Introduction to business researach

1. INTRODUCTION TO BUSINESS RESEARACH
Research:
Researchisthe processto find solutionthrough scientificmethodsof problemsaftera studyand
analysisof the factors.
Types of Research:
There are 2 typesof research,
I. Basic Research
II. AppliedResearch
i)Basic Research:
A broaderobjective togainknowledge andunderstandinghow problemsoccur inotherplaces.
ii) Applied Research:
isspecificallyaimedatsolvingacurrentproblem.
For otherconcernswe may do researchfor,
 Natural sciences
 Social sciences
 Managementsciences
Business Research:
BusinessResearchcanbe done if problemisreferred to,
 Accounting
 Finance
 Management
 Marketing.
We followaprocesstoconduct researchthat isbeingtriggeredforaspecificproblem
stepsare as follows:
1) Identifyingproblems and opportunity
2) Review the environment , context of the problems variables relationship
3) Evaluating the course of action or consequences of alternativecourseof action
4) Explore the nature of the problems analyzingdata determine factors associated with problems
Ethics in Research:Ethicsinbusinessresearchrefersto code of conductsof behaviorwhile
conductingresearch.