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How to Become a TeamRaiser Jedi Master (bbcon 2013)

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Presentation of key findings of Blackbaud's Peer To Peer Event Fundraising Benchmark Study published in early 2013 and summary of key enhancements made to TeamRaiser in our Winter and Summer 2013 releases.

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How to Become a TeamRaiser Jedi Master (bbcon 2013)

  1. 1. 9/30/2013 #bbcon 1 How to become a TeamRaiser Jedi Master PRESENTED BY: CHRIS CAIN, BLACKBAUD DEEPA KARANI, BLACKBAUD
  2. 2. 9/30/2013 #bbcon 2 YODA COULD NOT JOIN US TODAY…BUT…
  3. 3. 9/30/2013 #bbcon 3 TODAY’S JEDI TRAINING WILL COVER • Fundamentals of Peer to Peer Jedi Code - Executive Summary of the Key Findings from Blackbaud’s 2013 Peer to Peer (P2P) Event Benchmark Study • Enhancements to the TeamRaiser Force - Discussion of recent solution enhancements to TeamRaiser that makes it stronger than ever before • Jedi Master Testimonials - Hear from 2 TeamRaiser experts - Open mic (or lightsaber if you brought one) • Jedi Toolkit - Resources and future trainings to keep in mind to ensure your P2P Jedi knowledge stays current
  4. 4. 9/30/2013 #bbcon 4 THE FUNDAMENTALS OF THE PEER TO PEER FUNDRAISING JEDI CODE
  5. 5. 9/30/2013 Blackbaud Confidential 5 BENCHMARKING REPORT: FRAMEWORK METHODOLOGY Team Raiser & Friends Asking Friends P2P Fundraising Solutions 1,275Organizations 28K Events ~$1 B In revenue Key Factoids Download the study at www.blackbaud.com/p2pbenchmark.
  6. 6. 9/30/2013 #bbcon 6 KEY FINDING #1: MORE PARTICIPANTS ARE REGISTERING 2010 – 2011 Median Change
  7. 7. 9/30/2013 #bbcon 7 KEY FINDING #2: EVENTS ARE RAISING MORE MONEY ONLINE 2010 – 2011 Median Change 14.3% 12.3% 10.3% 14.9%
  8. 8. 9/30/2013 #bbcon 8 KEY FINDING #3: PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.
  9. 9. 9/30/2013 #bbcon 9 KEY FINDING #4: AVERAGE GIFT AMOUNT IS GROWING
  10. 10. 9/30/2013 #bbcon 10 KEY FINDING #5: RETURNING PARTICIPANTS RAISE MORE VS. NEW PARTICIPANTS
  11. 11. 9/30/2013 #bbcon 11 KEY FINDING #6: DO-IT-YOURSELF (DIY) FUNDRAISING IS HOT Peer-to-Peer Fundraising, DIY Fundraising, Independent Fundraising Events, Marathon Fundraising, Crowdfunding, Virtual Events….
  12. 12. 9/30/2013 #bbcon 12 ADDITIONAL PERFORMANCE INDICATORS THAT DRIVE REVENUE IN TEAMRAISER Behavior Fundraising Average* Non-Self Donor $69 Self Donor $508 Page Not Updated $31 Page Updated $205 0 Emails Sent $52 1-9 Emails Sent $231 10+ Emails Sent $541 *Sample data from one P2P campaign
  13. 13. 9/30/2013 #bbcon 13 THE P2P FUNDRAISING JEDI CODE Activate multichannel communications & fundraising strategies Make your donor & participant experience intuitive Make it rewarding and intuitive for returning indiv & team participants
  14. 14. 9/30/2013 #bbcon 14 THE P2P FUNDRAISING JEDI CODE Be thoughtful about growing and/or starting a DIY fundraising strategy Drive messaging around select performance behaviors that drive $ for your event
  15. 15. 9/30/2013 #bbcon 15 RECENT ENHANCEMENTS TO THE TEAMRAISER FORCE
  16. 16. 9/30/2013 #bbcon 16 • Integrating Jedi Code (best practices) for fundraising • Improving the Admin experience - event management and configuration updates - reporting/database updates RECENT FEATURES AND ENHANCEMENTS EVERYONE SHOULD KNOW ABOUT!
  17. 17. 9/30/2013 #bbcon 17 • Responsive Design – TeamRaiser pages that render correctly on all devices FUNDRAISING BEST PRACTICES
  18. 18. 9/30/2013 #bbcon 18 FUNDRAISING BEST PRACTICES
  19. 19. 9/30/2013 #bbcon 19 • Returning participation enhancements and empowering participants - Login Page at Front of the Registration Flow FUNDRAISING BEST PRACTICES
  20. 20. 9/30/2013 #bbcon 20 • Returning participation enhancements and empowering participants - Bring Back Team Prompt For Returning Participants FUNDRAISING BEST PRACTICES
  21. 21. 9/30/2013 #bbcon 21 • Returning participation enhancements and empowering participants - Self-Service PC2 Team Options FUNDRAISING BEST PRACTICES
  22. 22. 9/30/2013 #bbcon 22 • Event management and configuration updates IMPROVING THE ADMIN EXPERIENCE
  23. 23. 9/30/2013 #bbcon 23 • Event management and configuration updates - Blueprint Question Revisions IMPROVING THE ADMIN EXPERIENCE
  24. 24. 9/30/2013 #bbcon 24 • Event management and configuration updates - TeamRaiser Sponsorship Logos IMPROVING THE ADMIN EXPERIENCE
  25. 25. 9/30/2013 #bbcon 25 • Event management and configuration updates - Gift confirmation via upload IMPROVING THE ADMIN EXPERIENCE
  26. 26. 9/30/2013 #bbcon 26 • Event management and configuration updates - Participant Information Updates via Response Uploads IMPROVING THE ADMIN EXPERIENCE
  27. 27. 9/30/2013 #bbcon 27 • Event management and configuration updates - company gifts as unconfirmed/confirmed IMPROVING THE ADMIN EXPERIENCE
  28. 28. 9/30/2013 #bbcon 28 • Event management and configuration updates - multi-locale organizations (coaching email filters, event options) IMPROVING THE ADMIN EXPERIENCE
  29. 29. 9/30/2013 #bbcon 29 • Reporting/database updates - new columns in reports (Performance by Events & by Security Category) IMPROVING THE ADMIN EXPERIENCE
  30. 30. 9/30/2013 #bbcon 30 • Reporting/database updates - Team Notes IMPROVING THE ADMIN EXPERIENCE
  31. 31. 9/30/2013 #bbcon 31 • Additional Functionality in Event Management Center & Event Manager Groups IMPROVING THE ADMIN EXPERIENCE
  32. 32. 9/30/2013 #bbcon 32 JEDI MASTER TESTIMONIAL Noel Beebe Associate Director, Constituent Events Alzheimer’s Association
  33. 33. 9/30/2013 #bbcon 33 TESTIMONIAL: ALZHEIMER’S ASSOCIATION Multi-Channel fundraisers raise 4x more than other fundraisers - Online – promote updating personal page, sending email - Offline – promote asking in person, hosting events - Social – promote Walk on Facebook with ads and FB page, promote Social Sharing and Boundless Fundraising Engagement with Team Captains and Returning Participants - Conditional Content - Extra Messaging - Returning Teams - Personal Outreach & Appreciation Events Responsive (Mobile-friendly) design - Over 30% of our users access the site via mobile or tablet - Responsive registration in 2013 - Entire responsive site in 2014
  34. 34. 9/30/2013 #bbcon 34 MULTI-CHANNEL FUNDRAISERS
  35. 35. 9/30/2013 #bbcon 35 MULTI-CHANNEL FUNDRAISERS
  36. 36. 9/30/2013 #bbcon 36 TESTIMONIAL: ALZHEIMER’S ASSOCIATION Multi-Channel fundraisers raise 4x more than other fundraisers - Online – promote updating personal page, sending email - Offline – promote asking in person, hosting events - Social – promote Walk on Facebook with ads and FB page, promote Social Sharing and Boundless Fundraising Engagement with Team Captains and Returning Participants - Conditional Content - Extra Messaging - Returning Teams - Personal Outreach & Appreciation Events Responsive (Mobile-friendly) design - Over 30% of our users access the site via mobile or tablet - Responsive registration in 2013 - Entire responsive site in 2014
  37. 37. 9/30/2013 #bbcon 37 ENGAGING TEAM CAPTAINS & RETURNING USERS
  38. 38. 9/30/2013 #bbcon 38 ENGAGING TEAM CAPTAINS & RETURNING USERS
  39. 39. 9/30/2013 #bbcon 39 ENGAGING TEAM CAPTAINS & RETURNING USERS
  40. 40. 9/30/2013 #bbcon 40 TESTIMONIAL: ALZHEIMER’S ASSOCIATION Multi-Channel fundraisers raise 4x more than other fundraisers - Online – promote updating personal page, sending email - Offline – promote asking in person, hosting events - Social – promote Walk on Facebook with ads and FB page, promote Social Sharing and Boundless Fundraising Engagement with Team Captains and Returning Participants - Conditional Content - Extra Messaging - Returning Teams - Personal Outreach & Appreciation Events Responsive (Mobile-friendly) design - Over 30% of our users access the site via mobile or tablet - Responsive registration in 2013 - Entire responsive site in 2014 - Also use apps for registered participants
  41. 41. 9/30/2013 #bbcon 41 RESPONSIVE DESIGN
  42. 42. 9/30/2013 #bbcon 42 JEDI MASTER TESTIMONIAL Duanyelle West Director, Application Support
  43. 43. 9/30/2013 #bbcon 43 NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING 2008 market data across all non-profits surveyed: • $300 million was raised in the US through independent fundraising events 2011 market data across all non-profits surveyed: • Considerable DIY growth year over year: Revenue + 235% Participation + 218% Donors + 195% Opportunity  Provide customized online peer-to-peer fundraising experiences that match personal interests and passion
  44. 44. 9/30/2013 #bbcon 44 NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING Solution • Engaged with Blackbaud Strategic Services to develop a campaign • Use TeamRaiser configuration that included the first ever use of “blueprinting” for the organization • The Society NMSS asked Blackbaud to lead the way so we could learn from their industry partners’ best practices; enabling an immediate impact
  45. 45. 9/30/2013 #bbcon 45 NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING Results • Set a first year goal of $300K and raised more than $1.8 million online in first year • Increased constituent fundraising average from $500 to $6300 with the inclusion of online tools in one Chapter • Launched a national campaign on 45 TeamRaisers with one consistent brand all on the same day. • 2011: Society raised $3.5 million exclusive of events credited to signature events (Bike MS and Walk MS) • 2013: 1600 unique DIY activities – 60% increase over 2012  There are over 1400 supporters of organizers (for example Sue joining John’s bowling tourney)
  46. 46. 9/30/2013 #bbcon 46
  47. 47. 9/30/2013 #bbcon 47 NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING
  48. 48. 9/30/2013 #bbcon 48 NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING Endurance event focused Do It Yourself online fundraising  Use the TeamRaiser blueprint functionality  Provide the same online tools and user experience  Launch is scheduled for December 2013
  49. 49. 9/30/2013 #bbcon 49 JEDI TOOLKIT
  50. 50. 9/30/2013 #bbcon 50 P2P BOOT CAMP IS BACK! CLASSES START NOVEMBER 5TH Learn more boot camp and sign up today at http://www.blackbaud.com/bootcamp!
  51. 51. 9/30/2013 #bbcon 51 TEAMRAISER INFORMATION CENTER http://community.convio.com/t5/TeamRaiser/ct-p/TeamRaiser_InfoCenter
  52. 52. 9/30/2013 #bbcon 52 TEAMRAISER COMMUNITY
  53. 53. 9/30/2013 #bbcon 53 LUMINATE ONLINE LEARN CENTER
  54. 54. 9/30/2013 #bbcon 54 TEAMRAISER API DIRECTORY http://open.convio.com/api/#teamraiser_api
  55. 55. 9/30/2013 #bbcon 55 NPENGAGE.COM
  56. 56. 9/30/2013 #bbcon 56 NPEXPERTS: FUNDRAISING IDEAS AND MARKETING INSIGHTS FOR NONPROFITS Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: • Online marketing and fundraising • Email communication • Social media • Mobile engagement • and much more! Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS
  57. 57. 9/30/2013 #bbcon 57 Thank you for attending our session! Please share your feedback and keep the dialogue going on the TeamRaiser Community! #BBCON

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