BA (Hons.) English Yr 2 Mauritius Done by: Bhavna, Deepa, Deveena

1. What is text?

2. Outline
• Introduction
• Example : written text
• Example: Visual text

3. Introduction
• A construction, not a transparent window on
reality
• Demands personal engagement
• Anything that has a message
• Can be read and interpreted differently
according to the readers and contexts.

4. For instance in written text...
• Tenesse Williams’
A streetcar named desire
• Stella-embodiment of the
stereotypical wife
• Dependent upon her husband
Stanley
• Seems absolutely normal
• Text- can interpreted and
carries ideologies

5. A look at a visual text...

6. • Ad makers also rely on ideologies
• Typical men’s talk- football and goals
• Appears normal- effect of normativisation
• Patriarchal structure of society
• ‘home’ for women
• ‘outside world’ for men

9. Visual Image
• Patriarchal domination
• Immanence v/s Transcedence
• Women as second sex ( De Beauvoir,1949)
• Role of self v/s the other
• Difference in upbringing