BI Survery 13 from Business Application Research Center (BARC). Souce: https://www.microstrategy.com/us/company/analyst-reviews

1. SUMMARY RESULTS FROM
The BI Survey is the most comprehensive independent survey of the on-line analytical processing and business intelligence market
This summary of the major result categories of The BI Survey 13 results was produced by MicroStrategy with full approval by BARC.
THE
BI SURVEY 13

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Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033,
6,400,265, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,661,340, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137,
6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512,
7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942,
7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178,
7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411, 8,452,755, 8,521,733, and 8,522,192.
Other patent applications are pending.

3. TABLE OF CONTENTS
Overview of The BI Survey 13 Page 3
Are The BI Survey 13 results consistent with the trends
from the prior 11 years? Page 3
Are the differences between the mega-vendors and
an independent vendor like MicroStrategy significant? Page 4
Are the differences between the specialty vendors and
an independent vendor like MicroStrategy significant? Page 4
How important is product response time and performance? Page 4
How should organizations select products? Page 4
The BI Survey 13 summary results Page 4
Business value Page 5
Mobile BI Page 5
Innovation Page 6
Advanced information design Page 7
Product performance Page 8
Data volume Page 8
Product satisfaction Page 9
Vendor relationship Page 10
Vendor support Page 10
Conclusion Page 11
For more information about The BI Survey 13, please visit: www. bi-survey.com

5. THE BI Survey 13 - Summary Results
3
SUMMARY RESULTS FROM THE BI SURVEY 13
The BI Survey is the world’s most comprehensive independent survey of the business intelligence (BI) market space and products and is
conducted annually by the Business Application Research Center (BARC). The BI Survey 13 follows eleven successful editions of The BI
Survey. It is important to note that last year the numbering of The BI Survey has changed so that The Survey number now aligns with
the year in which the data was collected.
Overview of The BI Survey
The Survey is the largest and most thorough fact-based analysis of the BI
market currently available, using 12 years of experience to analyze market
trends and debunk many myths surrounding the BI industry.
The BI Surveys provide insight into actual BI implementation experiences
as well as the usage patterns and technical characteristics of the most
popular BI products. The BI Surveys examine how companies choose
their BI products, how they use these products, and how successful they
are with them. The Survey is also notable in that it takes on challenging
issues not covered by typical BI product reviews, such as barriers to wider
deployments and factors leading to product discontinuance. As a result,
the Survey is uniquely positioned to detail BI purchasing and deployment
best practices.
The BI Survey conclusions are solely based on statistical analysis of
information provided by respondents who have delivered business
benefit. This year, statistically-significant data was collected for 30 different
BI products. This edition has increased the range of products reviewed. It
includes not just products from well-known BI giants, but also specialist
tools from much smaller vendors and open source vendors. Each of these
30 BI products was analyzed across 28 Key Performance Indicators (KPIs).
Products analyzed in The BI Survey 13, listed in alphabetical order
and including the number of responses per product, were: arcplan
(98), Bissantz (92), BOARD (74), Corporate Planning (34) Cubeware
Cockpit (88), Cyberscience (60), Dimensional Insight (61), Evidanza
(29), IBM Cognos BI (96), IBM Cognos TM1 (51), Infor (85), Information
Builders (52), Jedox (127), Logi Analytics (41), Microsoft Excel (44),
Microsoft SSAS (145), Microsoft SSRS (50), MicroStrategy (128), Oracle Essbase
(54), Oracle BI Foundation Suite (47), Pentaho (36), Phocas (68), Pyramid
Analytics (45), QlikTech (178), SAP BO Webl (71), SAP BW (103), SAS (36),
Tableau (48), TARGIT (62), Yellowfin (30) and Others (133).
This BI Survey 13 Summary, prepared by MicroStrategy using BARC’s results
and charts, focuses not only on the six largest BI platform vendors, including
MicroStrategy, SAP Business Objects, SAP BW, Oracle BIEE, IBM Cognos, and
Microsoft SSRS to make direct comparisons within a like group of vendors
typically considered for similar types of BI applications but also the specialty
vendorsTableau and QlikTech to compare visual data discovery capabilities
and to account for multiple product offerings within a product suite.
The BI Survey is 100% independent of any BI vendor influence and is not
commissioned, funded, suggested, or sponsored by vendors in any way.
Vendors have no input into the questions or into the analysis of Survey
results. Therefore, business intelligence consumers can be reassured that
the survey accurately reflects real-world experiences of individuals in
companies like theirs and is free from vendor influence and author bias.
In total, 3,149 people responded to The Survey with 2,298 answering a
series of detailed questions about their usage of a named product.
The KPIs are calculated so that better-than-average products always have
scores of greater than 1.0, while less good products score less than 1.0.
When viewing the peer group KPI charts, note that the average for each
peer group will usually be either higher or lower than 1.0 because the peer
groups are all subsets of the overall sample.
The products are sorted by value, the better the product the higher
the value. The average is displayed as a green bar and separates
the products into two groups, the ones that have performed
better than average and the ones that have performed worse
than average.
Are The BI Survey 13 results consistent with the trends from
the prior 11 years?
Though the results range widely between vendors, most of these findings
are consistent with prior survey findings. Interestingly, the same vendors

6. 4
which outperformed in The BI Survey 13 have outperformed in the market
over the previous eleven years. Similarly, the set of vendors who did not
generally perform well this year have also not fared well in the past eleven
years of the survey.
Specifically, MicroStrategy has scored at, or been very close to, the
top in Data Volume, Mobile BI, Innovation, Business Benefit, Vendor
Support, and Product Quality/Satisfaction and across all Scalability and
Performance categories for eleven years running. In contrast, SAP BO
has been at or near the bottom in these same categories over the same
twelve-year time frame.
Are the differences between the mega-vendors and an
independent vendor like MicroStrategy significant?
Based on the survey results, significant differences exist between the mega-
vendors and an independent vendor like MicroStrategy. As an independent
or “best-of-breed”vendor MicroStrategy is wholly focused on BI, optimized
for open system solutions and has been developed completely organically.
Conglomerate or“mega-vendors”are vendors such as SAP BO, IBM Cognos,
Oracle and Microsoft that offer a full enterprise software stack and optimize
their BI offerings for their software stack and grow by acquisition.
This document will show that the mega-vendors often score lower than
independent vendors like MicroStrategy. Furthermore, MicroStrategy
outperformed the conglomerate vendors in most key areas such as Data
Volume, Mobile BI, Innovation, Business Benefit, Product Satisfaction,
Support Quality, Query Performance, Advanced Information Design and
Recommendation among others.
Are the differences between the specialty vendors and an
independent vendor like MicroStrategy significant?
Based on the survey results, significant differences exist between specialty
vendors like Tableau and QlikTech and an independent vendor like
MicroStrategy.MicroStrategyoffersagilityandexcellentvisualdatadiscovery
capabilitiesalongwithgovernance.ThisdocumentshowsthatMicroStrategy
outperformed Tableau and QlikTech in key areas like Investment,
Data Volume, Mobile BI, Product Satisfaction, Chosen as Standard and
CompetitiveWin Rate.
How important is product response time and performance?
The BI Survey 13 looked closely at the impact of query performance and
found, as in every year the survey has been conducted, the most frequently-
reported product problem continues to be poor query performance. If users
have to wait too long every time they run a query, they become frustrated
and user adoption is poor. As expected, The BI Survey 13 also found that
fast query performance continues to be amongst the most frequently
cited selection criteria for software. According to The BI Survey 13, “sites
that used good query performance as a key selection criterion were more
successful in business terms than those that did not.”1
Organizations should
prioritize query performance as a key criterion in their vendor selection to
maximizeoverallprojectsuccess.AsBARCsays,“…Mostparticipantsfocused
instead on criteria such as‘functionality‘ (47 percent),‘ease-of-use for report
recipients’ (42 percent), ‘fast query performance’ (36 percent) and ‘ease-of-
use for report designers’(34 percent).”2
This continues to remain equally valid
inThe BI Survey 13.
How should organizations select products?
The BI Survey 13 looked at the impact of multi-product competitive
evaluations on project success. Once again, BI projects based on a multi-
product competitive evaluation and selection process achieve far more
business benefits than those based on a single product selection or
no formal product evaluation. Vendors such as SAP Business Objects
and Oracle, which are selected most often for corporate reasons, such
as product bundling, without a multi-product competitive evaluation
achieve low scores in all of the business benefit and project success
areas analyzed.
The BI Survey 13 Summary Results
This document evaluates MicroStrategy against different peer groups like
Competitive peer group, Large International Vendors, Dashboard Vendors
and the specialty vendors QlikTech and Tableau. The Competitive peer
group is a custom peer group and represents the set of products that are
typically considered for similar types of enterprise BI applications. It consists
of the following vendors: MicroStrategy, SAP Business Objects, IBM Cognos,
Oracle OBIEE, Microsoft SSRS, SAP BW. There is also a comparison with the
specialty vendors QlikTech and Tableau who offer dashboarding and visual
data discovery capabilities.The document evaluates the peer groups across
a number of the KPIs analyzed in The BI Survey 13. The KPIs presented here
aregroupedintothreecriticalareastoallowthereadertoquicklyassesshow
the BI platform products perform in real-world deployments:
• BusinessValue
• Product Performance
• Vendor Relationship
1 BARC “The BI Survey 13 The Results” by Melanie Mack and Dr. Carsten Bange, January, 2014
2 BARC “The BI Survey 13 Best Practices” by Melanie Mack and Dr. Carsten Bange, January, 2014

7. THE BI Survey 13 - Summary Results
5
MicroStrategy (1)
Tableau (2)
Oracle BI Found. Suite (3)
QlikTech (4)
IBM Cognos BI (5)
Average
SAP BW (6)
SAP BO Webl (7)
Microsoft SSRS (8)
2.07
1.50
1.41
1.35
1.25
1.10
0.47
0.42
0.36
Average MicroStrategy
Competitive Peer Group
© BARC
THE BI Survey 13
Mobile BI measures whether a BI product is being used for mobile BI
functionality in the respondent’s company. As can be seen in the figure
above, MicroStrategy scored 88% higher than the average, over 300%
higherthanSAPBO,65%higherthanIBMCognos,53%higherthanQlikTech
and 33% higher thanTableau. As BARC testifies,“Our experience in the field
is that mobile BI is strongly demanded by customers and commonly used
in the early stages of a software selection process.”3
“Customers have responded positively to MicroStrategy‘s high investment
and focus on mobile BI. Its solution supports not just BI but also a range
of broader mobile functions”, said Dr. Carsten Bange, founder and CEO
of BARC. “Another expected result because of MicroStrategy’s focus and
investment in the mobile BI market over the past few years. The company
spotted the trend before other vendors and was therefore first into market
with a well-received solution. The larger vendors do not perform as well
with their technology in this area.Their offerings lack the functionality and
acceptance that users expect from them. MicroStrategy focused on the
iPad early and bet on the right horse.“
MicroStrategy’s mobile product is a full mobile enterprise application
development platform. BI is just the starting point as MicroStrategy also
enables transactions and rich multimedia and analytics. Transactions
include mapping, alerting, approval management, and editable grids and
data entry. Rich multimedia enables the embedding of videos, eBooks,
PDF documents, games, and other media directly into the BI app for a fully
integrated experience, ensuring users never have to leave the application.
“Mobile is a clear example of MicroStrategy’s innovation and tendency to
be on the forefront of offering new BI functionality based on leading edge
technologies,”said Dr. Carsten Bange.
Business value
Mobile BI: How many sites currently use Mobile BI with their BI tool
3 BARC “The BI Survey 13 The Results” by Melanie Mack and Dr. Carsten Bange, January, 2014

8. 6
MicroStrategy (1)
QlikTech (2)
Oracle BI Found. Suite (3)
SAS (4)
IBM Cognos BI (5)
Oracle Essbase (6)
Information Builders (7)
Average
Microsoft SSRS (8)
Infor (9)
IBM Cognos TM1 (10)
Microsoft SSAS (11)
Microsoft Excel (12)
SAP BO Webl (13)
SAP BW (14)
1.22
1.18
1.10
1.03
0.92
0.90
0.88
0.85
0.84
© BARC
THE BI Survey 13
Average Large
International
Vendors Peer Group
0.78
0.70
0.68
0.67
0.55
0.46
Innovation is an aggregate KPI comprised of the following root KPIs: Cloud
BI, Collaboration, Mobile BI and Advanced information design.The BI Survey
13 asked respondents whether they are using the above technologies or
functionality as provided by their vendors. As seen in the figure above,
respondents are choosing MicroStrategy for these new technologies far
more frequently than its peers. MicroStrategy rated 43% more innovative
than the average of this peer group, 32% more innovative than Cognos, and
121% more innovative than SAP BO.
“Iftheyaretocompetesuccessfully,vendorssuchasMicroStrategymustpay
great attention to market trends and innovation.This is where the company
excels and its leading position is endorsed by The Survey’s respondents.
MicroStrategy’s new innovations are well integrated into its BI suite and it is
one of the market leaders in mobile BI and visualization.
Butratherthanfocusingonshortterminnovations,MicroStrategyhasalong
term strategy based on releasing stable products that are highly integrated.
Companies also perceive the company as an innovative vendor having
addressed cloud and mobile BI quite early and implemented technology
much better than other, larger vendors”, said Dr. Carsten Bange.
Innovation: Combines the ‘Cloud BI’, ‘Collaboration’, ‘Mobile BI’ and ‘Advanced information design’ KPIs to measure the product’s level of innovation

9. THE BI Survey 13 - Summary Results
7
Infor (1)
MicroStrategy (2)
Information Builders (3)
QlikTech (4)
SAS (5)
Oracle Essbase (6)
Microsoft SSRS (7)
Average
Microsoft SSAS (8)
Oracle BI Found. Suite (9)
IBM Cognos BI (10)
SAP BO Webl (11)
IBM Cognos TM1 (12)
SAP BW (13)
Microsoft Excel (14)
1.37
1.15
1.04
0.98
0.97
0.93
0.93
0.85
0.80
© BARC
THE BI Survey 13
Average Large
International
Vendors Peer Group
0.74
0.73
0.71
0.68
0.45
0.35
Advanced Information Design measures how many sites are using
advanced information design with their BI product. The BI Survey 13 asked
respondents whether the tool they are most familiar with is being used
for advanced information design by their company. As seen in the figure
above, MicroStrategy is one of the top vendors compared to its peers.
MicroStrategy rated 35% more than the average of this peer group, 57%
more than Cognos, and 61% more than SAP BO, and 17% more than
QlikTech under the Advanced Information Design KPI.
“MicroStrategy leads in all information design peer groups and shows the
tool can support information design standards”, said Dr. Carsten Bange.
Advanced information design: How many sites currently use advanced information design with their BI tool

10. 8
MicroStrategy (1)
SAP BW (2)
Oracle BI Found. Suite (3)
Average
SAP BO Webl (4)
Microsoft SSRS (5)
Tableau (6)
IBM Cognos (7)
QlikTech (8)
4.11
1.50
1.41
4.01
3.75
1.39
0.90
0.89
0.05
Average MicroStrategy
Competitive Peer Group
© BARC
THE BI Survey 13
2.10
1.75
Once again MicroStrategy beats every one of its competitors in the data
volume category. For the twelfth consecutive year, MicroStrategy customers
indicated that they, by far, analyzed the largest volumes of data. As the
figure above shows, MicroStrategy customers analyze median data volumes
that are 95% larger than the average in this peer group, 720% larger than
QlikTech customers, 356% larger than QlikTech customers, 361% larger than
IBM Cognos customers, and 134% larger than SAP BO customers.
“The company tops each peer group in the data volume KPI – this is unique
and consistent with previous years’results. From our research and consulting
experienceweknowMicroStrategyisoftenachoiceinlargedatawarehouse
projects.This reflects upon the strength of its ROLAP engine and new in-
memory cubes. Its administration features also support large numbers
of users and manage query performance for large databases”, said
Dr. Carsten Bange.
Cube-basedOLAPproducts,suchasthoseemployedbysomeoftheMicrosoft
andCognosproducts,inherentlylimitthelevelofdetailthatcanbeanalyzed
astheirspeedisbasedontheirdatabeingpre-aggregated.Theseproductsare
optimizedforanalysisofsummary-levelorsmallvolumesofdata,butarenot
suitable for the more valuable, transaction-level BI applications. In contrast,
MicroStrategy’s proprietary Relational OLAP (ROLAP) technology allows
interactive analysis of multiple terabyte-sized data warehouses, including
hundreds of TBs – and at the speed of thought so analyses feel natural.
Product Performance
Data volume: The average volume of data reported in respondents’ largest applications

11. THE BI Survey 13 - Summary Results
9
MicroStrategy (1)
Oracle BI Found. Suite (2)
QlikTech(3)
Microsoft SSRS (4)
IBM Cognos BI (5)
Average
SAP BW (6)
SAP BO Webl (7)
1.04
1.50
1.41
1.00
1.00
1.39
0.90
0.89
Average MicroStrategy
Competitive Peer Group
© BARC
THE BI Survey 13
0.97
0.97
0.96
0.90
0.84
The Product Satisfaction KPI measures product problems. As this is a
negative measure, the KPI is lower with a larger number of problems and
increases as the number of problems decreases. MicroStrategy’s lead in
product satisfaction is clear from the above figure.
The MicroStrategy platform has been organically designed and built from
the ground up with no part of it having been acquired externally. It’s one
of the most unified and organic BI platforms in the market. The result is a
higher level of quality. In contrast, mega-vendor BI platforms like Oracle
OBIEE, IBM Cognos, and SAP BO have been cobbled together from
numerous acquisitions. Users see substantial differences in quality between
products organically designed and developed by a single company and
products that are the result of numerous acquisitions, some of which cause
redundancy and others that just add complexity.
“MicroStrategy shows itself to be one of the top players when it comes
to customer satisfaction. This is in no small part due to its clean, modern
technology and good customer support”, said Dr. Carsten Bange. He added,
“Customers really like the integrated, modern and clean architecture of
MicroStrategy’s BI suite and so it is no surprise that it achieves the leading
ranking in this category.”
Product satisfaction: Measures the frequency of problems encountered with the product

12. 10
Information Builders (1)
SAS (2)
MicroStrategy (3)
Microsoft SSAS (4)
QlikTech (5)
Microsoft SSRS (6)
Infor (7)
SAP BW (8)
IBM Cognos TM1 (9)
Average
IBM Cognos BI (10)
Oracle BI Found. Suite (11)
Oracle Essbase (12)
Microsoft Excel (13)
SAP BO Webl (14)
1.23
1.09
1.01
0.96
0.91
0.86
0.84
0.83
0.79
© BARC
THE BI Survey 13
Average Large
International
Vendors Peer Group
0.78
0.72
0.63
0.56
0.33
0.14
The level and depth of vendor support is becoming increasingly critical as
BI becomes more integrated into organizations’operations. Better product
support often results in higher application success rates and helps to ensure
customers get full value from their BI investments. A consistent finding
throughout The BI Surveys is that companies striving to maximize the
business benefits of a BI project should prioritize customer support quality
as a key evaluation criterion.
The three mega vendors’(Oracle, IBM and SAP) customers have traditionally
been the least satisfied with the quality of support. MicroStrategy speculates
that low overall product support quality ratings for these vendors likely
stems from their strategy to acquire rather than to organically develop
their products. Given the historically poorly rated support of acquired
technologies, it is likely that customers of all BI platforms resulting from large
mergers will see continued ongoing support challenges.
As shown in the figure above, MicroStrategy scores 29% higher than the
average in this peer group, 621% higher than SAP BO, 60% higher than
Oracle and 40% higher than IBM Cognos.
Vendor relationship
Vendor support: Measures user satisfaction with the level of vendor support provided for the product

13. THE BI Survey 13 - Summary Results
11
Conclusion
The BI Survey 13, the leading independent survey of real-world BI
implementations provides unique, statistically significant insight into actual
BI implementations and customer experiences with various BI products.
The results of the survey provide an important guide to the product
capabilities and support that users can expect from the various vendors.
Survey respondents are both critical and candid in their assessments. Since
the choice of a BI product has a significant impact on overall BI project
success, it is recommended that meaningful product evaluations, starting
with a close review of the product benchmarks in The BI Survey 13, should
be conducted when embarking on new BI projects.
Notable in The BI Survey 13 results are the widely varying customer
experiences and product results among the BI products. Some of the many
categories in which clear vendor trends have emerged over the past twelve
years include:
• DataVolume
• Vendor Support
• Innovation
• Mobile BI
• Chosen as a Standard
• Investment
• Product Satisfaction
• CompetitiveWin Rate
In the above categories, for the select peer group, MicroStrategy has
consistently been a leader, sometimes by a wide margin, in the twelve
years The BI Survey has been conducted. MicroStrategy ranked first in
Data Volume, Mobile, and Innovation among large international vendors
in a comprehensive survey of companies using business intelligence
software products.
In addition to achieving high ratings in the large international vendor peer
group, MicroStrategy also achieved high ratings in Dashboard vendor
peer group.
“Over a number of consecutive BI Surveys, MicroStrategy has consistently
scored at or near the top of its peer group in Data volume, Performance,
Mobile and Innovation. This trend has continued in The BI Survey 13.
This is a reflection of MicroStrategy’s continued focus on the quality and
performance of the platform as well as its dedication to innovation,” said
Dr. Carsten Bange, Founder and CEO of BARC. He added, “The results of
The BI Survey match closely with BARC’s field experience. MicroStrategy is
one of the top vendors in query performance, user satisfaction, and mobile
support. It also shows it can compete not only with the big vendors but
also in the Ad-hoc Analysis and Dashboard peer groups with smaller and
specialized products”.
Melanie Mack, co-author ofThe BI Survey, stated:“I attribute MicroStrategy’s
continued high rankings in The BI Survey to its focus on maintaining the
integrity and quality of its unified platform. In addition, the company
continues to be at the forefront of new functionality.”

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