the lower fish on the totum pole. Their access to consumers and data was
the future of selling cannabis, not the plant itself. Green Market Report got snapped up by Crain Publishing in a private
deal. Jane menu management and ordering platform got a new $100 million funding round to reach a $1.2 billion
valuation. PotGuide.com sold to a Canadian public company for $8.5 million.The latest splash was Dutchie trumping
them all with a new $350 million raise, and new valuation at $3.5 billion! We wound't even get into the billion dollar
valuations wholesale trading and selling sites like LeafLink and LeafBuyer now carry on with.
Getting and owning the consumer is now the golden goose, not getting and owning the plant. You can follow our
updates on cannabis tech deals and funding here. (https://cannabis.net/blog/opinion/apple-just-ended-the-marijuana-
industry-as-you-know-it-tech-and-traffic-are-now-more-valuable-t) The arms race is heating up as monsters need to be
created to eventually fight Amazon and CVS/Walgreens for future cannabis sales and customer data. Weedmaps is
building a warship, Dutchie is there, EAZE is already selling their own weed to delivery customers (Hello, margins!), Jane
now has the access to capital to build a formidable moat around traffic as well.
But who is Dutchie and how did they get here? Is the statement true that if EAZE did it job day #1 then there would be
no Dutchie? In the same sense, if High Times moved quicker and saw the future of digital, there would be no Weedmaps
today. Why are we now all using the High Times map and dispensary listing app today, they had a 20-year head start?
Dutchie is a technology platform established by Ross and Zack Lipson and Zach 2017. The platform powers dispensary
operations and offers consumers easy and safe access to cannabis. The platform also supports the increase in positive
societal change that marijuana is ushering into the world.

4. 10/22/21, 11:00 AM Why Dutchie Matters
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Dutchie has come a long way since it was founded. The company has gone on to reach a valuation of $3.75 billion after
raising a total of $350 million in series D of its second large round of funding. This new valuation more than doubles
what was announced early this year.
Around March of 2021, Dutchie raised about $200 million in Series C of its funding reaching a valuation of 1.7 billion
dollars. During that time, the valuation was eight times more than the $200 million valuations reached in the $35 million
Series B of funding.
Previous Round of Funding (Series C)
The Series C round of funding was led by Tiger Global and also saw the participation of Thrive Capital, Dragoneer, Gron
Ventures, Snoop Dogg’s Casa Verde Capital, former Starbucks chairman Howard Schultz, and DFJ Growth.
At the time of the series C funding, Dutchie was witnessing major growth. The company took advantage of the general
swell in the cannabis industry amid the pandemic. And also benefited from the increase in the legalization of cannabis
in various states across the U.S.
At that time, the company was also able to acquire cannabis-related software providers Leaflogix and Greenbits.
Dutchie also appointed a new executive chairman in the person of Tim Barash, a former Toast CFO. Total funding as of
then was $253 million.
Latest Round of Funding (Series D)
D1 Capital Partners led the latest round of funding which also saw participation from Dragoneer, Tiger Global, DFJ
Growth, Gron Ventures, Thrive Capital, and Casa Verde Capital. New investors such as Glynn Capital, Park West Asset
Management, and Willoughby Capital also participated in the funding. The latest round of funding boosts Dutchie's total
funding to more than $600 million.
The new funding is to be used to employ new employees, create new products and reach new markets outside North
America. Presently, Dutchie employs more than 500 employees across 40 states in the U.S and Canada. In terms of
technology, Dutchie makes use of point of sale, e-commerce, and seamless payment solutions. These technologies

5. 10/22/21, 11:00 AM Why Dutchie Matters
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power yearly sales of over $14 billion at about five thousand dispensaries all over North America. With this new funding,
Dutchie will be able to do so much more.
A Better Future for Dutchie
The CEO and co-founder of Dutchie, Ross Lipson made some interesting comments in an interview with TechCrunch. He
talked about Dutchie's tailwind driven by more adoption of cannabis, more states enacting friendlier legislation, and the
health benefits of cannabis.
Lipsom asserted that cannabis is truly a force to reckon with, which makes it the most exciting news for the company.
He cited that the cannabis industry is the fastest growing industry in the economy seeing a growth of 35% over the
years. Lipsom also claimed that they've achieved a growth of 100% with their dispensaries. Presently, Dutchie has more
than 5,000 dispensaries across North America.
In preparation for the future, Dutchie is constantly working to move the industry forward by educating the general
public. Dutchie constantly educates the public on the benefits of cannabis and backs more regulatory and legalization
work. There's no doubt marijuana is attracting major investment and talent into the industry. And not just that, more
startups are also starting to bring better technology into the industry.
According to Crunchbase, about $357 million has been invested into several cannabis companies this year. Many
forecasters also claim that the Cannabis industry would grow to be a $100 billion industry in the United States by 2030.
Earlier this year, the managing director of Poseidon Investment Management, Morgan Paxhia
(https://cannabis.net/blog/opinion/6-weed-wonder-women-kicking-bud-and-taking-names-in-the-cannabis-industry), in
an interview with TechCrunch was also optimistic for the future. Paxhia said that the year 2021 has been amazing for
the cannabis industry but more is still expected to come on the scene. Paxhia expects capital flows to increase
incredibly from demand, new innovative startups to get established, and good public markets to bring more IPOs.

6. 10/22/21, 11:00 AM Why Dutchie Matters
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Dutchie's relationship with Investors
Dutchie's relationship with existing investors has been great so far. And one of the relationships that stand out is that
with D1 Capital. Dutchie has had a long relationship with D1 Capital for quite some time now. They keep constant
communication about customers and overall business. And to keep up with demands, both D1 and Dutchie decided it
was right to expedite the mission to simplify dispensary operations.
To this end, Dutchie has committed a $100 million investment into research and development over the next year. This is
where a percentage of the new funding will be going. Not just that, Dutchie is also planning to have an employee base of
500 people in 40 states across the US and Canada.
With Dutchie now in Series D territory, Lipson tried to answer if an IPO is part of the company's future expectations. He
said Dutchie is always in the business of considering all opportunities. As regards the future of the cannabis industry, he
asserted that the industry will continue to witness adoption in all areas. Most particularly as more people are being

7. 10/22/21, 11:00 AM Why Dutchie Matters
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educated to find the right modality and product and with more states legalizing cannabis.
More initiatives such as the Safe Banking Act will allow banks to offer financial services
(https://cannabis.net/blog/opinion/who-buys-10-ounces-of-weed-at-a-time-digging-into-senator-schumers-maddening-
marijuana-bill) for cannabis-related businesses. Lipson affirmed that initiatives like this and federal legalization of
cannabis will certainly take some time. But Dutchie is optimistic that it will eventually come.
Bottom Line
Dutchie continues to ride the wave of support for cannabis legalization in the United States as well as the passage of
favorable legislation across various states. The sale of legal cannabis is expected to hit $24 billion by the end of 2021
and Dutchie has positioned itself for such opportunities. In fact, a lot of previously uninterested companies are already
starting to change their tune on cannabis; getting ready for opportunities that may come while the smart few are
already making the most of the existing opportunities available in the industry. A good example is weedmaps who
recently went public and officially began trading this year. The future of the cannabis industry is truly bright!
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10. 10/22/21, 11:00 AM Why Dutchie Matters
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OPINION
Will President Biden Pardon People with Past Federal Drug Convictions?
Jen Psaki, the White House press secretary, announced that the federal government has been thinking of ways to use the president's executive authority to grant
pardons to inmates with charges related to non-violent drug arrests and convictions. Psaki said this would begin around the midpoint of the president's term in
office.

11. 10/22/21, 11:00 AM Why Dutchie Matters
https://cannabis.net/blog/opinion/why-dutchie-matters 12/15
(https://cannabis.net/blog/opinion/will-president-biden-pardon-people-with-past-federal-drug-convictions)

12. 10/22/21, 11:00 AM Why Dutchie Matters
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(https://cannabis.net/blog/opinion/cannablends-how-to-spice-up-your-joint-with-herbal-blends)
OPINION
Cannablends - How to Spice Up Your Joint with Herbal Blends
Today, we’re going to be taking a closer look at non-traditional herbal mixtures you can add to your weed to create a completely different physiological effect.
We’ll be talking about a few different types of herbs and their traditional or medicinal uses. Some of these techniques have been used for thousands of years to
treat a wide array of physical ailments and the best of all – most of them you can grow yourself!
MEDICAL