1. SMG TOONS MARKETING
REPORT
SEPTEMBER 2013

2. Screenvision Promotion
• 6 weeks x 101 screens
• Estimated attendance = 750k
• X 3 impressions per visit = 2.25M
• Approximate retail value of ad space = $20,316

3. beta.studiomoviegrill.com

4. www.studiomoviegrill.com

5. Subject: We Caillou! Do you?
Sent: September 3, 2013
Distribution: 322k subscibers

10. Email Newsletter Summary
• 14 newsletters
• x322k subscribers
• 4,508,000 emails sent

11. Subject: SMG Toons presents a
special gift from the creators of
Caillou.
Sent: September 18, 2013
Distribution: 324,066
Opens: 37,149
Clicks: 840
Open %: 11.5
Click %: 2.3

13. www.facebook.com/CaillouOfficial

14. www.facebook.com/StudioMovieGrillFan
223,514 fans

22. Marketing Summary
• Screenvision:
o 6 weeks x 101 screens
o Estimated attendance = 750k
o X 3 impressions per visit = 2.25M
o Approximate retail value of ad space = $20,316
• Email Marketing:
o Inclusion in SMG Newsletter x 14
§ Distribution = 4.5M
o Dedicated emails x 2
§ Distribution = 644k
§ Opens = 37,149
§ Clicks = 840
• Facebook:
o Potential Audience = 223,514
o Impressions = 108.148
o Likes = 237
§ Additional viral likes = 12
o Shares =56
§ Additional viral comments = 6
o Comments = 47
§ Additional viral shares = 22
o Clicks = 543

23. LOCATION ATTENDANCE
PLANO 176
COPPERFIELD 151
ARLINGTON 86
LEWISVILLE 111
ROYAL 156
CITY CENTRE 325
HOLCOMB BRIDGE 207
SCOTTSDALE 144
WHEATON 176
SPRING VALLEY 107
DULUTH 92
TOTAL 1731
ATTENDANCE
BY
LOCATION
PLANO
COPPERFIELD
ARLINGTON
LEWISVILLE
ROYAL
CITY
CENTRE
ATTENDANCE
BY
MARKET
ATLANTA
CHICAGO
DALLAS
HOUSTON
Attendance Summary

24.
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker
Director of Alternate Programming
lmcquaker@studiomoviegrill.com
8350 N. Central Expressway
Suite 400
Dallas, Texas 75206