Bill Gray on the AAAA’s Work to Improve the Advertising Industry

1. Bill Gray on the AAAA’s Work to
Improve the Advertising Industry

2. ● The American Association of Advertising Agencies
(AAAA) is the premier trade group for advertising
professionals in the United States with the stated
mission of strengthening the industry.
● In order to address concerns over unethical business
practices, the AAAA formed and began operations
in 1917.
● Throughout its nearly 100 years in operation, the
group has supported those working in advertising
through lobbying, teaching, and research.
● Its members are expected to abide by its ethical
standards, which include a stated obligation not only
to clients, but to the public and media as well.

3. ● In addition to its industry wide assistance, the
AAAA also helps individual advertising
professionals by offering group health, workers
compensation, and retirement plans.
● In 2011, these programs saved members
approximately $10.5 million.
● The AAAA’s foundation also supports grant and
scholarship programs for advertising students.

4. ● Bill Gray is a business professional, former Co-CEO
of Oglivy Group North America, and past director of
the AAAA.
● Bill Gray founded Oglivy’s Diversity Council in
2008, and spent 16 years on the company’s
worldwide board.